If you are an avid lover of pictures, ideas, and DIYs then Pinterest is the ideal place for you. You might have known this platform for the above features, but did you know that it can help you to grow your e-commerce business?
Yes, Pinterest is a great platform which you can use for social media marketing, brand marketing and much better grow your e-commerce business. In this article, we will look at Pinterest and the 15 tips to grow your business.
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What is Pinterest?
It is a visual platform that engages in providing ideas, information, and pictures in various categories. It is an amazing place where you can browse whatever topic you need and get ample sources. You can save them, pin them and get inspiration from there.
Pinterest is the most underrated platform for e-commerce growth. You can use this place to create and share your e-commerce business ideas. You can share them with your desired audience and get more engagement there. Visual search is the key feature that engages and connects the customers here.
15 Pinterest Growth Tips For Your E-commerce Business
Now that we have known the benefit that businesses get from this platform. It is time to see the 15 tips that you can use from Pinterest.
1 Create a Business Account
It is vital that you create a business account for free on Pinterest. You can do it either way by creating a personal account and changing it to a business account or straight away creating and business account.
Log in to the page -> Create a business account -> Build your profile -> Describe your business -> Run Ads -> Select the options that describe the business -> Start.
2 Have Clear Goals
Define your objectives, and set clear goals. This helps you to create brand awareness, and produce quality leads, which in turn improves your ROI. Develop the pins according to your audience. That which boosts the involvement and interest of the same.
3 Market Analysis
It is important to do a market analysis for your business. Make sure you research, study and learn about your competitors, target audience, scope and everything.
This helps you to create pins that resonate with their interest. Look how other good performing categories are doing and create according to that.
4 Create an Apt Pin
Create an apt pin that caters for the above things. It is important that your pins give a good impact, provide useful ideas, and give a simple procedure. Give some text on the photo, use your logo and check the links.
5 Size Matters
The size of the image matters. Yes, it should be like a 2:3 ratio with 1000 x 15000 pixels for example. You can improve the image by providing text over it like 100 characters. Above 100 will make it crowded.
6 Organize the Board
Keep your board organized. Give the customers what they need at the top and lure them into the site with your pins. So for that, you have to keep your board organized.
Use separate boards for each section and keep them intact. Pin the images of your products on your site. A perfectly organized page will gain more potential customers.
7 Time to Publish
Time plays a vital role irrespective of any social media platform and Pinterest isn’t an exception to this. And apart from timing, it is also important how many pins are you publishing daily. Follow a consistent pattern, like 2 posts daily or 10 posts per week something like that. Inform your customers without informing them. Your time and consistency matter. So follow a pattern and check the time to publish.
8 Marketing and Promotions
You can generate a lot of methods to fo your marketing and promotions. Look for a pin that can be looked out for most in the search. Optimize the target people and pay for that. Track the campaign and see how it performs.
9 Look out for SEO
Managing SEO is another tip that you must keep in mind. Use accurate keywords in the product and image description. This helps people to get your pin at the top as a recommendation for the keyword search.
10 Provide Variety
Give a variety of contents. Though it is important to stick and adhere to your niche and field it is vital that you provide a variety in it. Don’t be monotonous and follow a strict rule and abide by that.
11 Evaluate the Metrics
It is another great tip that you can indulge in. Track your metrics, and see and compare what went viral and what went wrong. Also, make sure that you change the content according to the content and give what the customers highly engage with.
12 Produce Current trending Pins
As said you have to do market analysis and keep an eye on current and trendy happenings. People are nosy and want to explore those things. If you provide the content according to that it will help you to get noticed.
13 Rich Pins
Create rich pins that give value, lead traffic and give information. Use the best way possible to make your pin a rich pin by making sure it goes along with things.
14 Build a Community
Yes, it is also important that you engage with your community and build a community for yourself. Communicate with people, and other person’s pins and improve a strong connection.
Collaborate with influencers and popular makers. This helps you to get noticed, gain followers and reach more impact. What is the use of providing great content that goes unnoticed? So make ways to make your post to be seen, noted and get viral.
This is all about Pinterest and tips that will help you grow your e-commerce business. If you find this article interesting like it and share it with your friends who might find this article helpful. And don’t forget to subscribe and follow Ecom News for getting more details on ecommerce.
What is Pinterest?
It is a visual platform that engages in providing ideas, information, and pictures in various categories.
How can I increase engagement on Pinterest for my e-commerce business?
Consistent pinning, Variety of pins, collaborating and engaging with others. By following these you can increase the engagement on Pinterest.