Direct selling companies are selling the products of an organization by the sellers. The sellers are the common people who take membership in the organization. They collect the products from this company and sell them to the people they meet. Let’s look at this blog on what is direct selling and the top direct selling company in India with their benefits & uses.
What is direct selling?
Direct selling is selling products at your convenience like at home or in person, which does not need a store. There won’t be any middlemen involved in this selling process. Like advertisements, wholesalers, distribution retailers and distributors.
What are the qualities of best direct selling companies?
Direct selling companies should have the following qualities to become successful and they are as follows,
Discipline:
Direct selling companies must have a disciplined sale structure, customer approach and business strategies in order to be successful.
Work Ethics
Following a work ethic is vital in direct selling as you will be the leader here. You must follow a scheduled work ethic and focus on the work and life balance.
Empathy
Be practical and move your selling from the customer’s point of view. Empathize their needs and personal space and don’t reach and speak to them only with the mindset of selling your products. Get to know their problems and concerns and build a connection with the customers.
Persistence
Turn up and look out for more options to reach your target customers. Try every platform and strategy and be persistent with your job approach.
List of 10 direct selling companies in India
Come, let us look at the top direct selling companies in India.
1. Vestige
Vestige Marketing is a private limited direct selling company founded in 2004. Gautam Bali is the CEO of this company. They sell world-class wellness products throughout the world. They have had tremendous growth and their reach with people itself speaks for that.
Vestige has Halal and GMP certificates for their products and they are also an ISO-certified company.
There are around 3000 plus customers all over India and other parts of the globe. And they are expanding their sellers and customers every passing year. They are sellers selling wellness products and by selling that they are becoming wealthy. Even their vision and mission say the same. That is to help people become economically independent and grow their direct selling business globally.
Their office is in New Delhi and you can reach out to them over the phone – at 011-43101234, their Indian toll-free number is 18001023424. Other than this they are also available over WhatsApp where you can reach out to them for any kind of queries or issues -9315955844.
They are really good at customer support and they have customer care numbers as per the regions. They are as follows:
Kolkata South – 033-40034921
Kolkata North – 033-40016441
Chennai – 044-28252516
Bhubaneswar – 0 674-2573326
They are also available on social media platforms like Facebook, Twitter, Instagram and YouTube.
2. Modicare
Modicare is a direct selling company and Samir Modi is the CEO of this company. The Modi Enterprise was founded by his grandfather Gujarmal Modi in 1933. Modicare is a conglomerate company where that sells a lot of products.
They sell a lot of products like skincare, wellness, color, personal care, home care, jewellery, food and beverages, lifestyle and much more.
Their head office is in New Delhi and you can reach out to them over the phone – on 011-66623000. Else you can also try their call centre number – 0124-6912900.
With over 80 years of experience in this field, Modicare is one of the leading direct selling companies in India.
3. Amway
Amway is a private direct selling company in India. Its main focus is on Health, beauty, home care, personal care and much more. It was founded in 1959 by Richard DeVos and Jay Van Andel. Its headquarters is located in Michigan, United States of America.
Amway sells their product through direct selling methods and they reach other people in a community and enrich others by recommending this product and making them a seller. And this is how this business grows.
The sellers of Amway get paid through commission for every product they sell they get a commission. And if another member joins under them as a seller, they will get a commission.
Amway India is operating for over 20 plus years and they are having more than 5.50 lakh sellers in it there are more women sellers than men. They have LEED Gold Certificate and have 100 per cent product satisfaction from the customer and that’s the success of this company.
Their office is located in New Delhi and in case of queries and doubts you can reach out to them over a call at 0124-3058888
4. Forever Living Products
Forever living products is one of the leading direct selling companies in India. It was founded in the year 1978. Rec Maughan is the CEO of this company and they sell products like wellness and beauty to their customers all around. Forever living products is a private limited company that treats its employees as their family.
They give their service to over 160 countries and have been in the business for over 40 years. The company operates in Mumbai, India and delivers its products through direct sellers throughout the country.
Their prime focus is Aloe Vera plants, and they sell products all related to that. You can reach out to them over a call – 2266414000. They are also available on all social media platforms.
5. Smartway India Enterprises
Smartway is a direct selling company and they give opportunities to those who wish for financial freedom. It was founded in 2014 and its office is in New Delhi. They are an ISO-certified company.
You can join this business with zero investment and have a global business opportunity and earn a lot. The Chairman and managing director of the company are Ashok Babu and the CEO of the company is Ramesh.
Their branch office is in Bangalore and Palakkad and their corporate office is in Coimbatore, Tamil Nadu. You can reach out to them over a call – on 0422-4575555.
6. Herbalife Nutrition
Ajay Khanna is the CEO of Herbalife Nutrition. It is a nutrition-based company that sells its product with proven scientific research and manufactures according to that.
Herbalife has been over 20 years in India and 43 years totally in the market. It was founded in 1980. It is a multi-level marketing corporation that sells nutritious supplements.
You can contact them at their office in Bangalore, Karnataka and over the phone – at 08040311444.
7. Mi Lifestyle Marketing Global
Mi lifestyle marketing global private limited is a direct-selling company. It was founded in 2013 and it is managed by corporate managers Koteeswarao Hemamalini and others.
