Hello readers! Imagine watching advertisements on the television and singing along with them.
What pops up in your mind?
Your favourite brand commercial and the song get in right. And that is the success of your brand. The brand is recognized and has reached the customers. Let’s discuss in this blog how to build brand awareness for your business and its way, importance and much more in detail. First, let’s look at brand awareness definition.
What is brand awareness?
Brand awareness is creating awareness about your brand to your audience or target audience. People should know what you are selling, your logo, and the message you convey through your brand. People will recognize your brand just by a word or an action. Next, we will look at the importance of brand awareness.
Importance of building brand awareness
- Consumers need to know what they are selling because it is important.
- You might be selling a good product, but what if people don’t know about that?
- It is important that customers recognise your product or brand.
- It gains loyal customers
- It gives credibility
- It gives confidence
- It gives consistency as you have your customers.
- It gives brand equity.
- And it attracts the talents
- And also increases your revenue.
These are the important points to build brand awareness.
10 tips to build brand awareness for business online
Every business needs to build brand awareness before it becomes stale. And for that, it is vital that you follow these 10 ways.
1. Give a solid voice to your brand
It isn’t always about how it appears. Your brand must be able to speak for itself. And for that, look for a person that matches your target audience, your brand, and your product. this helps the customers to notice if the voice speaks for them. And the product promotion for them.
2. Referrals
Marketing through advertisement alone doesn’t work. There are a lot of ways to make the customer know about your brands. And one such thing is referring to a friend or person. This is a win-win strategy and one of the best ways to build your brand. Because the customer gains a certain discount, the beneficiary also gets a discount and your brand gets recognized.
3. Use influencers
Commercial advertisements are worthy enough, agreed. But, if an influencer of a target audience promotes a product the reach and conversion rates are much high comparatively. Select the influencer according to the brand you are promoting and making them promote your product has a high chance of reaching your target audience.
4. Focus on content writing and SEO
Yes, it helps in building brand awareness. Let’s say that you sell products and people aren’t just going to search for the products. There is numerous question that might ponder over by the customer. Write on those topics for your target customers giving all solutions or how to do and everything explained kind of blogs or articles. This will for sure help the customers to buy the products.
Most importantly use SEO strategies while writing your content because it will help to rank your content at the top when the customer search for solutions.
5. Promote your brand
Promote your brand in all possible ways, like packing using it in the cover, and tapes. And give pamphlets, a free token of gift with your brand name in it. Promote your brand through social media marketing. After all, it’s your business, if you don’t promote yours then who will?
6. Be active on social media
Consistency is important, but don’t overdo anything. It will be like stuffing your product. though your main aim is to sell the products of your brand don’t be too specific on that alone. Post content on how your product is useful to the customer. And how to use the product and how effective and provide solutions to the users.
7. Give variations
Posts might be monotonous, reels are doing. But in order to connect with your customers, you should promote your brand according to their level. Memes are understandable according to the region and culture. And infographics are nice. Implement them on your social media platforms and see the difference.
8. Present yourself
Meet your customers through Instagram live, or run campaigns to meet them and get to know them in real. This gains customers’ trust in you and your product. this will also create awareness among the customers.
9. Giveaway and free tokens
Giveaways are a very great way to meet and engage with your customers. Create a contest for a certain period of time. This will be like a competition and increase traffic to your page and sales and profile visits will also increase.
10. Tell a story
Present your brand along with a story like how you found the brand and how it gives a solution to the customers on a daily basis. This gives customers trust in your brand and gives focus on this.
How long it takes to build your brand awareness?
Building brand awareness doesn’t happen overnight. That’s for sure. But how long does it really take to reach? While it depends on your effort to reach your target audience and how you approach and attract them. Let’s say a minimum of 30 days and a maximum of six months will be in need to build particular brand awareness.
How to build brand awareness online?
First focus on how many customers you have, like followers and connections and look at how many likes and shares there are. If you are at entry level, prepare the ideas and how to implement them. To know about how to sell your product and brand online, I suggest you read this blog – How to sell your products online?
There are a few things that will help you to build brand awareness online. They are,
Email marketing
Email marketing is an old way, but the best way to promote your brand, connect with your potential customers and retain the existing customers.
Social Media
On average 59 per cent of the population uses social media so make use of that platform. Promoting on these platforms will increase sales, revenue and followers, subscribers. Constant posting on social media and interacting with your customers through social media will be very much beneficial.
Website
Promoting your brand must increase the number of visits to your website. This will ensure that the brand has reached some potential customers.
In general, look at how people are speaking about your brand and products on their blogs, articles, website, Twitter & posts. Or like whether your brand is tagged or mentioned. This helps you to know how the performance is online.
The solution isn’t exactly simple. And like many other things, requires some trial and failure. It is vital first to recognize the things you want to measure and are interested in. Second, keep your ultimate goal in mind. Examples include visitors a month, click-through rates, time spent on online platforms, time spent on Twitter, and overall brand recognition.
Marketing strategies to build brand awareness
Do marketing, organically and paid promotions. This helps people to know about the products.
Constant connection with your customers through direct messages, answering their requests and solving their problems.
You have to nurture your brand every now and then. Do promotions, and collaborations, partner with similar products and keep your brand visible.
There are free survey templates that you can use to take surveys for your brand and know how people think and know about your brand. The two mostly used survey templates are, Typeform and SurveyMonkey
These are the brand awareness strategy that helps to build brand awareness, so make use of it.
Difference between Brand recognition and Brand Awareness
Every brand needs attention and this can be achieved through the above ways. But, it is important to know the difference between brand recognition and brand awareness.
| Brand recognition | Brand Awareness |
| Brand recognition shows people know your brand and have an impression. | It means customers familiar with your products and company. |
| The customer knows what you sell but they think to buy. | People must know what you offer. |
Wrap up
Brand awareness is the foundation of your company’s growth and your audience’s understanding of your value. If you want to promote new items or reach out to new audiences, brand awareness has the potential to drive sales, fuel new business prospects, and uncover audience insights that can improve your marketing operation.
So, I hope all these points must help you for sure to build brand awareness of your product and company. Kindly follow these ways, and strategies and implement them for your business. You can see the results and how your business takes huge turnover.
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Brand awareness FAQ
What are the types of brand awareness?
There are three types of brand awareness and they are, brand recall, brand recognition and brand dominance. These types help to build brand awareness for your business.
What is the best way to build brand awareness?
There are many ways to build brand awareness, but the one which works efficiently is knowing your audience and promoting to them so that they recognize your brand and be familiar with it.
How to build brand awareness on social media?
Use hashtags for your company. And use them in all your posts, tag the hashtags, and promote them. This hashtag will be used only by your company. This will boost brand awareness, gives user-generated reviews and much more.
How can sales promotion create brand awareness?
You can create brand awareness through sales promotion by giving them samples and freebies which enables your sales promotion and create brand awareness.
