Print-on-demand (POD) is a type of e-commerce business model where a company produces products only after they have received an order for them.
This means that the company doesn’t keep an inventory of the products they sell, but instead, they work with a printing partner or a manufacturer who creates the product and ships it directly to the customer. Let’s see briefly about Print-on-demand e-commerce.
The Print-on-demand e-commerce process usually works as follows:
- A customer places an order on the company’s website for a product that they want to purchase.
- The company receives the order and sends it to its printing partner or manufacturer.
- The printing partner or manufacturer creates the product with the designs specified by the customer.
- The product is shipped directly to the customer.
Starting your own print-on-demand e-commerce business can be a great way to enter the world of e-commerce without having to worry about inventory and shipping. Here are some steps to get started:
Choose a niche:
You should choose a niche that you are passionate about and that has a market demand. This will help you create designs that resonate with your target audience.
Create designs:
Once you have chosen your niche, you can start creating designs for your products. You can either create the designs yourself or hire a graphic designer to help you.
Find a printing partner:
You will need to find a printing partner who can create your products and ship them directly to your customers. Some popular printing partners include Printful, Printify, and Gooten.
Set up your website:
You will need to set up a website where customers can place orders for your products. You can use e-commerce platforms like Shopify or WooCommerce to create your website.
Market your products:
Once your website is set up, you will need to market your products to your target audience. You can use social media platforms like Instagram and Facebook to reach your target audience.
Here are the top 10 print-on-demand e-commerce businesses:
Printful:
Printful is a print-on-demand company founded in 2013 that provides custom print products and fulfillment services. It offers a wide range of products, including clothing, accessories, home decor, and more. Printful has a global fulfillment network, which means it can print and ship products from different locations worldwide. It integrates with popular e-commerce platforms like Shopify, WooCommerce, and Etsy, making it easy for customers to manage their online stores. Printful offers branding options like adding custom labels, packing slips, and packaging to your orders.
Printify:
Printify is a print-on-demand platform launched in 2015 that provides custom print products and fulfillment services. It offers a variety of products, including apparel, phone cases, and wall art. Printify has a network of global printing partners, allowing customers to choose the best option for their needs. The platform also offers a design tool that enables customers to create custom designs. Printify integrates with popular e-commerce platforms like Shopify and WooCommerce and offers an API for more advanced users.
Gooten:
Gooten is a print-on-demand platform that provides custom print products and fulfillment services. It offers a range of products, including apparel, accessories, and home decor. Gooten has a global printing network, which means it can print and ship products from different locations worldwide. The platform offers a free design tool and integrates with popular e-commerce platforms like Shopify and WooCommerce. Gooten also offers a custom API for more advanced users.
Teelaunch:
Teelaunch is a print-on-demand platform founded in 2015 that provides custom print products and fulfillment services. It focuses primarily on apparel, phone cases, and home decor. Teelaunch offers a design tool and provides branding options like custom packaging inserts. It integrates with popular e-commerce platforms like Shopify and WooCommerce.
CustomCat:
CustomCat is a print-on-demand platform that provides custom print products and fulfillment services. It offers a range of products, including apparel, mugs, and phone cases. CustomCat has a global printing network, which means it can print and ship products from different locations worldwide. The platform offers a free design tool and integrates with popular e-commerce platforms like Shopify and WooCommerce.
SPOD:
SPOD (Spreadshirt Print-on-Demand) is a print-on-demand platform launched in 2019 that provides custom print products and fulfillment services. It offers a wide range of products, including apparel, accessories, and home decor. SPOD has a global printing network, which means it can print and ship products from different locations worldwide. The platform offers a free design tool and integrates with popular e-commerce platforms like Shopify and WooCommerce.
Print Aura:
Print Aura is a print-on-demand platform that provides custom print products and fulfillment services. It focuses primarily on apparel, offering a variety of styles and colors. Print Aura integrates with popular e-commerce platforms like Shopify and WooCommerce and offers a custom API for more advanced users.
Scalable Press:
Scalable Press is a print-on-demand platform that provides custom print products and fulfillment services. It offers a wide range of products, including apparel, promotional items, and more. Scalable Press has a global printing network, which means it can print and ship products from different locations worldwide. The platform provides custom packaging options and integrates with popular e-commerce platforms like Shopify and WooCommerce.
