A brand endorsed by celebrities comes with lots of things. Celebrity brand endorsement has been a successful strategy for advertising a brand. It increases brand visibility, gains loyalty and more conversions.
In this article, we will look in detail at celebrity brand endorsement, popular brands endorsed by celebrities and some strategies.
What celebrity brand endorsement means?
One of the marketing strategies that work effectively is celebrity brand endorsement. Celebrities promote the brand that they have been hired for. This helps in influencing the brand and the brand will reach more audiences. Which in turn will lead to more sales and revenue.
A normal brand advertisement versus a brand endorsed by a celebrity advertisement differs a lot. People tend to watch an advertisement when they see their celebrity on screen. Which may not be so sure when it is done normally.
Celebrities help in promoting the brand, influencing the people, actively participating in campaigns and recommending the brand to others.
This kind of marketing turns out to be beneficial to both the brand and the celebrity. The brand gets wide popularity, while the celebrity enjoys the ransom and also increases the fan base.
Well, we will look into some of the popular brands that are endorsed by the celebrities below.
Popular brands endorsed by celebrities
Following are some popular brands endorsed by celebrities.
1. Nike – Serena Williams
Serena Williams American former Tennis Player has endorsed the famous Nike clothing and shoes.
She is an active personality in sports, and the brand seems to be apt that she can endorse. And in fact, it was a hit.
2. JBL- Doja Cat
3. Tonal – LeBron James
LeBron James is an American professional basketball player. He endorsed the brand Tonal.
It is a gym which you can use in your home. He being an athlete and sportsman seems to be a good one to endorse the brand.
4. Gucci – Harry Styles
Harry Styles is a popular English singer, songwriter and actor. He endorsed the famous brand Gucci.
Harry has partnered with this brand. He has his collections named Ha Ha Ha collections.
5. Tiffany & Co. – Beyonce
Beyonce is a popular American singer and songwriter. She comes under this popular celebrity brand endorsement list because she has endorsed the brand Tiffany & Co.
The brand sells the most innovative designs in the most luxurious way. They specialized in diamond rings, necklaces, earrings and bracelets.
6. L’Oreal Paris – H.E.R.
H.E.R. is an American R&B singer. She endorsed the famous brand L’Oreal Paris. She reveals her hair care and self-care routine with the products.
She always loved the brand and her becoming the global face of the brand made her love the brand even more.
7. SKIMS – Becky, Juliette, Indya, Brooke
8. Ipsy – Alicia Keys
Alicia Keys is an American Singer and songwriter. She comes under this celebrity brand endorsement list because she has endorsed the brand Ipsy.
She shares her makeup routine with the products that are in the Ipsy.
9. Our Place – Selena Gomez
Selena Gomez is the most popular American Singer. She comes under the list of celebrity brand endorsements as she has endorsed the brand Our Place.
Selena has into cooking and her endorsing this kitchen essentials is a good way of promoting it.
10. Dior – Robert Pattinson
The Twilight Saga movie series fame Robert Pattinson has endorsed the product, Dior. He has been endorsing the brand’s Men’s fragrance.
Strategies for successful advertising
- The strategies that these brands are successful in their advertising is that they have used celebrities in their marketing campaign.
- There is no use of a brand being spectacular but it is not known to the customers.
- So in order to reach varied customers and huge reach it is vital that you can use celebrities to use their name, fame and fan base to your brand.
- This way the brand can attract more leads and conversions.
Wrap Up
Thus, is all about the celebrity brands and their endorsements. Brands gaining reach and popularity is a must for sales. Thus enhancing the celebrity in marketing will help this at a faster rate.
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FAQ
What are the benefits of celebrity brand endorsements?
Celebrity brand endorsement has been a successful strategy for advertising a brand. It increases brand visibility, gains loyalty and more conversions.
