LinkedIn is a great platform if you are looking for a great platform to shine in your career. In this blog, we will look at the best LinkedIn ad ideas that will be helpful for your business and organization.
LinkedIn provides career opportunities for you, connections, learning materials, and courses and it is like an eye-opener to the newbies who are on the long run of the job hunt.
But this is not the only thing that LinkedIn provides you, there are certainly a lot more things that you must be aware of to swim in the oasis of people who are competing each day by upskilling their careers. As said LinkedIn is a vast platform where you can connect with like-minded people. And thus making this platform a great way to promote or advertise your brand or products.
With a large number of users of 900 million members in more than 200 countries and territories worldwide.
Why use LinkedIn for advertising?
As said earlier LinkedIn has huge users and it is very easy to reach your target people than other social media channels. This is because LinkedIn provides space for people to talk about themselves, and their products and this forms a connection throughout. This invisible connection connects people and organizations who all are looking at the same output and result. That’s why it is important to use LinkedIn for advertising.
How to use LinkedIn for advertising?
Open your account on LinkedIn, then click on the top right corner on “Work.” Then hover over “Advertise” and click on it.
Upon clicking on the Advertise option the page will direct you to the “Campaign Manager” as the landing page.
Now you can fill in the advertisement details for your brand and start promoting your brand.
This is so easy, right?
But this isn’t enough to run a campaign or to promote your brand through a LinkedIn ad. There is much more to it which I’ve crafted especially for you so that you can implement all these to make your ad good, and reach your target people, who convert into potential customers and generate sales and revenue.
Best LinkedIn ad ideas
Let’s look at the 10 best LinkedIn ad ideas that you must know for your business or organization.
#10 Highlight your Value
See what I did to the text, I highlighted my content so that it grabs your attention. It did grab your attention, right? Because it breakdown the monotonous ordinary text colour and it is highlighted! So, that’s what I’m saying you to implement.
Highlight the value point, text or sentence that you need your readers to see. Because as a creator you know the main points and fillers. But think of it from the reader’s perspective. And just highlight the best part that adds value to your advertisement.
#9 Compelling Images
Images grasp the attention of the users. Give a compelling image that describes your brand and promotes your business. Linkedin helps you to generate ads and pictures that have reached users.
Many posts on LinkedIn will be text, so having an image helps you for the LinkedIn ad. The images should convey what is what and tell the target people to make action by seeing the image post.
#8 Colours that attract
Colours attract the most. There is the colour palette and colour psychology that really works the best. Please make use of these two for your LinkedIn ad so that it gives the desired results.
There are certain colours for the specific industry and categories. It is an advantage if you happen to know that and create your LinkedIn ad according to that.
#7 Make an offer
Giving an offer to your readers, makes them try your brand. This is like child play where you give the child chocolate first then give them food. This always works for sure. So, have in mind to give the offer that the user feels is very hard to negotiate.
#6 Be empathetic
Being empathetic always wins the game. This works every time irrespective of the industry or brand you are in. People need someone to understand their problems and someone who can listen to all and provide solutions. This is essential because you can’t create a brand that no one wants.
Because you need an audience, customers who really needs it and gets benefit from using your product. So, it’s important that you make a LinkedIn ad that speaks for the people and not for your brand.
#5 Make announcements
Don’t be silent till you make a great move. Tell your people about what you have planned to do, what you are doing, and what’s new is going to come. This increases curiosity and makes people know more about your product.
#4 A clear call to action
The ad that you are presenting should have a clear call to action button. This must make the people turn to your website, take a look and buy the product. If there isn’t a call to action button then the user will be lost, and your potential customer will be gone. So make sure that you provide a clear call to action button.
#3 Use Video ads
Use video-based LinkedIn ads. This reaches the audience more as people watch video content 3x times more than written content. LinkedIn ads must generate leads and make people to be active users. And for that video ads will work the best.
#2 Give free sources
Making an offer and giving free sources are more or less similar. Give the readers something for free, so that it will be useful for them. This creates a trust bond with you, as you have helped them in certain points where they have been stuck.
Provide the users with free PDFs, e-books, resources, and blueprints of something that might be useful for them. Providing these free sources, makes the users think that you are an expert in this field and that you are providing free samples.
#1 Show Social Proof
Showing social proof is another way to gain trust and promote your brand over LinkedIn ads. This will enable your brand is performing well and how people are benefitted from using it. Reviews, comments, and stars play a crucial part in the success of your products. And showing them over LinkedIn ads will make the user give it a try.
Social media marketing has become trending as many people are starting their careers with the help of social media. To make shopping, even more, user friendly there are certain organizations and businesses where that use social commerce in order to make the customer go on the same path of shopping.
Thus, these are the best ways in which you can use LinkedIn for promoting your business, organization, brands or products. LinkedIn ads will help you the best as it reaches the target and potential audience more than other social platforms. Thus, make use of these and try to implement them for the success of your ads.
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FAQ on LinkedIn ads
What are LinkedIn ads?
LinkedIn is a vast platform where you can connect with like-minded people. And thus making this platform a great way to promote or advertise your brand or products.
LinkedIn ads can be in the form of text, images, or videos. All these can be used to promote a business’s products or services, drive traffic to a website or landing page, or increase brand awareness.
What types of LinkedIn ads are available?
There are four types of LinkedIn ads. They are,
Sponsored content ads,
Sponsored InMail ads,
How do I create a LinkedIn ad campaign?
To create a LinkedIn ad campaign, Open your account on LinkedIn, then click on the top right corner on “Work.” Then hover over “Advertise” and click on it. Upon clicking on the Advertise option the page will direct you to the “Campaign Manager” as the landing page. Now you can fill in the advertisement details for your brand and start promoting your brand.
How much do LinkedIn ads cost?
The cost for LinkedIn ads varies according to several factors and they are,
Type of ad that you are promoting,
Placement of your ad and much more.
How do I target the right audience for my LinkedIn ad?
Finding the target audience is much easy on LinkedIn as you can search for people with similar interests, working in similar job roles, locations and groups, events and much more.
What is a good click-through rate (CTR) for LinkedIn ads?
A good click-through rate will vary for sponsored ads and InMail ads. For sponsored ads, it can be around 0.30 – 0.40% and for InMail ads, it can be around 0.40 – 0.50
How can I track the performance of my LinkedIn ads?
It is easy to track the performance of your LinkedIn ads. Go to the campaign management tool and then check on the data to view the impressions, clicks, CTR, CPC and much more data.