Apliiq:
Apliiq is a print-on-demand platform that specializes in custom apparel. It allows customers to create unique designs on a variety of clothing items. Apliiq offers a design tool and provides branding options like custom tags and labels. It integrates with popular e-commerce platforms like Shopify and WooCommerce.
Pillow Profits:
Pillow Profits is a print-on-demand platform that specializes in custom footwear and home decor. It offers a wide range of products, including shoes, boots, slippers, and pillow covers. Pillow Profits has a global printing network, which means it can print and ship products from different locations worldwide. The platform provides a design tool and integrates with popular e-commerce platforms like Shopify and WooCommerce. Pillow Profits also offers branding options like custom packaging inserts and labels.
Like any business model, print-on-demand e-commerce has its pros and cons. Here are some of the most common pros and cons of a print-on-demand e-commerce business:
Pros:
- Low start-up costs: With print-on-demand, you don’t need to invest in inventory upfront. This means that your start-up costs are relatively low, which is ideal for entrepreneurs who are just starting.
- No storage or warehousing required: Since you don’t need to store inventory, you don’t need to worry about storage costs or warehousing.
- Wide variety of products: Print-on-demand allows you to offer a wide variety of products, including t-shirts, hoodies, mugs, phone cases, and more. This can help you attract a diverse customer base.
- Easy to test new designs: Since you don’t have to invest in inventory, you can easily test new designs without taking on significant financial risk.
- Scalable business model: Print-on-demand is a scalable business model, which means you can easily grow your business as your customer base expands.
Cons:
- Lower profit margins: Since the printing partner or manufacturer will take a percentage of the sale price, your profit margin will be lower than if you manufactured the product yourself.
- Limited control over the production process: You will have limited control over the production process, which means that you won’t be able to ensure the quality of the products as closely as you could if you manufacture them yourself.
- Shipping and fulfillment delays: Since you rely on a printing partner or manufacturer to produce and ship your products, there is a risk of shipping and fulfillment delays.
- Limited customization options: Depending on your printing partner or manufacturer, you may have limited customization options for your products.
- Increased competition: Since print-on-demand e-commerce is a relatively low-barrier-to-entry business model, there is a lot of competition in the market. This means that you will need to work hard to differentiate your brand and attract customers.
Overall, print-on-demand e-commerce can be a great option for entrepreneurs who want to start an e-commerce business without investing in inventory upfront. However, it’s important to carefully consider the pros and cons of the business model to determine if it’s the right fit for your business goals and needs
Print-on-demand e-commerce is a popular business model that allows entrepreneurs to sell products without investing in inventory upfront. With low start-up costs, a wide variety of products, and scalability, print-on-demand e-commerce can be an attractive option for many entrepreneurs.
However, it’s important to weigh the pros and cons of the business model to determine if it’s the right fit for your goals and needs. As with any business model, success in print-on-demand e-commerce requires hard work, dedication, and a willingness to adapt to changes in the market.
FAQ
What types of products can I sell with print-on-demand?
You can sell a wide variety of products with print-on-demand, including t-shirts, hoodies, hats, phone cases, mugs, posters, and more. The products you sell will depend on your niche and target audience.
How much does it cost to start a print-on-demand e-commerce business?
The cost of starting a print-on-demand e-commerce business can vary depending on your niche, the products you choose to sell, and your marketing strategy. However, since you don’t need to invest in inventory upfront, the start-up costs are generally lower than other types of e-commerce businesses.
Do I need to have design skills to start a print-on-demand e-commerce business?
No, you don’t necessarily need to have design skills to start a print-on-demand e-commerce business. You can hire a graphic designer to create designs for your products or use design templates provided by your printing partner.
How do I choose a printing partner?
When choosing a printing partner, you should consider factors such as pricing, product selection, shipping times, and customer service. Some popular printing partners include Printful, Printify, and Gooten.
Can I use multiple printing partners?
Yes, you can use multiple printing partners to offer a wider selection of products to your customers. However, it’s important to ensure that each printing partner meets your quality and customer service standards.