When it comes to the Indian business world, Mr. Mukesh Ambani—the owner of Reliance Industries and India’s wealthiest businessman—cannot be ignored. He has a presence in several key sectors of the Indian economy, including refining, oil, and gas, petrochemicals, telecom, retail, and media. To date, Reliance’s oil refining business has been its crown jewel.
Mukesh Ambani officially launched his telecom venture Jio (Joint Implementation Opportunities) in September 2016 and set an example by making Jio the largest mobile network in India and the third-largest mobile network operator in the world, with over 322.99 million subscribers.
After seeing an increase in revenues, profits, and market share in the aforementioned sectors, Mukesh Ambani has tried his hand at e-commerce through his new venture, JioMart. So, what is JioMart all about?
Reliance Industries is not untold to the people of India and the rest of the world. Reliance Industries was founded in May 1973 and is headquartered in Mumbai.
Reliance Jio Infocomm Limited was established as a turning point after Reliance Industries acquired a majority stake in Infotel Broadband Services Limited (IBSL). This caused Reliance’s telecommunications sector to run like never before.
It was formed when Reliance Industries merged with Jio Platforms, the parent company of Reliance Jio Infocomm Limited, doing business as Jio.
Reliance Industries Ltd launched JioMart, an e-commerce website on the Jio platform, in April 2020.
Amid the deadly coronavirus outbreak, Mukesh Ambani’s latest venture has offered grocery delivery to the door. It continues to assist users in obtaining groceries and a variety of other products from a wide range of categories such as fashion, home essentials, lifestyle products, and more, which it has expanded to since its inception.
JioMart, Reliance Jio’s online shopping portal, is now accepting orders in metros and towns such as Mysuru, Visakhapatnam, Coimbatore, Dehradun, and Bhatinda, where customers can place orders for groceries.
This is currently expanding its sales through local kiranas that it continues to onboard on its platform and servicing orders through its Reliance Fresh and Smart stores. Furthermore, it has distribution centers in areas where kirana orders are not serviceable.
How does JioMart work?
It is an online grocery store that delivers 50,000+ grocery items at reduced prices to your door 🚪via an express delivery system. It operates on an on-demand model. Instead of using warehousing, the company will work with local retailers. These retailers will source groceries and deliver them to customers.
Their services were soft-launched in December 2019, followed by a full launch in Thane, Navi Mumbai, and Kalyan in April 2020. After it was fully launched in May 2020, these services were eventually expanded to over 200 towns across the country.
The app is available for download from the Google Play Store and the Apple App Store.
It uses an online-to-offline business model, connecting with local retailers and delivering goods to customers by obtaining them from the nearest store in the customer’s vicinity. This model differs from Grofers’ and Amazon Now’s warehouse models.
The company wishes to reform the unorganized retail sector and assist local shopkeepers whose businesses have suffered as a result of online retail stores’ competitive pricing and warehousing strategies.
These shopkeepers will be equipped with point-of-sale (PoS) terminals, integrated billing applications, and GST compliance, in addition to increased sales and margins. It will also improve their inventory management and supply chain management skills.
RIL intends to launch its new venture, named ‘Desh Ki Nayi Dukaan,’ in this manner.
JioMart asserts that it provides the following consumer-friendly services:
Free home delivery
It will provide you with the benefit of having commodities delivered to your door by acquiring them from a nearby store🏬, and that too at no cost, which your ‘Kirane wala bhaiya‘ may not provide.
No minimum value
In general, e-commerce sites set a minimum purchase value to validate free delivery. Grofers, for example, offers free delivery with a minimum purchase of INR 500. It does not require a “minimum payment” and will not charge delivery fees, even for the smallest items ordered.
Express delivery refers to services that arrive faster than standard services. It is usually within 24 hours🕛 in the e-commerce sector.
No questions asked return policy
When you try to return an item purchased online, you are almost always overloaded with unnecessary questions. And, most of the time, they are unavoidable. They will relieve you of this burden.
Early bird discount of INR 3000
The platform has devised a pre-registration promotional strategy in which customers can save up to Rs 3000 on future purchases. Reliance Jio has begun sending invitations to existing telecom service users in certain areas.
Tagline of JioMart
Chairman, Mukesh Ambani, said “Customer aapka, Support humara,” which means JioMart will provide enormous support to local vendors and kirana owners.
How to use JioMart?
