Fastrack is a leading global retailer of trend-led clothing and accessories for young men and women. Fastrack is present across 40 markets globally with over 1,200 stores worldwide. They believe that style should be accessible, affordable and most importantly, of the moment something that their customers can find at every Fastrack store across the globe at any time of the year.
Fastrack was first introduced in 1998. Titan was an established watch brand in India at the time, therefore watches were its main line of business. Titan comes under the Tata Group. And Tata Group has many subsidiaries and one of them is TataCliq.
Tata Group has created the Fastrack collection of timepieces with the intention of leveraging this market presence and capturing the attention of the nation’s rapidly growing youth demographic of economically independent individuals.
In order to do this, the brand received the necessary boost through extensive media promotion and the recruitment of well-known youth celebrities from the entertainment and sports industries as brand ambassadors. Over time, the brand’s popularity grew progressively to the point where the management judged it to be strong enough to stand alone as an independent fashion label.
Fastrack was thus re-launched as a stand-alone youth fashion brand in 2005. Even the watch designs were altered from being primarily steel-based to ones that included fibre and plastic. This improved the brand’s youth appeal even more, and Fastrack capitalised on this success by entering the sunglasses market.
In 2009, the company also opened an exclusive showroom and debuted a line of trendy accessories. The new categories included wallets, belts, and bags that catered to the nation’s youthful populace.
The company has also established itself as a fashionable option that the general public can afford. Fastrack was immediately able to achieve a significant degree of market penetration in a comparatively short amount of time thanks to the excellent distribution network of the Tata Group. As the industry leader in digital smartwatches, it now asserts to have a market share of more than 50% in the youth watch category.
In 2009, Fastrack expanded into the accessory market with a selection of bags, belts, and wallets. Through 158 exclusive Fastrack locations in over 79 cities, approved multi-brand outlets, and online, Fastrack retails across the country. The company is now officially recognised as the most popular youth fashion brand in the nation.
Fastrack is an Indian fashion lifestyle brand. The fashion brand was founded in 2002 and has been operating for 24 years now. They are known for their trend-led products at affordable prices. It was started by entrepreneur and investor Manoj Bhargava who is known to have bought the world’s largest bottle of energy drink.
He had started this brand keeping the Indian youth in mind. He wanted to make the youth fashionable and make them look good without putting a hole in their pocket. The brand is one of the best in the Indian fashion scene and is loved by almost everyone.
Since the brand has been in the market for 24 years now, they have diversified its product range. They have products for both men and women. They have a number of brands under which they offer products for their customers. Some of the brands are below:
Boombox – This is a brand that offers streetwear clothing and accessories for men. It is inspired by the loud and energetic vibes of the city. The clothing is loud, bold, and colourful; everything that a modern youth would want. The brand was launched in 2017 and since then, it has been trending.
Fastrack – This is the parent brand of Fastrack. This brand offers a wide range of products for both men and women. It offers everything from formal wear to casual wear. The brand is one of the most trendy and affordable brands in the Indian fashion scene.
Alicia – The brand comes with a feminine touch to it. It offers a wide range of women’s products, including formal wear, casual wear, and accessories. The brand was started in 2012 and has been one of the most successful brands of Fastrack.
Building on the established Titan brand was the primary goal in the early years of Fastrack. By targeting urban youth in the late teens to early twenties age range, it tried to establish its own place in the watch market. The phrase thereby highlighted the origin, assuring buyers of the quality and emphasising its “cool” reputation for the younger generation. The first designs, which were predominantly steel-based, were later updated to plastic and metal combinations as a result of their success on a global scale.
Are you on it
A television marketing campaign was started to promote the new line of digital timepieces that Fastrack was introducing. In it, racecar driver and well-known youth hero Narain Karthikeyan exhorted viewers to don the chic selection of watches. Such initiatives, when paired with other aggressive marketing strategies and the brand’s presence in nearly 100 cities across the nation, had the desired result of making it more well-known among young people.
