Creating killer advertisements for your business is vital. But do you know which platform is right for your advertisement? You have Google Ads and LinkedIn Ads. Both platforms work the best.
However it depends on where your target customers are, and finding the best place to convert the customers into leads. You have to make the ads work and take action for your sales.
Let us understand how it all works, what are the things that you need to know, and some tips and you will be good to find the best platform.
Google ad works the best for many, as their audience base is higher and it is versatile. It has more reach and just by using PPC, you can get more leads. Google Ads is known as Google AdWords which helps businesses show their products and services.
Advertising on Google works based on bidding for the keywords they target. Businesses bid on the keywords and use the PPC advertising method. The ads will be displayed on the Google search engine result page (SERP) and when you type for a specific keyword, the ad pops in by showing Sponsored at the top.
As you can see from the above picture, Nykaa has bid the keyword for their own brand and it appears at the top with Sponsored site. And below that the official page is also ranking second. Though they have the organic results, they have also done the PPC and this is how Google Ads works.
LinkedIn ad however has less traffic compared to Google. But, you can narrow down the funnel and reach your target customers, and companies in this platform.
On this platform you can do advertisements by doing sponsored content, text ads, sponsored messaging and dynamic ads. And there are a number of ad formats that you can use to create ads on LinkedIn and they can be done as follows:
- Follower ads
- Lead Gen Forms
- Message ads
- Single Image ads
- Single Job ads
- Videos ads
- Spotlight ads
- Text ads
- Maximizing the ROI that is return on investment is essential for any type of advertisement.
- So make sure to:
- Give an offer that customers can’t refuse.
- Make the ad specific to the target audience’s concern.
- Use long-tail keywords.
- And the best is making smart investments and also minimising the costs.
Understanding ROI in Advertising
The PPC is the main thing that you need to understand in the ROI. And with this, you will get conversions. This is the ideal purpose of using ads and getting the ROI. And following are the factors that an advertisement needs to look for more conversions. They are as follows:
Audience – Considering both, Google has more market than LinkedIn. So the possibilities are high over Google. But to niche down are reach a specific audience you can then use LinkedIn.
Awareness – People are more aware of Google and the people who know LinkedIn is less. Maybe when you focus on people who are working professionals, founders and employees then, LinkedIn helps you get them close. Because Google is like the sea. You might get lost to find the right fish out there. But on LinkedIn which is like a pond or river you can choose the group at the exact place.
Segmentation – It will be easy to promote a product or service when you know who you are selling. And with Google, it is not possible but with LinkedIn, it can be done easily.
Cost – The cost of creating ads is higher. Google comes with $1 per click while LinkedIn comes with $5 per click. The difference is that Google has a large audience compared to LinkedIn. As said before, it depends. If you are a business person and your target audience is employees then LinkedIn is best. If the same business person and your target customers are normal people then Google is best.
What are the factors to consider when choosing an advertising platform?
When choosing an advertising platform there are several factors that you need to consider which will be favourable for ROI as well. Here are the factors that you have to keep in mind:
- Target Audience
- Ad Format
- Ad placement
- Target options
- Performance tracking
- Mobile Optimization
- Ad transparency
- Ad placement control
- Ad reach and scale
- Customer support
Tips for Maximizing ROI on Google Ads
- Set Clear Goals
- Conduct Thorough Keyword Research.
- Optimize Ad Copy
- Refine Ad Targeting
- Implement Ad Extensions
- Monitor and Optimize Performance
- Leverage Ad Scheduling
- Implement Conversion Tracking
- Test and Iterate
- Stay Updated with Google Ads Features
Tips for Maximizing ROI on LinkedIn Ads
On LinkedIn, you can go with ads based on these two things. They are the volume of website traffic you already have. And second, making use of other organic traffic sources.
When there is limited traffic you can invest around $2k – $3k monthly and see the results in 3 – 4 months with ROI.
When you have good traffic then you can invest around $1k – $2k and will ROI in a few months. Use the other organic traffic sources like Google Ads and Facebook Ads and retarget here.
Choosing the right platform for your business is crucial but when you have figured out the specifications then it will become easier. Google will have more reach and clicks. But the conversions will be less. And in LinkedIn, you can reach the target audience and convert them easily.
Considering the ROI, Google is a lot cheaper considering LinkedIn. And to reach a specific audience LinkedIn is better than Google. If you are focusing on a specific B2B audience and converting them into conversions then LinkedIn is the best.
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Google Ads Vs LinkedIn Ads which is best?
It depends on the outcome you are expecting. For specific groups of business people, LinkedIn is the best place for ads.
What are the factors to be considered for Maximizing ROI on Google Ads?
Set Clear Goals
Conduct Thorough Keyword Research.
Optimize Ad Copy
Refine Ad Targeting
Implement Ad Extensions
Monitor and Optimize Performance
Leverage Ad Scheduling
Implement Conversion Tracking
Test and Iterate
Stay Updated with Google Ads Features