The JioMart app is available on the App Store and Google Play. JioMart is now available as both a mobile and desktop website. JioMart’s services are also available through the Facebook-owned instant messaging app WhatsApp.
- To see if its service is available in your area, enter your pin code in the ‘Delivering to‘ field on the website.
- A green signal 🟢indicates that the service is available in your area.
- Otherwise, a red message🔴 appears that says, “We are currently unavailable at this location. Stay tuned!”
- The most useful feature of this website is the ‘search with list’🔎 option. Instead of searching one by one, you can simply copy and paste the entire product list into this section.
- The website will search for the products in the order you specify. You must put your selection in the cart🛒.
- To place an order, please visit jiomart.com. If the order total is less than 750, a 25 delivery fee will be added. It provides free delivery on orders over 750. The customer has the option of paying online💳 or in person💸.
Business and Revenue Model of JioMart
Their business model is O2O (offline to offline). It allows local kiranas and vendors to receive orders online, which are then delivered according to the most recent time slots.
Their business model unites the three parties – producers, customers, and kiranas – on a single platform.
First and foremost, Kirana owners must register. After applying for Kirana registration, JioMart will assist those Kirana stores in making their Kirana shop digital so that orders can be received via WhatsApp. When a Kirana store places an order, a confirmation message is sent to the user, instructing them to pick up the order at the store.
Its business model is centered on providing customers with an omnichannel experience.
Products offered by JioMart
They provide their customers with access to over 50,000 products, including
Groceries items in Jiomart
|Fruits & Vegetables|
|Dairy & Bakery🍰|
|Snacks & Branded Foods|
|Home & Kitchen|
|Mom & Baby Care|
Home & Kitchen
|Bathroom & Laundry Accessories|
|Garden & Outdoor|
|Prayer & Spiritual Needs|
|Building Supplies & Measuring tools|
|Hardware & Plumbing|
|Home Cleaning & Organisation|
|Industrial & Scientific Supplies|
|Home Safety & Automation|
|Kitchen & Bath Fixtures|
|Wall Treatments & Supplies|
|Power & Hand Tools|
Sports, Toys & Luggage
|Toys & Games🧸|
|Bags & Travel Luggage|
|Sporting Goods & Fitness Equipment|
Payment and Delivery Options – JioMart
They accept a variety of payment methods, including e-wallets and UPI. Almost every type of payment method is accepted by the company.
Paytm, PhonePe, JioMoney, Google Pay, and MobiKwik are among the e-wallets supported. Along with credit and debit card options, the website offers Net Banking. If not online, cash on delivery is an option (COD).
One thing that users may find inconvenient is that they do not provide same-day delivery. In most cases, orders are delivered within two days. If a lockdown or similar restrictions are imposed, the delivery time may be extended in some cases. However, JioMart Express, JioMart’s quick commerce arm, would solve this problem.
Some enhancements are required, such as changes to the search process. The issue is that a specific product may be named differently depending on the local language, which can impede the search for that product.
The search algorithm must detect such discrepancies. Otherwise, the website will be unable to meet the diverse needs of its visitors.
How to Become a JioMart Seller?
- To become a seller, a retailer must first register.
- After registering, retailers will receive the necessary assistance to ensure the timely delivery🛵of goods to customers.
- Using the app, registered grocery store proprietors will be able to list their inventories, take orders, create offers🏷️, and manage online sales.
- They will ensure that sellers using its platform have a pleasant selling experience.
They launched JioMart Express to enter the popular quick commerce space in June 2022. The platform, which was piloted in Navi Mumbai, now has over 3K+ SKUs, including groceries and personal and home care products.
Though the JioMart quick commerce wing and how it operates are unclear at this time, with some reports claiming that it is using Dunzo’s delivery fleet and local kirana stores as hyperlocal hubs and others claiming that it is using Reliance Retail stores, the business is gaining popularity quickly.
JioMart Express is presently aiming to expand its services to more than 200 cities by the end of the fiscal year. This new Reliance Retail and Jio business will soon grow into several other categories, including medicines and small electronic products such as smartphones.
JioMart Express – Benefits
Quick commerce delivery, which is quickly becoming the trend with the likes of Zepto, Blinkit, Dunzo, Swiggy Instamart, and others, is attracting numerous players from across industries, and this has finally reached Reliance, which is already a powerful name in a variety of industries.
