Hey readers, email marketing works the best for promoting your business. But, worried about how is the email you sent lands in the spam box. Let’s look at how to prevent emails from going to the spam box in this article.
It’s a bummer when all your hard work crafting emails goes to waste because they end up in someone’s spam folder. It’s a growing problem as spam filters are getting strict, and one in five emails don’t even make it to the inbox. But, don’t worry my friend, we’ve got you covered!
I don’t want your emails to become another such mail that gets lost in the pile of spam. That’s why I’ve put together a helpful guide with 10 tips to keep your emails where they belong – in your recipient’s inbox.
So, let’s make sure your emails get the attention they deserve! And prevent emails from going to the spam box!
Get Permission
“Permission is the foundation of a successful email marketing program. Without it, your emails are nothing more than unwanted solicitations and are likely to be marked as spam.”
– Mark Brownlow, Email Marketing Expert.
It’s good to get permission before knocking into someone’s place. Though the email you send gets into the spam filter, there is a high chance that your receiver is going to click your mail to spam.
So for a long-term business in mind, sending a mail without the concern of the person isn’t good. So for that, you have to give the customers what they want with interesting things and turn them into potential customers. Use this method to prevent emails from going to the spam box.
The subject line is concise and clear
Giving the subject line is the basic etiquette for email writing. In order to give an attractive and catchy subject line please don’t do the mistake of providing ready-to-ignore mail.
You must have come across the mail subject line like these:
- Loved by millions…
- Plan your International trip with us…
- Limited Time Offer…
- Money, Money, Make money…
- Winner…
Though this mail is maybe from legitimate brands, due to their wrong wording it looks like spam and people are going to ignore it. Some make fake promises and might look like that. So it is important that you choose a proper use of words for your subject line so that you can prevent emails from going to the spam box.
Proofread the email
Yes, check and double-check before pressing that send button. Don’t give a chance for typos, or grammatical errors and carefully look at the deliverability.
Craft your email in such a way that is like an invitation that you are going to send to your favourite person. You will check it a dozen times before hitting send right?
Then use the same strategy, use the words with care and hook the customer with your words and avoid making mistakes. And for that proofread your content once or twice. If not get help from a friend or hire a proofreader so that you can prevent emails from going to the spam box.
Use tools for email marketing
Most email users are using Gmail. And considering the huge number of users Google has come up with a Google Postmaster tool to analyze your email deliverability, ROI and much more which will help you to modify the way you are sending the mail.
Google Postmaster Tools is a great way to make sure your emails get where they’re supposed to go – straight to your recipient’s inbox. It’s a free service from Google that helps you improve your email deliverability to Gmail users. Here’s how you can use it:
- Verify your domain: First things first, sign in to Google Postmaster Tools using your Google account. Then, verify your domain by adding a simple TXT record to your domain’s settings.
- Connect your email setup: Connect the system you use to send emails, like your email service provider, to Google Postmaster Tools.
- Check-in on your email performance: With everything connected, you can now see how well your emails are doing with metrics like inbox placement rate and spam complaint rate.
- Make improvements: If you see any room for improvement, use the insights from Google Postmaster Tools to make changes and improve your deliverability.
- Get feedback: If Gmail users are marking your emails as spam, use the feedback loop to find out why and make changes to prevent it in the future.
- Stay informed: Keep an eye out for any updates or changes to Google’s email sending guidelines, and adjust your email practices accordingly.
By using Google Postmaster Tools, you’ll have the tools and insights you need to make sure your emails reach your recipients’ inboxes and get the attention they deserve and can prevent emails from going to the spam box.
Email List
One thing spam filters check is how many of the people you’re sending emails to are actually engaging with your content. If the percentage is too low, then there’s a chance your emails could be mistaken as spam.
To avoid this, you must regularly clean up your email list. If someone hasn’t opened your emails in a while, it’s probably safe to remove them. This is similar to pruning a tree, you want to get rid of the bits that aren’t doing well to help the overall health of the tree.
Having an email list and sending emails to customers is very important. So the chances of customers removing from their email list will be high. So to avoid this, send them mail frequently and be in touch so that you get into the email list. By following this you can prevent emails from going to the spam box.
Send emails Consistently
Sending emails infrequently can cause your subscribers to completely forget about you. When they finally receive an email from you, this may cause them to unsubscribe or even classify it as spam. So in order to prevent emails from going to your spam box you have to send them emails.
Therefore, it’s crucial to stay in touch with your subscribers and avoid simply sending emails because that’s what everyone else is doing. Make sure every email is useful and contributes something fresh.
Even if you can only email your readers once a week, try to find ways to consistently create value for them. Just be consistent and make sure to send your emails when your subscribers are most likely to receive them.
Wrap Up
Email marketing is very important and in order to make use of this platform these are five ways in which you can prevent emails from going to the spam box.
Other than these make sure you send the email user-friendly by avoiding a lot of images and adding an easy way to unsubscribe as well. You can’t force an audience to be your customer. So have these in mind in order to make your email get into the inbox category.
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FAQ
How to keep your email out of the spam box?
Create your email list, provide authentic email for your business, go by the law, give preference to email marketing services, monitor your performance and rectify them.
Why do emails land in the spam box?
It’s because your receiver puts your email there. Though you send relevant mail they can easily throw you at the spam. And the nightmare is spam filters. Other than these the reasons can be an inaccurate subject line, lack of sender information and a poor domain name.
What are the different types of spam filters that prevent emails from going to the inbox?
Header filters, content filters and backlist filters. These are the types of spam filters.
How to prevent emails from going to the spam box?
Use a professional email, give the option to unsubscribe, clear your email list, divide your audience, double opt-in approach, and avoid spammy words in the subject line. All these will help you to prevent emails from going to the spam box.
