Flipkart – Everything You Need To Know

Haven’t you thought buying and selling online has become an important part of our lives? 

Adolescents and adults began using the internet to buy things at low prices with excellent return policies and guarantees; it was a trend then.

Shopping online from online stores is no longer a fad, but rather a behavior that both young and old people engage in. When it comes to the Indian eCommerce business, it is the first name that comes to mind as the most prominent eCommerce website in India. Let’s know everything about Flipkart in this article.

About Flipkart Private Limited

Flipkart is the leading Indian eCommerce website, launched in 2007 by Sachin and Binny Bansal. This Indian eCommerce shop has revolutionized the Indian e-commerce market. It is an Indian e-commerce business headquartered in Bengaluru and registered as a private limited company in Singapore.

It has only witnessed highs since its inception, selling a wide range of things online like Amazon.

Initially focused on selling books, its catalog now includes electronics, fashion, home goods, food, and lifestyle products. It has served over 1 billion customers, making it the top online shopping platform in India.

It has launched its product range under the name “DigiFlip” with products including tablets, USBs, and laptops.

They have almost 100 million registered users, 100+ thousand vendors, and 21+ cutting-edge warehouses. It also has over 10 million daily page views and over 8 million monthly shipments. It is currently a Walmart subsidiary.

Key People   Kalyan Krishnamurthi ( CEO )

Revenue       US $7.7 Billion

Startup Story

Sachin and Binny Bansal, both IIT-Delhi grads, were working at Amazon when they decided to start their firm in India. Though Sachin had been an Amazon employee for some time, Binny was referred to join the firm by Sachin, and the former appeared to be fairly bored with the company.

Binny Bansal described his position as a “12 to 3 job or something” and chose to leave the company as soon as Sachin and he came up with the concept of starting an eCommerce business.

From a two-bedroom flat in Bengaluru’s Kormangala neighborhood, Sachin and Binny launched an online book business. They began with a Rs 4,00,000 investment from their own money.

As Sachin and Binny received a great response and success selling books in 2007, they planned to expand into electronics as well, and by 2014, the company had become one of India’s most valued startups, with a $1 billion valuation.

When the duo established it, internet shopping in India seemed a faraway fantasy, but hard work and persistence paid off, and Sachin and Binny became hugely successful entrepreneurs, propelling them to the top of the list of successful Indian entrepreneurs.

Flipkart Name

The founders, Sachin Bansal and Binny Bansal desired a name that might speak beyond books. They also wanted to name their company in a way that would be appropriate for a broad range of product categories that may be expanded in the future. It is an abbreviation for ‘turning stuff into a shopping cart.’

Its logo has been altered twice. There have been multiple taglines used by the company at various events. Among the taglines are:

• Ab Mehengaayi Giregi

• Ab Har Wish Hogi Poori

• Abhi Nahi To Kabhi Nahi

• If it’s trendy, its on Flipkart

• Shopping Ka naya address

• Itne mein, Itnaaaa Milega

• Be Trendy, Always

Parent Organization

Walmart acquired a 77% controlling stake in it for US$16 billion in August 2018, valuing the company at $20 billion. With this takeover, Walmart asserted that the omnichannel retail sector has enormous future growth potential.

He stated that demonetization, in conjunction with the advent of the GST, played a critical role in the expansion of the retail sector.

These stakes were then upped to 81.3% after the year. Sachin Bansal, one of its founders, quit the company shortly after the acquisition.

Walmart Inc. is a multinational retail firm based in the United States that runs a chain of hypermarkets, cheap department stores, and grocery stores.

Products / Services

With over 80 million products in 80+ categories, it is India’s top eCommerce platform. Their products range from electronics such as laptops, tablets, smartphones, and mobile accessories to trendy fashion staples such as shoes, clothing, and lifestyle accessories; from modern furniture such as sofa sets, dining tables, and wardrobes to appliances that make your life easier such as washing machines, TVs, ACs, mixer grinder juicers, and other time-saving kitchen and small appliances.

They have everything from home goods like pillow coverings, mattresses, and bedspreads to toys and musical equipment. You name it, and you can be confident that you’ll find it here.

Subsidiaries

Its subsidiaries encompass Myntra, PhonePe, Mallers, eBay, Ekart, Jeeves, Mech Mocha, Upstream Commerce, Ugenie, DSYN Technologies, AdIQuity Technologies, Jabong, ClearTrip, Shopsy, Yaantra, Liv.Ai, F1 Info Solutions and Services, Fx Mart, Appiterate, ngpay, Mime360, WeRead, Chakpak, and Sasta Sundar.

