Building a business needs hours of planning and there goes a lot of execution as well. In highly competitive businesses it is essential to have a strong brand identity that helps to set your business at the top of the rest. Building brand awareness is vital in order to achieve this goal.
Marketing is getting higher and there are more and more ways and techniques followed and included to make the customer buy a product. One such tactic in digital marketing is using brand ambassadors. But who are these brand ambassadors? What significance do they play, let’s look in detail at brand ambassador meaning and its definition.
Brand Ambassador meaning
According to the Oxford Dictionary, the word Brand Ambassador means,
What is the brand ambassador?
Brand ambassadors act as a face of a brand. They promote the brand in an advertisement and talk about its values, ethics and qualities. They embellish the brand and they do promotions for the same.
List of Top 10 brand ambassadors In India
Now let us look at the top brand ambassadors in India one by one.
1/10 Virat Kohli – Vivo
The brand ambassador of the Vivo mobile phone is Virat Kohli. Vivo mobiles are known for innovative Android smartphones. Vivo was founded by Shen Wei in the year 2009 in Dongguan. Other than smartphones they also do software and phone accessories. Vivo has been sponsoring various sports around the world. One such thing is the IPL match which was a huge hit with Virat Kohli as a brand ambassador. The IPL tagline was, “Vivo IPL T20.”
2/10 Ranveer Singh, Hima Das, Manika Batra, Palak Kohli – Adidas
The brand ambassador of Adidas is Ranveer Singh, Hima Das, Manika Batra and Palak Kohli. They have men, women, and kids exclusively for sports. Adidas is owned by Adolf Dassler and its headquarters is in Germany. Adidas sports shoes is well known and famous worldwide.
3/10 Anushka Sharma – Puma
Anushka Sharma is the brand ambassador of Puma. It has a wide range of products available for men, women and kids. Puma has a separate section for sports and under that, it has subsections for running, training, cricket, football, basketball and badminton.
4/10 Aamir Khan – Samsung
Aamir Khan is the brand ambassador of Samsung. They provide wide collections of mobile phones, televisions, home appliances, laptops, monitors and accessories. They are a leading global company. Samsung has its own legacy and they give the products to the best.
5/10 Ayushmann Khurrana – Coindcx
The brand ambassador of Coindcx is Ayushmann Khurrana. Sumit Gupta and Neeraj Khandelwal are the founders. Coindcx is the trusted cryptocurrency investing platform. They give solutions and trading for cryptocurrencies.
6/10 – Deepika Padukone – Louis Vuitton
Deepika Padukone is the brand ambassador of Louis Vuitton. They sell the most luxurious and the best quality products globally. Louis Vuitton gives products like leather bags, shoes, perfumes, sunglasses, watches and much more.
7/10 Janhvi Kapoor – Nykaa
The brand ambassador of Nykaa is Janhvi Kapoor. Nykaa sells cosmetics products, beauty essentials, skincare and personal care products. They have wide collections of brands and have various offers, sales and discounts to attract customers. They exclusively have mom and daughter sections and also men sections. To know more about Nykaa, read Nykaa Everything you need to Know.
8/10 Shahid Kapoor – OnePlus
OnePlus mobile phone brand ambassador is Shahid Kapoor and his wife. OnePlus sells the best mobile phones with great camera quality. They have mobile phones, Televisions, Audio, wearables and accessories.
9/10 Kiara Advani and Samantha – Myntra
Myntra brand ambassadors are Kiara Advani and Samantha. Get to know every detail about Myntra. They have stylish and exclusive clothing brands at affordable prices.
10/10 – Tanishq
The brand ambassador of Tanishq is Nayanthara. Tanishq was founded in 1994 and belongs to Tata Group. Their jewellery collections are all unique and crafted with a rich look. They have exclusive diamond collections and gold collections. Tanishq has Mia and Rivaah collections for young women.
Qualities of Brand Ambassador
- Product Knowledge
- Strong Influencer
- Social media presence
- Creates a connection between the customer and the products.
- Builds trust and loyalty of the customers.
- Retains the customers.
- Persuasive communication and looks.
Wrap Up
Brand ambassadors are the face of the product. They help the products to reach more customers. Most often a well-known person or celebrity acts as a brand ambassador because a large number of people already follow them and trust them. So, the same goes for the products they endorse.
Believe it or not, buying a product is absolutely your choice but we subconsciously believe if the products are endorsed by our favourite cricketer or actors. And that’s how digital marketing does its job.
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Brand ambassador FAQs
Who is the brand ambassador of Audi?
Virat Kohli is the brand ambassador of Audi car. Other than that Virat is the brand ambassador for Munch, Manyavar, Noise, Nike, Pharma Volini, Puma, Google Duo, Myntra and much more.
Why do I need a brand ambassador for my product?
A brand ambassador is a person for your product. They help in promoting your product to the customers. People get the products because they trust the person who endorses the product. So it is important to have a brand ambassador for your product.
