Won’t you be glad that your website and social media platforms get more traffic? Yes, you will!
It is a dream for every online business owner and retailer to see those numbers and the rise in the graph. But how do we do that? Well, in this article, we will look into the importance of traffic, and about SERP Vs Social media which drives more traffic.
Social Media
Social media is a technology that gives a way to share your ideas, thoughts, information, pictures and videos. It will be uploaded on the internet and will circulate among viral networks and communities.
There are more than 4.7 billion people using social media which is likely 60% of the world’s population. There are a large number of users on each social media platform. But let us look at those lists from the one which has the highest number of users.
It is user-generated content and we can see personalised profiles of those who have become influencers and gained more followers, and popularity.
SERP
The search engine result page (SERP) is more important to digital marketers. This is the landing page of your indent search. Companies and organizations strive to rank their website at the top, or at least on the first page.
This helps customers to see your website and high chance to click in. Much more chances to become your lead and turn out to be a potential customer. And for this, there are two ways one can make the website rank better. One is through organic and the other is through paid.
And for all this to happen, the keywords are very important. To leave SEO out of this topic is a nightmare. As SEO is the key ingredient of all.
Why Do You Need Traffic?
Good website traffic is essential as it will lead to more customer views, will lead to more leads, potential customers and much more.
The traffic will earn your company, brand or organization brand awareness. And it will help people to remember what you are and what you offer.
What is the use of doing the best and selling the best when people don’t that you exist? So, for that, you have to make yourself visible in the crowd. Tell them what you do and how you do are all important.
If you gain more visitors to your website and then let them know that you are here to help them out this will lead to more conversions. It is your trick and marketing that must make your visitors turn into customers.
You can deviate the traffic to your target audience. One important thing is to tell about your benefits instead of features. Another important thing is to repeat your visitors, that is customer retention. And for that, you can personalize them with sweet reminders, notifications, discounts and offers.
SERP Vs Social Media: Which Drives More Traffic
The number of users in SERP varies every time.
Users use search engines like Google, Bing and Yahoo in order to find information, ideas and products.
In this, you can get direct answers to what you are searching for. The audience base is higher.
It will display websites according to the search intent and the keyword you have used.
It appears in text form.
The traffic is higher and not restricted.
SEO plays the dominant role in generating traffic.
The number of users on Social Media constantly increases.
Users use platforms like Facebook, Instagram, YouTube, Twitter and for sharing ideas, pictures and videos.
In social media platforms, you get customers, and visitors accordingly to your niche. It is more target based.
This helps in brand awareness and to showcase your company or service.
It appears in pictures.
The traffic succumbs according to the number of followers.
The marketing strategy plays a dominant role in generating traffic.
Wrap Up
SERP drives more traffic compared to Social media. This is because SEO plays a vital role in SERP and marketing strategies play a vital role in social media. So in order to to gain more traffic in both, you have to find a balance in these and gain more traffic for your business.
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FAQ
What is social media?
Social media is a technology that gives a way to share your ideas, thoughts, information, pictures and videos. It will be uploaded on the internet and will circulate among viral networks and communities.
What is SERP?
The search engine result page (SERP) is more important to digital marketers. This is the landing page of your indent search. Companies and organizations strive to rank their website at the top, or at least on the first page.
