Marketing automation is essential in the ecommerce platform. And with more and more customers increasing rapidly towards the online business and online shopping it is essential they provide a great experience in this. However, with the help of marketing automation, it is possible to make it more convenient and easier.
What is marketing automation?
It is used for marketing purposes. It takes automotive work like email marketing, and social media posting and it also takes care of the campaigns. This makes the bigger task much more efficient and easier for your ecommerce business.
How does marketing automation help your business?
Having an ecommerce business puts you in lots of roles to do than just selling your products or services. You have to collect them, give them a great experience while using your site, and keep them engaged and easy checkout.
Ufff! There are lots! It is impossible to tailor each of your customers and make them engaged, give them custom messages and everything. And managing this comes the automation software which will help streamline the work process.
How do you put marketing automation to use?
To use it you should combine the software with a human touch. This is powerful as it can do wonders and only if you understand how to put it to use. Focus on the customer journey, and touchpoints and tailor it accordingly.
Benefits of using marketing automation
There are a lot of benefits to this automation software. But here are some vital benefits that will help your ecommerce business. There are as follows. It helps in planning
- Implementation
- Manage
- Automate responses
- Improve ROI
- Save time
- Increase customer loyalty
Now let us look at the 10 must-try ecommerce marketing automation techniques one by one.
1. Emails
Send an email to the customers who have purchased and have left the cart abandoned. Send a Thank you message, order confirmed message or remind them about the products in their cart. This will help them to notice, and ponder buying the products.
2. Content
Content plays a crucial role in this. You can engage with the content and images according to the customer’s behaviour and demographic data. Provide offers and then make them convert into purchasing the product or service.
3. Re-engage
You can re-engage with your old leads. They might be touched your products but for some reason must have left them. So you can reach out to them with content and offer. Give them coupons with expiration dates and this will make them to make them to buy the product.
4. Chatbots for customer service
You can use the chatbot to engage with the customers. This will boost customer service all the year around all the time. This will make your business stand out. You can also use this for personalized use as well.
5. Personalized landing page
This will take their ecommerce business to another level. Use personalized content according to the demographics. Provide a link to the landing page and give them product recommendations and the products according to the person’s behaviour.
Use this automation to make the lists according to the demographics and you can build the landing pages according to your target audiences.
6. Segmentation
Rather than being generic and sending automation emails and texts will fail. So it is important that you need to segment your audiences according to the demographics, likes, location, engagement level, age, profession and gender.
7. Checkout process and Increase Sales
A large number of customers leave their carts in abandonment because they find the checkout process so tedious and serious. So, make it easier. With this automation software, you can create a smooth and trust checkout process. This will increase sales and will increase selling your products at higher rates.
8. A/B Test
You have to do A/B testing for your pages and check which performs well. With this automation software, you can find the best and do the things that will work the best.
9. Social Listening Tools
Monitor the customer conversations, phrases and keywords. Use this to find the products and tailor the words. Then recommend those products to the customers and make them purchase them.
10. Discounts and Offers
If you need customers to repeat to purchase from you then, you can send some offers, and discounts to them. Make this automation so that it will increase sales and customer loyalty as well.
Wrap Up
The marketing automation software will boost your ecommerce business to another level. Implementing these in your business will upgrade its efficiency and customer satisfaction. If you find this article interesting like it and share it with your friends who might find this article helpful. And don’t forget to subscribe and follow Ecomnews for getting more details on ecommerce.
FAQ
What types of marketing automation are there?
Email marketing,
Omnichannel,
Improving workflows,
Optimizing product pages and
Optimizing checkout process.
What is ecommerce marketing automation?
It is used for marketing purposes. It takes automotive work like email marketing, and social media posting and it also takes care of the campaigns. This makes the bigger task much more efficient and easier for your ecommerce business.
How do you put marketing automation to use?
To use it you should combine the software with a human touch. This is powerful as it can do wonders and only if you understand how to put it to use. Focus on the customer journey, and touchpoints and tailor it accordingly.
