Visual Commerce – Complete Tutorial

Presenting visuals to attract an audience for marketing is called visual commerce. A potential shopper online gets the product, and the percentage of the reason for buying that product is the image quality of the product. High-resolution images, gain trust and gives trust to the customer about the company that is selling. Get a complete overview of visual commerce along with me. 

Every ecommerce store that has its platform, and sells its products online, needs to invest in visual commerce. This will enhance the simple product images into the best images, which will help the customers have a satisfying online shopping experience. 

How does Visual Commerce work?

Visual commerce transforms a simple basic image, GIFs, videos, a full 360-degree view photo, a demo about the product, a live video promoting the product, and much more. All these things educate the customer about the product. They gain knowledge on how to use it and many more details. People are attracted to knowledge-gaining things, and it will induce their curiosity to use the product. 

Types of Visual Commerce

As visual commerce builds a strong image of the product and consumer, let’s get to know the types of visual commerce.

Visual Configuration

This helps customers, to customize a product on the ecommerce page. The company can use a simple 2D or 3D image for this type. Customers can select a product and can change colours, sizes, and specifications. This helps them to be in control and easy to buy the product.

Visual Search

Searching for a product with an image than text. This enhances a coherent relationship, as the customer can get to the product immediately. 

Lookbooks and Digital Catalogue

This helps the customer with products such as lifestyle, dress, and makeup. The options available will let you choose a picture of yourself or use a camera, that lets you discover the product over you. This gives a live usage impression of the product and leads the customer to buy the product. 

Reasons you Should try Visual Commerce

The increase in ecommerce shopping, with a variety of options like there are many websites and applications where you can search for a product, and purchase it.

But to make a customer, buy on your website, or in your app, there must be something that should stand out from the others. There must be a unique feature that tells the customer that you are though selling the same product as them, is different, and unique.

And you should be answerable to them, convince them, that you are the best seller amongst them all. So how do you do that with the help of visual commerce?

Cost-effective

Getting a photographer and clicking on each product, with colour variations, and trying the models are expensive. Visual commerce helps you cut down on all these expenses by using the augmented reality of the product and user-generated content. All these things gain the trust of customers as the user-generated content gets images from social media platforms, and the buyer gets to know how the product usage by ordinary people and gets that.   

Consumer engagement

Buying things online could be challenging, as you can be easily distracted by ads, pop-up notifications and much more. So, it is important to make the customer, stick to your product. For that, using a visually appealing image, video content that helps in product usage and details, 3D configurated images, and customizing the products will help the customer to have an undisturbed focus on the product. This will help in increase in sales and profit. 

Customer education

Educating the customer about the product, with details, demos, videos, and live chat is vital. Because the more information, they gather, the customers have more reason to buy that product.  

Empower the customer

No one wants to buy a product that won’t look the best on them. Use try-on so that the customer can use the product and buy the one that fits the best for them. 

Shopping habits

Ecommerce and online shopping have been on for years, so bring forth compelling pages, websites, products and things, that captivate the best shopping experience for the customer. Use the latest technologies to adapt and make shopping, customer-friendly and hassle-free. 

Strategies to use visual commerce

• Use visuals to engage your product with the customers. Note that visual commerce is not only about pictures. It is also about how the picture should be. The picture should speak for itself. Use a high-resolution image, without any blur, and the visual content that shows the brand you are promoting. 
• User-generated content has more value than other content. Because it gains the trust of the customer’s point of view. Online reviews, ratings, images and videos from past customers give feedback about a product. This will increase in chances of buying a product. 
• Making the brand more impressive will attract the eyes of the users. It will give curiosity to check the product. The first one is important as it fishes the users into your brand. Then, you must make the brand even more attractive and detail-oriented, with high-end visuals, videos, and try-on so that you don’t give a chance for the user to leave the website or page without seeing it and then proceeding to buy. 

Benefits of using visual commerce

Visual commerce is the biggest asset of an ecommerce platform. Humans love to see pleasant things, and visual commerce should be a visual treat on all social media platforms. And must give the best online shopping experience. 

Higher Engagement

I agree with products, that have more details are boring, so how to switch that? Easy use visuals, like images, photos, and GIFs that give product details. It is easy to see than to read. And studies say that visuals have more effects than texts. So go for it. 

Social Proof

A lot of research is done before buying a product. By research it means that before buying a product, a customer, uses a search engine, to get information about the product. Goes into images, to see how it looks. Gets detailed information about the product in various platforms, compares it and studies the ratings, reviews, feedbacks and everything is calculated and a final product is chosen. So how did it work? The customer gained all this information through the proofs that are available on social platforms, websites and apps. 

Building Trust

It gains mutual trust over the brand and the product. The customers buy the product as they trust the feedback and recommendation from their trusted person.

High Sales

The visuals engage the customers and in return, it results in higher sales. An average picture is so easy to be ignored. So, choose carefully and build the image, thumbnail or video with the help of visual commerce to increase sales. 

Wrap up 

To take your business to the next level with more engaging customers, you need to avail the of visual commerce. They help you transform your gloomy monotonous website, page and applications into something more colourful, engaging and attractive which makes the customers look at the product, try them, and purchase them. 

Make shopping a beautiful time, that the customer spends online, and they will never forget that experience. They will share this with their friends, and neighbours and this in turn will induce the sales percentage. Having positive feedback, ratings, and reviews are all vital and all these can be made possible with the help of visual commerce. 

Why the wait, hope you have gathered complete information on visual commerce, now it’s high time to make your business colourful! 

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