Did you know that the sustainable children’s clothing brand Ed a Mamma launched by the famous Bollywood actress Alia Bhatt had generated $6.5 Million Dollars this year as revenue?
Who is Alia Bhatt?
Alia Bhatt is a British actress of Indian descent. She is known for her acting in Bollywood. She has won numerous awards that embraced her acting skills which included Filmfare awards and the best actress awards. Alia is also one of the 100 top celebrities who got featured in Forbes India.
Alia entered the entertainment field and made her debut in 2012 “Student of the Year.” The movie was a super hit and she gained huge recognition and positive comments about her performance. She then made a huge success as a leading actress in Bollywood in movies like “Highway”, “2 States”, “Raazi”, “Gully Boy” and much more.
Irrespective of coming from popular family background, she gained her own fan base with her charm and acting. She married Ranbir Kapoor, the man of her dreams and love on April 2022. The couple was blessed with a baby girl Raha on November 2022.
Apart from being a successful actress, wife and mother, she is also a successful entrepreneur with her clothing brand. Let us roll on to that in detail below.
What is Ed-a-Mamma?
Ed a Mamma is a children’s clothing brand. It was launched in the year 2020. The name Ed-a-mamma is a combination of words. She explained that Ed is the name of her cat Edward and she is the mother of the cat: Ed a mamma.
The brand was launched with the aim to protect the children and earth. She cares the most about these two things that is children and earth and in a way, she found a brand that helps both.
Journey of Ed-a-Mamma by Alia Bhatt
Alia came up with this conscious clothing brand which is crafted deeply in consciousness about children and earth. The brand is designed with plant-based things and the buttons are not made of plastic. The brand also gives tags that can be used as a bookmark.
They have a unique pattern and design in each piece of clothing that tells a story and let the children imagine things. There are a lot of variety of clothing options. The clothing brand also sends a seed ball which is ready to be planted. This helps the children to learn about planting and growing things. Alia’s vision to create an environment where kids are aware of what they are wearing and look around society to make it a happy place to live in has made tremendous outcomes.
Products offered at Ed-a-Mamma
The clothing brand has a wide range of products for both girls and boys. They also have a collection for pregnant ladies, teens and infants. We will look at the products they offer in detail below.
On their website, they have sections like:
- Girls
- Boys
- New Arrivals
- Infants
- Maternity Wear
- Teens
- Sale
Under the Girls section, you can purchase your clothing in two ways:
Shop by Category– In this section, you can choose a lot of dress collections by their category such as,
- Dresses & Frocks
- Tops & Tees
- Jackets & Sweatshirts
- Jumpsuits & Sets
- Bottomwear
Shop by Age – In this section, you can choose a lot of collections by selecting the age group of the kid. They start from:
- Age 2 – 3
- Age 3-4 and it goes up to
- Ages 15 – 16
They have the same section for Boys as well. That is you can shop as per Category and Age.
And for Infants they have three options such as:
- Baby Boy Clothes
- Baby Girl Clothes
- Baby Unisex Clothes
Why do you have to buy from Ed a Mamma?
There are main key benefits that you wish your clothing has. And Ed a Mamma has the following benefits you can’t neglect the brand.
The fabric they use all are made up of natural fibre. Most of them can be biodegradable and they can be recycled.
They are made from safe dyes.
The cloth can be used for many occasions like casual, playtime, evening wear and so much more. It is versatile so you can use it all time.
The remains of the fabric are used to make hair bands and potli bags. Isn’t that great? Yes, it is.
They take great care of prints. And give beautiful and cute designs that kids will love.
They pre-wash their fabric and dry them to eliminate shrinkage.
They have plastic-free buttons.
They use Organic Textile Standard certified yarn for their fabrics.
The tags they use are made from FSC-certified paper.
And one more thing is that with every piece of clothing they sell they give you a seed ball.
These are the thing that is special and unique which makes Alia’s brand stand out from all other children’s clothing brands.
Wrap Up
This is all about Alia Bhatt’s children’s clothing brand. She has crafted a unique brand that sets out of the normal clothing that is present around. If you find this article interesting like it and share it with your friends who might find this article helpful. And don’t forget to subscribe and follow Ecom News for getting more details on ecommerce.
FAQ
Who is the founder of Ed a Mamma?
Alia Bhatt, the famous Bollywood actress is the founder of the children’s clothing brand. It was launched in the year 2020.
What is the aim of the brand Ed a Mamma by Alia Bhatt?
The aim is to create conscious clothing for children that nurture the earth. The brand promotes children to wear eco-friendly clothing and plant trees.
What are the products offered at Ed a Mamma?
They have a wide variety of products with separate sections for Boys, Girls and Infants. The boy’s section covers tees, shirts, shorts, joggers and trousers. The girl’s section covers dresses that are easy to wear all day, be comfortable while wearing.
