It’s always a roller coaster ride when you are in business.
Yeah, welcome to the business part where it is not always the bed of roses but surely a roller coaster ride.
You must have to know that starting a business needs lots of patience, hurdles and sacrifices. But other than that come years of struggles.
However, with some growth hacking tools, we have covered you so you don’t need to struggle with your company.
Yes, scroll down further to know the 12 growth hacking tools for ecommerce startups.
History of Growth Hacking Tools
The term growth hacking was coined by Sean Ellis in 2010. He coined the term “Growth Hacking” and he is called the Godfather of Growth Hacking. Sean Ellis is the author of Hacking Growth published by Random House International Bestseller. And he is the host of the Breakout Growth Podcast. Sean also teaches about growth hacking tools in leading business schools like Harvard, UC Berkeley Haas, GKGSB, INSEAD, Imperial College and much more.
Sean Ellis’s work in growth hacking is remarkable as he had helped various startups to grow to great heights. Some of his work has been featured in The Wall Street Journal and Fast Company, Forbes and on the MSNBC Television Network.
Six Categories of Growth Hacking Tools
Now that we have known the history let us look at 12 growth hacking tools for ecommerce startups. And have separated into six different categories for better understanding.
Under these six categories, we will look at two in each section so that you can use them for your ecommerce business.
1. User Feedback & Market Insight Tools
The first and foremost thing in ecommerce business is understanding your customers. You can use this as your growth hacking tool by getting feedback, reviews and user data. Other than this you can also use market insight tools for an even better and different perspective in your result.
Qualaroo
Qualaroo is a tool that helps you ask visitors some questions by showing them a small survey at the bottom of the screen. You can decide when and where to show the survey, and what questions to ask.
Crowd Signal
Crowd Signal is a tool that helps you create polls and surveys for your website. You can send the survey link to your audience, put it on your website or use the Crowdsignal app to collect responses. You can see the results in real-time. Crowdsignal was previously known as PollDaddy.
Zonka Feedback
Zonka Feedback is a customer feedback and experience management tool that helps capture customer satisfaction, loyalty, and effort score through engaging surveys. You can send these surveys via emails, SMS, website, in-product, and more to know what your customers think and take data-driven actions based on the insights received.
2. Traffic Growth Tools
Getting more traffic is the best thing any ecommerce startup may yearn for. But how to do that? It is possible with these amazing traffic growth hacking tools will help your site gain more traffic which will increase your website’s visibility and also increase the conversion rates.
Click to Tweet
Click to Tweet is a simple tool that helps you promote your company on Twitter with just one click. You write a message in the tool, then generate a link that you can share on your website, in emails, or in press releases. You can track all clicks on the link and get demographic information.
MixRank
Mix Rank is a tool that helps companies spy on their competitors. It shows you where your competitors are getting their website traffic, and what text and banner ads they’re using. It also looks at millions of websites and mobile apps to find potential customers for you. When it finds these customers, it sends their contact details to your sales team as leads.
3. User Experience Tools
User experience (UX) tools are one of the best growth hacking tools as they help to understand the user better and improve your e-commerce business site accordingly. It will use the data like how your customers are using the website and how the conversions are taking place. This will also improve the way both your customers and the website user experience improve.
Crazy Egg
Crazy Egg is a tool like Hotjar that provides different types of heat maps to help you understand visitor behaviour. You can see where visitors click, how far they scroll, and what they’re looking at on any page. You can also view traffic segments and see how the behavior of different segments differs from each other. It’s easy to set up and use.
Mouse Flow
Mouseflow is a tool that tracks visitor behaviour on your website by recording their clicks, mouse movements, scrolls, and form interactions through session replay. It also provides heat maps to show where visitors are interacting with your site. With their dashboard, growth hackers can analyze important journeys and processes and create reports.
4. Customer Acquisition Tools
Customer acquisition tools are one of the growth hacking tools which help your business in content visibility and Search Engine Optimisation. Other than that it will also look into conversion rate optimisation and also with lead generation. All these will help in growing your marketing and sales to the next level.
Hello Bar
Hello Bar is a growth hacking tool that works as a WordPress plugin. It lets you add a call-to-action (CTA) button to your website. To use it, you need to log in using your Google account, choose a goal (like promoting a sale, growing your mailing list, etc.), and customize your CTA with your own text and colours. You can also select which pages to display the bar on. Hello Bar tracks all clicks on the CTA button.
Unbounce
Unbounce is a tool that helps users create landing pages and run A/B tests without needing technical skills. With the “Convertibles” feature, users can trigger overlays on webpages that show targeted calls-to-action to specific visitors.
5. Email Marketing Tools
The best of best is the email marketing. As always said it is the best growth hacking tool in social media marketing. These tools have been tested and proved that they work the best in getting the targeting customers and also retaining the existing customers.
MailChimp
MailChimp is a popular email marketing tool that lets you target customers based on their preferences, behaviour, and past purchases. You can set up a series of automated emails with just one API request. MailChimp also offers merge tags, an email creator, autoresponders, segmentation, and basic analytics.
Voila Norbert
Voila Norbert is a growth hacking tool that offers email verification and email-finding features. Its email verification software ensures high deliverability rates and avoids spam folders. The email-finding tool claims to be able to find any email, useful for reaching influencers, building connections, or reaching potential customers.
6. Inbound Marketing Tools
Last but not least we will look at the Inbound marketing tools, one of the most effective growth hacking tools. With inbound marketing tools, you can focus on new customers and also get the content relevant to them. It is like giving what the customers need and providing a solution.
HubSpot
HubSpot is an all-in-one growth hacking tool for inbound marketing and sales. It helps create a web presence, convert leads, and keep track of marketing campaigns. HubSpot can handle and track activities such as blogging, email marketing, and social media marketing. It also offers a content management system that guides you in updating and optimizing your content for mobile.
BuzzSumo
BuzzSumo is yet another growth hacking tool that is designed for content marketers. It is a social media analytics and curation tool that allows users to analyze the best-performing content across various market niches. This helps users understand which types of content and topics are popular among their readers.
Wrapping Up
These are the growth hacking tools that will help with your ecommerce startups. All these tools will help you enhance your business in a way that reaches more insights and more conversions.
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FAQ
What are the growth hacking tools for customer acquisition?
Constant Contact, MailChimp, and ManyChat all will help in customer acquisition
Do you really need growth hacking tools for your ecommerce business?
Certainly, you need one. But however, you don’t need to constrain your creativity with these tools. You can explore and do what your intuition tells you that it can be done, trust it and go with the flow. All these tools, take it as a support system but do not fully depend on it.
What is a growth hacking tool?
A growth hacking tool is a software or platform that helps companies grow their customer base, increase revenue, and improve their online presence through various marketing tactics.
Are growth hacking tools only for startups?
No, growth hacking tools can be used by businesses of any size and industry that want to grow and scale their customer base, improve their marketing and sales processes, and increase their revenue and profitability. While some growth hacking tools may be more relevant or affordable for startups, others can benefit established businesses and enterprises as well.
Do I need to be a technical expert to use growth hacking tools?
No, most growth hacking tools are designed to be user-friendly and intuitive, even for non-technical users. While some tools may require some basic knowledge of coding, web design, or data analysis, many can be used by anyone with a computer and an internet connection. Some tools also offer training materials, tutorials, and customer support to help users get started and troubleshoot issues.
