Kylie’s Dreamy Beauty Brand – Kylie Cosmetics

Kylie Jenner is an American media personality, businesswoman and socialite. She is known for her reality shows, Keeps Up with the Kardashians and E!

In this article, we will look at her cosmetic brand Kylie Cosmetics.

Who is Kylie Jenner?

She is a popular socialite who has the most followers on Instagram. Not to mention that she is really famous as she is the fourth person who has more followers. With her popularity at a very early age, she used it to set it on the right path. That is business.

In 2010 she launched a clothing line, named Kendall & Kylie with her sister. Later in 2015, she launched her own business Kylie Lip Kits. And the brand name was changed to Kylie Cosmetics the next year.

She got huge fan followers on Instagram in 2015 and she was featured in Forbes Magazine in 2018. She gained huge controversy when she was called as the “self-made billionaire.” But she remained herself and apart from this life she looks out for a way for social activities like donations to charity and sending funds.

Further, we will look into her Cosmetic brand in detail below.

What is Kylie Cosmetics?

Began in 2015, the brand launched lip shades at the beginning. Later it set out to be the best brand and she earned really well through it which made her one of the youngest self-made billionaires in history.

What are the products offered at Kylie Cosmetics?

They have a wide range of collections such as:

• Cosmetics
• Skin
• Baby
• Discover

Under Cosmetics, they have like:

• New
• Best Sellers
• Lips
• Face
• Eyes
• Eyebrows
• Body Glow
• Collections
• Bundles & Sets
• Virtual Try On

Under Skin, they have like:

• Best Sellers
• Face
• Body
• Treatment & Care
• Collections
• Skin Concerns
• Bundles & Sets
• Minis
• Tools & Accessories

Under Baby, they have like:

• Hair & Body
• Bundles & Sets

Under Discover, they have like:

• Kylie’s Looks
• Lip Combos
• About
• Gift cards
• Gift Guide

The brand has various categories to choose from they have Lip Kits, Lipsticks and Lip glosses, Eyeshadow palettes, Face products, Brow products and Skincare.

Marketing Strategy

The cosmetic brand used some key marketing strategies to reach its customers. They are as follows:

• Influencer marketing – it is the most important thing that the brand made use of. Because of being a sociality they made use of their publicity and promoted their brands. Even celebrity endorsements worked well.
• Limited edition releases – Another important key feature in marketing is that they frequently created limited editions. This created a sense of urgency and made a huge sale.
• Social Media – The brand mostly relies on social media as they mostly promote their products on Instagram.
• D2C – They follow a simple direct-to-customer sale. This is because they have to maintain the best customer relationship.
• Collaborations – As an influencer and socialites it is vital that they are earning through collaborations, and promoting a product or service. So this works for their cosmetic brand as well.
• Brand Partnerships – The brand has also collaborated with famous personalities in order to promote the brand.
• Product Quality – This is the main thing. The brand is really good in quality and they produce trendy collections that the young generation loves to use.
• Innovation – They also use innovative products just to keep the customers entertained and attract them to buy their products.

Wrap Up

This is all about Kylie and her cosmetic brand. She has very great products that have sold for millions and she has captivated a strong customer and fan base which she could rely on.

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