This resulted in the launch of JioMart Express. Its quick commerce side will undoubtedly benefit users in a variety of ways. Here are some of the advantages of JioMart Express:
- Quality of Reliance
- Redemption of points
- Flexible online payments
- Numerous discount coupons and other options
- No minimum order value
- Express 90 minutes delivery
- 3000+ grocery and essentials
JioMart Gift Store
They provide a one-stop solution for all your gifting needs. You can express your feelings with custom Gifting options.
How to get special prices for corporate gifting?
- Fill up the Enquiry Form on the Corporate Gifting Page
- They will call you to understand your requirement
- Get a special price and free delivery for your large purchase
How to buy and send a gift card?
Let your friends and family members select what they love.
- Choose a gifting occasion, and the amount, and enter the recipient’s mobile number on the Gift Card page.
- Make payment and the gift amount will get credited to the recipient’s account.
- The recipient can redeem the gift amount using the same mobile number at checkout
How to send a Gift with Free Gift Wrapping?
Free Gift wrapping on a wide range of Gifting options!🎁
- Add a product from the gifting page to your cart
- Select the “This order contains a gift” option on the checkout page.
- Add the address of the recipient and checkout!
Partnerships – JioMart
- On April 22, 2020, Facebook Inc. (now known as Meta) paid $5.7 billion (Rs 43,574 crore) for a 9.99% stake in Reliance Industries’ digital unit, Jio Platforms.
- This collaboration enabled Reliance to roll out its service for India’s grocers and small businesses by leveraging India’s 400 million WhatsApp users. They launched their service via WhatsApp three days after the transaction.
- They primarily collaborate with a large number of local kirana stores to help the platform grow. It has also partnered with several UPI platforms to make customers’ payment journeys easier.
- On August 3, 2022, ePayLater partnered with JioMart to help the platform offer line of credit to its B2B customers. This is JioMart’s most recent collaboration.
Because of its huge success, Ambani’s Jio cellular service has forced many other cellular networks to go out of business. This could be said of Ambani’s current venture, as well as all of its competitors.
They may have Amazon and Flipkart on their watchlist, but in its current form, the company will be more of a hindrance for Grofers and BigBasket, India’s leading grocery delivery companies—Swiggy and Zomato have also recently entered the grocery delivery market in India.
Reliance Retail has a 20% share of the organized grocery market, which is 40% larger than the 2nd largest competitor, DMart.
The company’s organized segment share in fashion retail is 5%, which is more than 50% higher than competitors such as Aditya Birla Fashion (ABFRL).
|March 2019||– Grab A Grub is a 2013 logistics startup in India.|
– Reliance Industrial Investments and Holdings Limited (RIIHL) purchased it in March 2019 for $14.9 million to support the founder Mukesh Ambani’s ‘planned e-commerce venture.’
– Grab was chosen because it has a track record of success with mega-brands like McDonald’s, BigBasket, Myntra, Amazon Now, and Swiggy.
|March 2019||– C-Square Info Solutions Private Limited, established in 2002, offers software solutions for industries such as e-commerce, salesforce, and retail.|
– RIIHL paid $11.56 million for it in March 2019.
– It was a strategic move by RIL to strengthen JioMart.
There are competitions everywhere. To survive in the market, businesses must continue to improve, provide better options, solve problems, and thrive to outperform their competitors.
The platform is undoubtedly one of Reliance’s most innovative approaches, having already aided numerous users across the country, who now have access to the majority of what they might want, including groceries and essentials. For Kirana owners, JioMart is a blessing in disguise.
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Frequently Asked Questions ( FAQ )
What is the minimum order in JioMart?
There is no minimum order value and delivery is free. Customers can add products to their shopping carts within the app and pay via JioMart or cash on delivery.
Can non-Jio users use JioMart?
Yes, non-Jio customers can use JioMart.
What are the products available in JioMart?
Atta, Flours & Sooji
Masalas & Spices
Soya Products, wheat & other grains
Dals & Pulses
Dry fruits & nuts
Salt, sugar & jaggery
More items are available in JioMart.
Can we order groceries from JioMart?
With JioMart, ordering groceries has never been easier. The app is very user-friendly, and the prices of the products are lower than in other places. It is a go-to app for your family and for everything from milk products to vegetables, groceries, and household items.
Who is the CEO of JioMart?
Mukesh Ambani ( Chairman )
Is Ajio owned by Jio?
AJIO, a fashion and lifestyle brand, is Reliance Retail’s digital commerce initiative and the ultimate fashion destination for handpicked, on-trend styles at the best prices anywhere.