It isn’t a surprise that celebrities owing a business of their own. But many celebrities enter into building their own business only after certain years of being in the industry. Here Rashmika breaks down the stereotypes by putting herself into business and creating a firm stand by becoming an Angel Investor.
Celebrities do become brand ambassadors of brands, but taking the next level other than that? What makes Rashmika to be an Investor besides being the brand ambassador of Plum?
Come let’s dig in!
Table of Contents
Plum Goodness is India’s first ever one hundred percent beauty brand product. They have skincare, makeup, haircare and body care products. Plum makes products with accurate formulations with a blend of natural ingredients along with scientific knowledge. This helps you to get a good product that takes care of you the best.
The brand is safer as it uses only vegan products. No animal ingredients were used in these products and they use only natural and well-researched chemicals. No harmful chemicals are used. And they believe in sustainability so they recycle their own products and they have the PETA certification to prove that their products are cruelty-free.
History of Plum
Plum’s journey began in 2013 as India’s first-ever vegan beauty brand. In 2014 they introduced their first product – Aloe Moisturiser. Later in 2017 they made big steps and opened offline stores in Pune. Now they are active in 300-plus cities and towns.
In 2018 they introduced products for men and also introduced haircare products. Big steps were taken in the following year 2019 to deliver their products internationally. Now they are present around in 15 countries globally.
During the pandemic they introduced Plum Bodylovin’ and it was welcomed by the masses. Then in 2021, they opened a store in a mall in Mumbai. And now there are 10 stores in total.
In 2022 they introduced skin-loving makeup products.
Awards and recognition received by Plum
Plum has received the First and only Indian cosmetic brand to receive of Best Vegan Cosmetics title at PETA India’s Vegan Fashion Awards in 2021.
Plum has also been a 4-time winner of the Nykaa Femina Beauty Awards.
It has also received Forbes India x Smytten D2C Disruptors Awards for the Tried & Loved – Smytten User Choice Award.
And also Channelier FMCG – Product of the Year 2022 award for our 15 percent Vitamin C Serum.
And also Images Most Admired ecommerce Company of the Year: Beauty and Wellness.
IMPACT Digital influencer awards 2022 – Best Fashion, Beauty & Lifestyle Campaign – Plum Goodness Vitamin C.
And finally IAMAI D2C Award for best content marketing strategy.
These are the awards and recognitions received by Plum Goodness,
Rashmika’s tie-up with Plum will expand and create more customers, especially with this so-called younger generation – Gen Z and millennials in India.
And she is happy to present herself with this beauty brand as it helps with skincare that perfectly cares for Indian skin.
Growth of Plum
With major brands and online platforms in ecommerce, Plum had competitors who were well recognized, popular and also with brands that had a huge customer base. But Plum set out to compete with Amazon, Flipkart, Nykaa and Purplle.
Plum started humble but now it has expanded its products globally. They have both online and offline stores which reach the masses. Rashimaka with Plum is a very great duo as she represents the growth of a beauty brand that is purely vegan. She also states that the product and brand have grown tremendously over the years and will also continue to do so in the years to come as it is the only vegan beauty brand in India.
Other than that these products are made in India, which knows exactly the skin type and climate, customers live in and they produce products that take care of all types of Indian skin.
The CEO and Founder of Plum – Shankar Prasad stated that they look forward to having Rashmika with their brand as her influence will make their brand reach more people. As her advertisement specifically focuses on the major problem of youngsters – Pimple!
Every brand is vital and every brand is unique in its own way. Plum Goodness is the best-ever beauty brand that produces its products without harming any animals and without using harmful chemicals. Indian actress Rashmika’s tie-up with this popular brand is not only as its ambassador but also plays a predominant role in this brand by being the Angel Investor on June 2022.
If you find this article interesting like it and share it with your friends who might find this article helpful. And don’t forget to subscribe and follow Ecomnews for getting more details on ecommerce.
Who is the Founder of Plum Goodness?
Shankar Prasad is the founder of the Indian beauty brand Plum Goodness.
Who is the brand ambassador of Plum?
Rashmika Mandanna and Ananya Panday are the brand ambassadors of Plum. Rashmika runs the ad campaign to take care of the skin. While Ananya promotes the fragrances of the brand.
What is angel investing mean?
An angel investor refers to an individual or a group of members who provide financial support and investment capital to the business.
What is the customer care number of Plum?
You can get the support through a phone call – at +91-750-649-6604 or through email at [email protected]
What kind of products does Plum sell?
They offer products for Skincare, Hari care, Body care and Makeup.