Their office is located in Chennai, Tamil Nadu. They sell everyday necessities like home care, personal care and everything of very good quality. They give proper training to the people to become their sellers and sell the products directly in the country. You can reach out to them over a phone call – 01147709943.
8. Safe Shop India
Safe Shop India was founded in 2000. They are providing business by direct selling method. They increase the number of direct sellers and retain customers. Their office is located in New Delhi and you can contact them over the phone call – 1145674444.
They give us an opportunity to earn while learning and they sell healthy Ayurveda products, purifiers and all other products. They also sell fashion, kitchen, home needs, health and beauty needs and luggage cases.
9. Tupperware
Tupperware has been good for the past years and has transformed many women’s kitchen holds and kids’ lunch boxes. The unique product claims to be made of organic plastic material and it comes in different attractive colors and models. There have exclusive women sellers around the country.
They also have websites, offline stores and also in social media platforms like Facebook, Twitter, YouTube, Instagram and LinkedIn.
Tupperware was founded in 1946 by Earl Tupper. They have their corporate office in Gurgaon, Haryana and a registered office in New Delhi. You can contact them over a phone call, 18001036678.
10. Avon
Avon has been selling brands for women’s personal care and beauty for years. They have been understanding the needs of women and selling quality and fulfilling products for them.
Avon is one of the largest direct selling organizations. They provide services to 112 countries and have been successful in door-to-door selling. They have women sales representatives and they give programs to train them. They have 100 per cent client satisfaction.
You can reach out to them over a phone call – 9205602866 for any kind of queries and issues.
Personalization in direct selling companies
Any kind of business which has personalization will help in successful revenue. And thus, direct selling helps in direct contact with your customer and this gives them a touch of personalization in the approach.
So the percentage of output from direct selling, getting a hit will be like 8/10. Now let’s look at the benefits of a direct selling company.
Also get to know how to create personalization in ecommerce, AI and digital marketing and get to know the importance of personalization.
What are some techniques in direct selling?
Give the details of the products. The more they gain knowledge about the product the more they will be interested to get it. Tell about its features, benefits and everything.
Don’t pressurize the customers to buy the product and let them choose to buy it themselves. This gives the power of deciding.
Get to know the customers more, ask them about their situations, problems, impact on life and the need for the product as the solution to them. This will help them to clearly choose the product.
If you find a client worth it, first let them buy a product at a low cost and then you can give the products for a higher rate. This technique is called the foot-in-the-door technique for attracting and retaining customers.
Another technique is giving the customer something for free or at a discount. This gives a kind of favour to the client, and when you approach them next time, they will buy some products for sure.
All these techniques will be effective and choosing the right technique for the right customer lies in the hands of the sellers.
Benefits of the direct selling company
Following is the list of benefits of direct selling.
Higher-income
Direct selling paves the way for higher income for the sellers. They have control of what they are selling and by having a clear plan and execution, they could earn more.
Flexible working hours
Direct sellers do not need to follow a strict time schedule and work. They can do their work at their convenience time. Sellers can be a student, homemakers, an employee or full-time direct sellers. They can do their work at their available time.
Control over cost
Direct sellers get discounts on the products and they can sell the product according to the client. And they have control over the cost of the product they sell. They can sell a product for a low-end or high-end depending upon the client, season and other circumstances.
Business skills
Sellers join as common people and later they develop the business skills to sell the products. They develop communication, negotiation, patience, listening, time management and much more.
Remote work
Though direct sellers are bound to sell company products, they aren’t attached to the company directly. They can work from home and at their convenience. They can follow their own working hours’ time and take care of their personal life easily.
Customer Satisfaction
Through direct selling, there is 100 percent customer satisfaction. The reason is that the sellers here acts as an employee and also a neighbour promoting the products. This gives customers trust and loyalty over the product and they are indeed successful in their purchases from direct sellers.
It’s important to maintain customer satisfaction in the business. Having a bad customer experience will kill the business so it’s good to know the tactics and techniques.
Recent Direct Selling Company News
Touchstone Essentials a direct-selling company donates around INR 42 lakhs ( $50,000) to World Central Kitchen. They are a company that focuses on “touching lives with goodness” and to incline with the statement they have decided and donated it in the form of food.
Amway has launched an Innovation hub in Singapore. The prime focus of the hub is to reach the customers in East and West and bring in the products like wellness and style.
Many direct selling companies are into the trend of creating their success stories and in order to captivate a larger audience they are focusing on women workers to tell about their success stories.
Wrap Up
Direct selling has been on the move for many years and it has been successful in many ways. Companies and industries can introduce direct selling at its initial stage in order to promote the product and see the performance with the customers.
Many companies have begun their sales first as direct selling companies and have seen success. They have then become big and spread their business globally. Reaching customers and selling products directly had been successful and it will also be in the future as well.
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Direct selling FAQs
What are the types of direct selling?
1. Single-level sales
2. Door-to-door sales
3. Multi-level sales
4. Party plan sales
5. Online shopping
6. Venue sales
These are the six types of direct selling.
What are some tips to direct selling?
Get more information and knowledge of the product.
Have connections with your colleagues and other direct sellers.
Have a good relationship with your customers.
These are the tips for the direct-selling company and direct sellers.
Could you be a direct seller online?
Yes, you can be a direct seller online. And for that, you have to start blogging and give information about the products. Use all the social media platforms to sell your products. And also use email marketing to retain customers. Build connections with influencers and promote your products.
