Michelle Phan is an American entrepreneur, makeup artist and YouTuber. She earned her name and fame through her makeup tutorial video which she uploaded on YouTube in 2007.
In this article, we will look at Michelle Phan, her beauty brand Ipsy, its journey and much more. Dive in to know how a beauty lover’s dream turns into a business.
Who is Michelle Phan?
Michelle Phan started to upload her makeup tutorial videos on youtube. And since 2007 she gained popularity as she was the first beauty influencer on YouTube. Her talent and engaging personality helped her to become a significant person in the beauty industry.
Michelle Phan shared her techniques, tips, and reviews which were widely appealing to her viewers. As there was no competition she was the one and only person to be sought out at that time.
She explains the products and how to do methods with a step-by-step process and approach. As she gained huge viewers and popularity she co-founded a beauty brand in 2011. We will look at that in detail below.
What is Ipsy?
Ipsy is a beauty service co-founded by Michelle Phan. She does the service to monthly subscribers and they all receive a “Glam bag.” Which have personalized products.
The uniqueness of the beauty service is that when you subscribe to them you get services according to your needs and preferences. And the glam bag has samples and beauty products covering makeup, skincare and haircare. Michelle earned a million viewers and her experience in makeup made her to be a part of Ipsy. And her influence on the brand is enough to gain more popularity and brand awareness.
Journey of Ipsy
Ipsy was founded by Michelle Phan, Marcelo Camberos and Jennifer Goldfarb in 2011. The main of creating this is to provide personalized beauty service to subscribers with personalized curated products. Michelle’s part of the service earned huge significance for promoting and influencing this.
They introduced “Glam Bag” for their subscribers in 2012. The Glam bag has products from various brands that match the needs of requirements of the subscribers. They earned huge popularity as they provided service at affordable prices with good brands.
However, Michelle’s social media fame is the main reason behind its reach. They developed the offerings by giving members Glam Bag Plus and Glam Bag Ultimate. This provided the customers with more premium products from deluxe brands.
In 2015 they introduced an event named “Generation Beauty.” There were people, influencers, and brand sellers, who went on with workshops and products expo. It was a platform for many people to turn into subscribers.
The brand proceeded with many collaborations and even launched special limited-edition products. They also entered Ipsy Shopper, to get products at offers and discounts. Now they are one of the leading beauty subscription services. They have enlightened and helped many people and their subscribers are increasing every time.
Michelle Phan’s role with Ipsy seems to be not as active as before. But her impact and name are enough to make the brand a success in the beauty industry.
Products offered at Ipsy
Michelle Phan’s Ipsy offers a wide range of products. They give the products to their subscribers. They deal with lots of brands and products such as:
- Makeup
- Skincare
- Haircare
- Nailcare
- Bath and Body
- Fragrance
- Tools
- Accessories
As said they have collaborated with many beauty brands and they provide products according to their subscriber’s preferences. They give the products to the subscribers as in
- Glam Bag
- Glam Bag Plus
- Glam Bag Premium
Following are the brands that have been given in the Glam Bag.
- Tarte Cosmetics
- Benefit Cosmetics
- MAC Cosmetics
- Smashbox
- Ciate London
- Too Faced
- NYX Professional Makeup
- Morphe Brushes
- IT Cosmetics
- Huda Beauty
- GlamGlow
- Dr Brandt Skincare
- Murad
- Sunday Riley
- Ouai Haircare
Marketing Strategy of Michelle Phan’s Ipsy
The beauty service came up with several marketing strategies. Well, we will look into some of the key strategies so that you can get inspiration for your business.
- Influencer Collabrations
- Personalization
- User-generated content
- Limited edition
- Beauty events
- Social media
- Influencer marketing
- Referral programs
Wrap Up
Thus, this is all about Michelle Phan’s Ipsy beauty service. If you find this article interesting like it and share it with your friends who might find this article helpful. And don’t forget to subscribe and follow Ecomnews for getting more details on ecommerce.
FAQ
Who is Michelle Phan?
Michelle Phan started to upload her makeup tutorial videos on youtube. And since 2007 she gained popularity as she was the first beauty influencer on YouTube.
Who are the founders of Ipsy?
psy was founded by Michelle Phan, Marcelo Camberos and Jennifer Goldfarb in 2011.
Can I customize your Glam Bag?
Yes, Ipsy allows subscribers to customize certain aspects of their Glam Bags. And the glam bag has samples and beauty products covering makeup, skincare and haircare.
