Myntra – Everything You Need to Know

Online shopping has outgrown enormously in a way one can imagine of. The ecommerce platform has spread its wings in marketing, sales, and business. With the introduction of the biggest online shopping platforms like Amazon, Flipkart, etc., which provided everything a person needs, a few online retailers came that, specifically and exclusively, focused on one thing. This online shopping site is one of the retailers, that sells fashion and lifestyle. 

Journey

It was founded in the year 2007 by Mukesh Bansal. Its headquarters is located in Bangalore, Karnataka, India. Mukesh before starting the company was a product manager for four different start-up companies. Experience along with a team of Vineet Saxena and Ashutosh Lawania established the company which has software and marketing together. 

Service

It is the first ecommerce marketing platform that provides business-to-business sales. It was merged with Flipkart, to establish its firm in fashion. And it become successful. The business started as a personalized gifting store, like mugs and t-shirts, and by 2011 it evolved its services into lifestyle and fashion. 

The company grew its services as it inculcated various brands into its platform like Fastrack, Being Human, etc., And had around three hundred and fifty (350) brands. It is the first online shopping that exclusively sold all international brands. Year by year, the company set its rank, by expanding and including vital brands and products. Hence as of now, there are around one lakh fifty thousand brands available on the page. By the year 20015. It had around 1000 brands and was delivering around 9000 pin codes. 

The company provides fashion and style products to women, men, kids, homes, living and beauty. You can search the products, according to your need and likeness, filter out the unnecessary things and buy the products.

Applications

You can enjoy shopping on their website, and also on mobile phones, as they have launched their mobile application and which is available since 2016. Get the app for your Android and iOS mobile phones, and have a happy shopping.

Founders and CEO

The founders of Myntra are Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. All three did their studies together at IIT Kanpur. Mukesh Bansal founded this in 2007 and he left the company when it was given to Flipkart. Later he founded Curefit in 2016 and is now a co-founder of it. Ashutosh Lawania is the investor and co-founder of the firm. And he too had left the company when it was given to Flipkart entrepreneur skills paved the way for the company in its early stage. Now he is a co-founder of Bytedge Solutions and MFine. 

Vineet Saxena, a software engineer has prior experience in Tech Mahindra, Pramati Technologies, and Tavant Technologies. he is also a co-founder and he too left the company. Now he is acting as a co-founder for Card91.

Sankar Bora, a software engineer, co-founder and acted as Vice president of sales and operations. He too left the company in 2010. 

Raveen Sastry, one of the co-founders in this. After leaving the company he founded NudgeSpot, and after that, he acted as General Manager for Boomtrain and strategic advisor and vice president for Zeta Global. Currently, in Multiply Ventures he is the founding partner. 

Amar Nagaram, the CEO joined in 2019 and left the company in 2021. The reason for leaving the company was known to be, as he sought out growth for himself

Nandita Sinha, the current CEO of Myntra, has run the company since January 2022. She has a vast experience in fashion, style, and personal care and she was working with Flipkart in the same stream. And before Flipkart, she was working at Hindustan Unilever Ltd and Britannia Industries Ltd. She has around 17 years of experience in the stream of consumer and goods. She is also a co-founder of MyBabyCart.com. She manages around 1000 plus employees in this company. She is a capable businesswoman with vast experience and knowledge. 

 Growth

Let us look at the growth of this fashionista over the years.

It is now one of India’s largest online shopping, mainly focusing on fashion and lifestyle. They have over 2 lakh products from various brands around the world. They have a wide variety of footwear collections starting from sports shoes, daily wear, official wear, wedges, heels and much more from globalised brands like Adidas, Reebok, Crocks, Skechers, Catwalk, Nike, Puma and much more.

Vision & Mission

The company’s vision and mission are to give a service of “a hassle-free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal.”

Logo

Revenue and Funds

The company gets its revenue from the commission it gets from the brands they sell. 

The company so far has set around 13 rounds of funds raised over around and above 300 million US dollars.

Merges done by the Myntra designs

These are the merges done by the apparel over the years to expand its mobile, technology and ecommerce business.

Partnerships

Let us look at the partnerships that the company had over the years.

The company had partnered with all these brands to set up “Myntra-Mall” which will be the best of collections from all these brands.

Awards Received

Let us look at the awards received by the company in the following years, which shows the achievement of the firm in the apparel industry.

These are the awards received by Myntra over the years. All these show the success of the company.

Myntra Login

Create an account on this fashion site just in simple steps. Click on the login or signup on the top right side of their website page. Then give your mobile number, and you will receive an OTP your phone number. If you are already a member just give the password. If not, click on “Create an account” and then give the details.

First create a password minimum of 8 characters, 1 special character, 1 numeric and 1 uppercase. Then fill in your full name and email as an optional one, then your gender and then an alternative phone number. That’s all you have created an account on Myntra.

Tracking

You can easily track your orders by just giving the tracking number and then clicking on Track Package. This helps you to track the orders which you have placed on the website and can see when the parcel is arriving.

Myntra Sale and Coupons

They have sales and offers for all women’s dresses, salwars, Kurtis, party wear gowns, saree, lehenga, silk saree, men’s dresses like t-shirts, shoes, handbags and much more. You can grab their sales and coupons all through the year. Use this coupon to get INR 200 offer and free shipping for your orders.

Wrap up

Myntra has grown its space as a fashion and lifestyle ecommerce shopping platform. Though the company faced lots of struggles from the startup they had unbeatable perseverance. The company is now able to offer its wide range of services to its customers regardless of its achievements and acquisitions. Despite many problems, the company kept moving forward, and that is something we need in life as well.

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Myntra FAQ