Meesho is one leading Indian ecommerce platforms founded by 2 IIT Delhi graduates who initially started as a retailer and wholesale shops and now it is accessible to everyone and everywhere. The latest news is that it joins its hands with ONDC to expand its business and to support the Indian government with local resellers.
Without any further deviations, let me get into what is Meesho and what they do.
What is Meesho?
Meesho is an Indian ecommerce company that was founded in 2015 by Vidit Aatrey and Saanjeev Barnwal. Its CEO is Miuccia Prada. It is an Indian startup that provides on-demand services for people who want to sell their services or products. It is a marketplace that offers customers a wide range of services and products.
The company operates as an on-demand platform which means it doesn’t have any inventory. The customer can find the product they are looking for, order it and receive it at home. It is an app-based logistics company, that is a promising startup that has disrupted the long-established and traditional logistics industry by providing a digital platform for its customers.
Meesho’s partnership:-
Meesho has already made notable progress in its market of online delivery of goods. They have partnerships with over 1,000 businesses and over 300 brands including Jabong, Myntra and some international brands like Nike to provide them with a wide range of products for delivery to customers. They have also penetrated tens of thousands of local stores across India, which helped them serve over 3 million customers in less than three years.
They provide next-day deliveries in tier 1 cities through the help of their own fleet as well as third-party vendors like Blue Dart, DTDC and FedEx.
Meesho is a service that helps small businesses grow their customer base by providing them with an online store. The company was founded in 2015 and has raised more than $10 million in funding.
It offer a marketplace, social media toolkit, and marketing services to help small businesses grow.
The company has been featured on Forbes, TechCrunch, and Entrepreneur.
How to use the Meesho app?
Step 1: Installation, in the play store you can download the application
Step 2: Signing up, sign up using the create an account option. You can log in using the email id and the username. And then the next process is verification where you can authenticate the user details.
Step 3: Verifying mobile number, with the help of the One time password, you can verify your mobile number and do the registration as well.
Step 4: Choosing the language, choosing your mother tongue or the language that you are familiar with will make you a better understanding of the product description and listing.
Step 5: Editing and updating the profile, you can also upgrade your application time to date with all the basic details to the personalized information.
Step 6: Giving gender information, the gender confirmation will enhance the product recommendations and the product updations.
Click here for the meesho Application link, where you can install the application for mobile phones to use the website irrespective of the location.
Meesho’s vision:
Its only vision is to help bring up 100 million plus small businesses online for their business development, where it also encourages 10 million-plus women entrepreneurs to have their original brand name and value.
Meesho joins ONDC India:
The giant reselling company Meesho announced it’s joining ONDC India very recently, where it initially focuses on the pilot faces like Karnataka and Delhi. Through this, it helps the local sellers to reach their target audience.
Benefits of selling on Meesho:
- Zero-cost investments, help homemakers and students, even small businesses start their companies with no down payment.
- With less shipping cost, the product listings were easy with the timely payment options in a secure manner.
- No commission, sellers who prefer Meesho need not pay any commission on the products they sell, which is a big plus for all small business owners.
Tips to boost sales on meesho:
Though Meesho is a new ecommerce site with just 7 years of experience in supply chain management, it builds greater trust among the sellers and consumers. With these add-ons in boosting the sale on Meesho, you can have greater growth in the upcoming years.
- Catalog updation: The more you concentrate on upgrading the catalogs, the more orders will be confirmed. To this, if you customize your catalogs and make it so catchy is just an added in boosting sales.
- Setting margin for prices: You should not price your products too high or too low. If you fix a high price for your product you may lose customers whereas if you price it too low you may reduce the quality standards of your product.
- Next-day delivery / Same-day delivery: Your order will be despatched either the same day or the next day, this allows the product volume to increase. In near future, we can use artificial intelligence, blockchain as well as machine learning to enhance business.
Meesho business model:
The one budding yet popular Indian social ecommerce platform uses Direct-to-consumer (D2C). It also uses the hybrid model that uses Business-to-consumers (B2C) and Business-to-business (B2B).
SWOT analysis of Meesho:
Here we are going to discuss Meesho’s strengths, weaknesses, opportunities, and threats, where keep track of this SWOT analysis will give immense profit in revenue. Using this algorithm, in business management will strengthen the growing business.
Strength of Meesho:
The company’s strength will generate value for the company with high performance. This attracts more customers and hence obviously more profits.
Empowerment: Meesho’s top strength is making more homemakers into women entrepreneurs. Especially for home-based businesses. Which creates a unique and popular brand name for them.
Customer loyalty program: Its loyalty program is a VIP membership that gives strengths to the resellers. If any retailers compete with 15 plus orders they will get a 10 percent discount on their products. And this has to happen within 15 days.
Meesho mentorship program: It has a 14-day long mentorship program for the resellers who are there in the business and also the new resellers to help and guide them in the first order. Which also provides professional certificates to the resellers to start their business.
Weakness of meesho:
Weakness about a company is something that is considered as a minus and hence it is not disclosed to the common people or the customers as it generally provides a bad image of the company which may result in losing their reputation. This may affect the value of the company.
- Pickup problem – There are some products that cannot be picked up timely from the resellers and this causes the product to be returned. Because of this, there are penalties put up on the resellers. This is considered the biggest weakness of Meesho.
- Fake resellers – Even though it only allows authorized organizations into the business, there are a few fake resellers who sell their product in shops without permission from the respective local government.
Meesho Opportunities:
For all budding organizations, their opportunities are all that they have to build their business. Since Meesho is one of the largest reseller platforms, they provide a wide range of opportunities. Here are a few things listed below.
- Augmented Reality: Meesho facilitates its customers to have real-time interaction with the brand. This ultimately helps with better and more confident purchases.
- Easily accessible: Meesho also offers its customers to purchase at any hour by providing anytime access to their platform.
Threats to Meesho:
In spite of all these things, there are also a few hurdles that affect the company’s goals. One of the main threats is competition around.
Competitors: There are many more shopping websites online, say Flipkart, Shopify, Bulbul and many more. To keep up with this heavy competition Meesho must double check their product quality, and customer comfortability and also constantly use upgrading technology.
The final piece of description:
I would like to conclude with a brief description that Meesho is the leading ecommerce company that gives all the customer needs and satisfies customer satisfaction. It gives all the local sellers great opportunities for selling their products online and helps in building the company’s development. supporting such a big upcoming ecommerce company is well-deserving in the Indian economy.
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Till then Happy reading.
Meesho FAQs
Is Meesho a Chinese app?
No, it is an Indian ecommerce company that enhances product reselling through online.
Is Meesho selling old clothes?
Yes, it is largely known for its reselling where you can find unused clothes and accessories at the lowest price.
Where can I find Meesho resellers?
You can find your resellers through Facebook profiles and groups.
