Amazon Vs Flipkart – Which is Best?

The hot topic to get compared Is Amazon vs Flipkart. A detailed comparison is given below.

Before we start with the comparison between the two jumbo e-Commerce sites, here is one quote by Jack Ma, 

“You should learn from your competitor, but never copy”

Okay, let us briefly introduce Amazon and Flipkart, the two e-Commerce sites competing to have their place in the customers’ minds regarding shopping.

Amazon is an American public multinational technology company founded by Jeff Bezos who stepped into e-commerce, cloud computing and artificial Intelligence, and servers worldwide. Whereas, Flipkart is an Indian e-commerce company by Sachin Bansal and Binny Bansal with Walmart as its parent organization, which initially focused only on book sales and later moved to every lifestyle product.

Now we directly jump onto the comparison of Amazon vs Flipkart

Amazon Vs Flipkart – Which is best?

1️⃣Usage preference of Amazon vs Flipkart :

Okay let us reveal some fascinating facts about Amazon users and Flipkart users, 

In India, Amazon’s verified users are about 100 million whereas Flipkart recorded around  30 million active users. And prime membership on Amazon is over 10 million with a rise of 68% in new memberships from all the remote towns and here in Flipkart with over 20 million users of their loyalty program named, Flipkart Plus.

2️⃣Products per minute – Amazon vs Flipkart 

We people in India love to shop online, we may like to order a product as frequently as we need, so come let us compare the products that have been ordered in both the giant sites in one minute. 

Sounds interesting right, then keep reading.

 As of today’s study report, In Amazon India, 4000 products have been ordered per minute, and in Flipkart over 6600 orders have been ordered with an overall growth rate of 82% in Amazon and 47% in Flipkart.

3️⃣Amazon Reward Points vs Flipkart Super coins:-

In Amazon, you have the reward options like reward points for every purchase. whereas in Flipkart, you have super coins savings for each purchase which can be redeemed in the next with the customer’s choice.

4️⃣Delivery charges and shipping time  – Amazon vs Flipkart 

Here comes the major difference in the delivery chargers in Amazon for both prime and non-prime users, a free delivery option for orders above 199 for prime members with next-day delivery, and free delivery above 799 for non-prime users with a minimum of rupees 29 is charged below it by using the Amazon transportation services that deliver from the next day delivery to 14 days from the ordering date.

And in Flipkart for both plus and non-plus members, there will be no delivery charges above all orders of Rs.499 and no shipping charges for the plus members for even the 50 rupees product using Ekart with the standard delivery period of 2-6 days according to the postal codes and even the same day delivery from the nearest hub.

6️⃣Marketing Strategy – Amazon vs Flipkart 

Now we are going to disclose the major secret of both giant e-commerce sites’ strategies that hit 100% and help them to grow as much as they want.

Thought-provoking right, Come on let us have a look into it, 

Amazon uses SEO, Instagram, and Facebook digital marketing and advertising with pay-per-click campaigns and sponsored product ads. Whereas Flipkart stands at the top with the use of digital marketing, google Adwords, and Flipkart’s VR campaign.

It is mind-blown, right? 

7️⃣Working with Amazon vs Flipkart    

Amazon is known for its pet-friendly workplace and employees can own their company’s stocks but a big no to the Prime membership and Kindle subscription for the employees when it comes to Flipkart it is loaded with the benefits of paid sick leave paid vacation and free transport with the onsite gym facilities. But in general, Amazon is rated higher than Flipkart when it comes to leadership culture.

8️⃣Great Indian Festival vs Big Billion Days in Amazon vs Flipkart 

Amazon’s Great Indian sale started on September 23rd and will end by October 23rd with a record 50% rise and the sales went up to Rupees 16,200 crore with the highest percentage of sales in the mobile phones.

Flipkart’s Big Billion Days begin on September 23, 2022, and ends on Sep 30, 2022, with almost high discounts on everything up to 80% in electronics, footwear, and groceries with a 28% rise compared to the last year’s 2021 sales of about 5.5 Billion turnovers in just 8 days.

9️⃣Cons of its own in Amazon vs Flipkart

The last and the most important comparison yet the similarities in the cons will also give you a clear eye-opening in the entire reading, 

“Every organization is becoming a pro only by learning from the cons, clear practices give you the progress and again not the perfection”

Amazon’s cons

1. Not many proper details about the third-party sellers on the website
2. Lack of personalized customer data to their interest in the purchases
3. Brands will have competition with their  merchants
4. Duplicate copies of the products are the major setbacks for few trusted customers who value certain brands.

Flipkart’s Cons

1. Pincode issues are rising in a few remote villages that result in delays in the delivery of products.
2. The only delivery Indian site is a little bit minus for the Indians who reside outside India and to those who want the products from Flipkart.
3. The updates and the new ideas have been over-dependent on the international sites and in the safe zone when it comes to the ply with the updation in the features.

Overall wrap-up 

In this Amazon vs Flipkart comparison, These are the few comprehensive ideas and data that were collected and briefed up but when it comes to which is the best? It is always the user’s perspective, trust is the most top-rated review by the customers for which every organization will die to give their 100% but mistakes happen. 

Choose what conveniences you and choose your best shopping platform.

Amazon vs Flipkart FAQs