Falguni Nayar, the CEO of Nykaa, leads the country’s largest eCommerce company. Her previous role was that of managing director at Kotak Mahindra.
It was founded in 2012 and sells, beauty, wellness and fashion through online stores and offline stores. There are around 2000 brands where it sells over 2lakhs products. They have around 70 offline stores across India. Though it had online competitors like Amazon and Flipkart, it gave its success as it mainly focused on beauty and fashion alone.
The name originates from the Sanskrit word ‘nayaka’ meaning actress. It was launched on Diwali of 2012 to sell beauty products that are made in India and also international products online. Back then, there were not any brands and stores that a common could reach out to and buy with confidence. And that is what curated Falguni Nayar, an idea to launch an eCommerce platform for beauty and fashion.
She is a woman who loved makeup, and she also wanted to change the perspective of women about the idea of makeup and beauty. So, her passion for beauty in herself and spreading that to the world spread its wings as one brand name, Nykaa. In 2020 they launched Nykaa Man, the first exclusive store eCommerce store for men. They also introduced a Pro membership for its customers, to use special beauty products with offers. And they also opened their first store in New Delhi.
It offers a wide range of services to customers. They provide you with domestic, international, luxury, prestige, and premium, brands. They have 2400 and more products which cover, skincare, makeup, haircare, bathing, body, fragrance, personal care, health and wellness.
The company gets its revenue by getting commission from selling products of luxury brands. They distributed the products evenly to their offices in all metro cities at once. This helps in reducing the shipping charge for each item which means quick delivery for customers.
Not so long, it manufactured its own brand and started selling them. This way, they had two-way profits. Selling their own products and commissions are the two main sources of income. They also advertise their products through YouTube channels and social media platforms.
It focuses on bringing beauty and confidence to each woman. They also help to discover their own identity and style in her. They carefully select the brands and they also give genuine beauty advice to women. Nykaa’s motto – Your Beauty Our Passion.
Bring inspiration and joy to people, everywhere, every day.
To create a world where our consumers have access to a finely curated, authentic assortment of products and services that delight and elevate the human spirit, is the mission of Nykaa.
It holds six inspiring values. They are:
Be bold and good.
Be better every day.
Be the customer’s champion.
A culture of belonging.
Sustainability in every action.
Ten Years Success
From 2012-2022 Nykaa has travelled a successful journey to being an inspiring woman. They have come to heights as one of the biggest cosmetic retailers in India. There are around 10 million consumers in Nykaa, thus making Falguni Nayar one of the most successful self-made businesswomen.
Nykaa was developed by a group of people with the same mindset of changing the beauty of women in India. Through various implementations like products, communications between customers and sellers, and innovations, it has set its firm foot in India. They are abundantly doing good, and they have launched eight offices.
Nykaa offers a Pink Sale three to four times a year. It is the biggest sale where you can grab every brand on the biggest sale. The sale is wide open as it gives superb hot deals, price reveals, best offers, freebies and much more.
Pink Box – The pink box lets you add your favourite products to a wish list. All these products will come under great offers during the Pink Sale, and you can check out at peace!
Price Reveal – Get to know the sale price before your friends and family. Exciting right? To enjoy this, put all your products one day prior before the sale on the checkout page. This will be visually pleasing to see the price drop during the sale.
Influencers store – Wanna look like your influencer? And wanna know what products they are using to look charming? We have got you covered. Go to the bottom of the page, and you can search your influencer and their store, where you can see what they have hand-picked and used products, recommendations on how to use them and everything that you need to know.
Slash and Save – It is a game to slash a card. And upon winning that, you will be revealed some great offers, price drops, combos and much more.
Jackpot – Win a jackpot of offers, deals, freebies, and combos and get exciting beauty goodies by spinning the wheel.
Freebies – always give freebies to customers, so have a keen eye on their social media platforms, websites and apps to get rewarding freebies.
A new product line focusing on celebrity brands is planned by Nykaa. Nykaa makes sure that they introduce the new collection to their customers. This helps the people who are in this beautiful field, makeup artists, beauty enthusiasts and more.
To put it in a nutshell, Nykaa a well-known cosmetic, beauty, health and wealth retailer is doing what is needed for the young and beautiful out there. Many women are judged, and their confidence is put into question whenever they step out of their comfort zone. Seeing Falguni Nayar gives inspiration, and it motivates women to embrace, treat and be for themselves.
Hence this is a small peek-a-boo of Nykaa, your beauty our passion! Taglines that stand by their names are impressive.
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Which is better Nykaa or Amazon?
Nykaa can be trusted because it sells the product directly from the brands.
What is the biggest sale of Nykaa?
Pink Friday Sale is the biggest sale of the company.
What is Nykaa luxe?
They sell international brands like Huda Beauty, MAC, Dior, and in-house beauty products in this collection.