They also launched Shopsy on July 2, 2021, which is modeled after an app and is intended to allow the nation’s entrepreneurs to get all of the benefits of digital eCommerce without making any expenditures. The app will have 0% commission from retailers and will reach 200-500 million budget-conscious buyers.

Flipkart has been used by over 1 billion individuals, making the e-commerce behemoth one of the most famous and trending e-retailers in India. Myntra continues to function as a distinct business alongside Flipkart; the site concentrates on an upscale, “fashion-conscious” clientele, whilst Flipkart focuses on the mass market and huge multinational brands.

Business Model

It operates on a business-to-consumer (B2C) basis. The business-to-consumer model The company began with a direct customer format, selling books and a few other things. Today, it has evolved into a marketplace with a diverse range of products ranging from FMCG to electronics and literature. 

It claims to have over 80 categories and over a million merchants from all over India on board. It is an omnichannel service provider that used the same approach after Walmart acquired them.

Partnerships

• August 2019 – Partnered with authentic brands to license and distribute Nautica in India

• April 12, 2021 – Partnership with Adani Group to enhance its supply chain and logistics infrastructure.

• September 8, 2021 – Partnered with Urbanic to target young consumers

• Partnered with the Indian Institute of Management ( Sambalpur ) – To support and promote small businesses.

• July 26, 2022 – Partnered with PocketFM for distribution 

• Collaborated with Leading Indian Kids’ fashion Brand – Hopscotch for strengthening the kids’ fashion segment

Flipkart Labs

Flipkart Labs is one of its most recent ventures, announced on April 28, 2022, to expand into Web3 and Metaverse. Flipkart Labs, based in Bengaluru, intends to develop an in-house innovation capability to power and define the vision of customer-centric e-commerce in India. 

Flipkart Labs will put the new Web 3.0 and Metaverse use cases, such as NFTs, virtual stores, play-to-earn, and other blockchain technologies, to the test. With the Firedrops feature, its entry into the NFT and Web3 ecosystem has already begun.

Flipkart Health+App

On April 6, 2022, it released its new Health+ App, which focuses on providing customers with convenient access to pharmaceuticals, healthcare items, and services across India. This new Flipkart app will serve clients from 20,000+ pin codes and provide quality and inexpensive pharmaceuticals and healthcare products that customers can easily acquire from various independent sellers around the country.

The company’s current goal is to establish a network of 500 or more independent dealers.

Flipkart Grocery

They are well-known for making groceries easily accessible to their users. The e-commerce platform also has announced the expansion of its groceries division to 1800 cities across the country. 

According to sources, on January 24, 2022, Flipkart Grocery is expected to distribute in 23 states and across 10,000 pin codes with this drive. The initial aim would be to expand its services into India’s Tier 2 and Tier 3 cities.

Flipkart Shopping Festival

The Flipkart Shopping Festival is a time of pure joy and excitement! It’s a chance to score the best deals on everything from the latest tech gadgets to the trendiest fashion finds. And with flash sales, contests, and games, there’s never a dull moment. Plus, the Flipkart Shopping Festival isn’t just about saving money – it’s also about having fun.

So why not invite your friends and family along for the ride and make a day of it? After all, shopping is always more fun when you do it together. So don’t miss out on the Flipkart Shopping Festival – it’s the ultimate celebration of savings, fun, and all things awesome!

Flipkart Big Billion day

Ah, the Flipkart Big Billion Day – a day of unparalleled savings and incredible deals. It’s a time when savvy shoppers can snag the best prices on the latest electronics, stylish fashion, and all the home goods their heart desires. The excitement builds in the days leading up to the Big Billion Day, with flash sales and contests offering the chance to win big.

And when the day arrives, it’s a mad dash to grab the best bargains before they’re gone. But fear not, for even if you miss out on a particular deal, there will always be more amazing offers just around the corner. The Flipkart Big Billion Day – a day of epic savings and never-ending possibilities.

Flipkart Plus

Hey there, have you heard of Flipkart Plus? It’s a loyalty program offered by the Indian e-commerce company Flipkart. Basically, you earn Plus Coins for every purchase you make on the platform, as well as for other activities like writing reviews or referring friends. These coins can then be redeemed for discounts, free shipping, and other cool rewards.

Plus, you get access to exclusive deals and offers. It’s free to join, so why not give it a try? You might just end up saving a ton of money on your purchases.

And hey, who doesn’t love a good deal?

Conclusion

If you’re looking to shop online, it is a great option. The store has a wide range of products and offers great prices on its items. Be sure to check out its website for great deals on your favorite products.

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