Samantha is an Indian actress who works predominantly in Tollywood and Kollywood. She had set her own realm as a leading actress after her debut in 2010 with the Telugu movie “Ye Maaya Chesave.”
In this article let us look at her fashion clothing brand Saaki.
Who is Samantha?
Samantha Ruth Prabhu is an Indian actress. She got name and fame after her debut movie with the famous director Gautam Menon. She had received numerous awards and best actress awards. She entered the Tamil industry and made a success there as well.
She has given various successful movies like “Dookudu”, “Eega”, “Neethanae En Ponvasantham”, “Theri”, “Yashodha”, “Pushpa: The Rise” and much more.
She has been appreciated for her versatility and the skill to act any character. She has established herself as one of the leading South Indian actress in the industry.
Other than her acting career, she is focused on several social activities. She has been part of various charitable organizations and supports many people.
Then, she established herself as an entrepreneur when she made an announcement on Twitter about her brand. Let us look at it in detail below.
What is Saaki?
Saaki is a clothing brand that was launched in 2020. It was initiated by South Indian actress Samantha and Former Miss India Winner Sushruthi Krishna.
It is a D2C fashion brand from the house of “Merch Brands.” They have wide aesthetic designs that are purely made for Indians. Their clothing brand reflects Indian craftsmanship and quality. It is also made with a twist of modern and trendy style in order to attract today’s young generation’s style.
Journey of Saaki
The journey of Saaki begins in the year 2020. It got a revenue of more than in digit crores and has also got more revenue. It has got enough name and fame as it can be seen how widely it is growing.
The clothing brand has been widely welcomed by customers mainly because of famous actress Samantha. In an interview, she said that the brand focus on ethnic wear which is a trend where Indian women are focusing on the fusion of modern with a twist of ethnicity.
As said the brand is owned by two of them where Samantha acts as the face of the brand while Sushruthi acts as a founder of the same. The brand mainly focuses on Indians who have settled abroad. As the clothing reflects both ethnic look and modern looks.
Products Offered at Saaki
The fashion clothing brand has a wide range of collections especially for women. You can buy the products both on their official page and also on other online shopping platforms like Amazon, Myntra, Nykaa and Flipkart.
On their website, they have sections for
- Featured Products
- Shop
- Collections
- Offers
- Rewards & Programs
In the Shop section, you can choose the category that you want to purchase. They have
- Dresses
- Sarees
- Kurtas & Kurtis
- Blouses & Crop Tops
- Kurta Sets & Lehanga Sets
- Tops & Tunics
- Pants & Palazzos
- Girls Clothing
- Decor
In collections they have:
- All Styles
- Gala Festive Wear
- Joyful Everyday Wear
In offers, they have:
- Best of Saaki Upto 15% Off
- Closet Refresh Upto 30% Off
- Hidden Gems Flat 40% Off
- Last Buy Upto 60% Off
In Rewards & Programs, they have:
- SAAKI Star
- SAAKI Royalty Rewards
The clothing brand has a wide collection for every kid, teen, working woman and for all. They have this fusion in all like as in tops, tunics, kurtis, kurtas, suits sets, jackets, shrugs, dresses, trousers, leggings, skirts, palazzos and sarees.
Marketing Strategy
The clothing brand received huge popularity and got more revenue in a very short period. That is because they had a huge and high customer retention rate. There were low return rates. Other than that they had a strong digital community where in they promoted the brands on social media which played a vital role in marketing.
They update new products monthly once or twice. The best-sellers are “Samantha Closet” This is nothing but for her fans who need to replicate her look. It’s quite a good marketing strategy as well in order to keep the sales high.
Manufacturing
All the clothing isn’t made in-house alone. They have manufacturers and suppliers who do the part as well. They get their fabric and take care in choosing them. They get cotton blends, rayon blends and soft polyester blends for their clothing.
These products are sourced in India only. They get those from Jaipur. Delhi, Surat, Bangalore and much more. Their warehouse is located in Bangalore and all their products and stocks are stored there.
Shipping
The clothing brand is available all over India and also do international shipping to 15+ countries.
New Step in Fashion Industry
The clothing brand has set out a new step in the name of recycling and keeping the environment safe. They knew the carbon emission is crucial and they took a step closer which no other clothing brand has ever done. They resell their products whereas a customer who got a cloth from Saaki can sell that cloth on the website itself.
And for this, you have to go to Revolve category on their official page. Once the product gets booked, the seller from the brand sends the label and package. Then the used clothing piece goes to the new customer. This is very much new and welcoming as this will blow off some business.
Wrap Up
This is all about the famous South Indian actress, Samantha’s fashion clothing brand, Saaki. If you find this article interesting like it and share it with your friends who might find this article helpful. And don’t forget to subscribe and follow Ecom News for getting more details on ecommerce.
FAQ
Who is the founder of the Saaki clothing brand?
Samantha Ruth Prabhu and Sushruthi Krishna are the founders of the clothing brand. It was launched in the year 2020 with an aim to give women modern clothing with an ethnic look.
What are the products offered at Samantha’s Saaki fashion clothing brand?
The clothing brand has a wide collection for every kid, teen, working woman and for all. They have this fusion in all like as in tops, tunics, kurtis, kurtas, suits sets, jackets, shrugs, dresses, trousers, leggings, skirts, palazzos and sarees.