However, the management’s long-term strategy was to strengthen the brand’s distinctiveness and position it as a significant participant in the young fashion accessories market.
Fastrack’s wildly successful “move on” advertising campaign. This media blitz coincided with the brand’s 2005 relaunch as a distinct business and its positioning as a fashion item rather than just a popular watch. As a result, sunglasses were also introduced as an auxiliary fashion item for the urban youth market.
Following that, the company hired a number of well-known celebrities, including cricketer Virat Kohli, actor John Abraham, and actress Genelia D’Souza. In order to complement its watch selection, Fastrack introduced other trendy accessories in 2009, including bags, belts, and wallets. The slogan “move on” was created to express the detached mindset of today’s youth.
How many do you have
With this phrase, Fastrack’s most recent of several advertising campaigns titillates its clients’ possessiveness. Presenting its most recent collection of “cool and contemporary” fashion items is meant to commemorate the youthful freedom of today’s youth, who desire to live life to the fullest but can afford a variety of fashionable items.
The brand has been successful in many ways. One of the main reasons behind its success is the brand’s ability to adapt to the changing needs of its customers. They have been able to reach different segments of the Indian youth and have been successful in meeting their needs. Another reason behind its success is its ability to adapt to the latest fashion trends and come up with trendy products.
The brand has been successful in coming up with trendy products for both men and women. It is known for bringing its customers the latest fashion trends from across the globe by partnering with renowned designers and brands. The brand makes sure that it brings in the latest and trendy collections each season. The brand is also known for bringing in collaborations with other brands. These collaborations make the products trendier and more desirable for the customers.
There are many reasons why you should buy from Fastrack. Here are a few of them: The brand has been in the market for 24 years now. This means that it has been successful in understanding the needs and preferences of the Indian youth. The brand knows what each of its customer segments wants and it has been successful in meeting those needs. This makes the brand trustworthy and a great choice for you.
The brand offers trendy products at a great price. This makes it an affordable brand for everyone.
The brand has a wide range of products for both men and women. This makes it a great choice for both men and women.
The brand offers a great shopping experience to its customers. It offers easy payment methods and an easy return policy.
Fastrack Marketing and Revenue
The brand is one of the most popular brands in the Indian fashion scene. People know about the brand and its products. This is because the brand has been doing a great job in marketing its products. It has been successful in differentiating itself from its competitors. The brand has been successful in partnering with fashion designers and brands. This has been a great way for the brand to reach out to its customers and promote its products. The brand has also been successful in leveraging its wide social media presence to drive traffic and increase sales.
If Fastrack had to be summed up in one word, it would be “irreverent.” Not the obnoxious, profane, or disrespectful kind, but rather the witty anti-authoritarian variety. This is clear from the company’s edgy, irreverent, and light-hearted advertising. A company that constantly innovates, questions everything, pushes limits and stays on the cutting edge. Fastrack has established itself as “Effortlessly Cool”.
For them, it all comes down to not taking themselves too seriously, flipping the bird at having to fit in, and grinning sarcastically in the face of everyone who hates them. Fastrack has honed its intrinsic ability to swap tracks and continually reinvent as a result of the need to keep its audience interested and on the edge of their seats.
To wrap it up, the brand is one of the best Indian fashion brands. It has been successful in understanding the needs and preferences of the Indian youth. It has been able to offer trendy products at an affordable price. The brand has a wide range of products for both men and women and is a great choice for both men and women. If you are looking for an affordable and trendy fashion brand, then you should choose Fastrack.
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Who is the CEO of Fastrack?
Rodrigo Arboleda is the CEO of Fastrack.
Who is the brand ambassador of Fastrack?
Sanya Malhotra is the brand ambassador of Fastrack.
Are Fastrack and Titan the same?
No, Fastrack is the sub-brand of Titan. They aren’t the same.