ShopClues Everything You Need To Know

Today’s marketplace is overflowing with several e-commerce possibilities from which buyers can choose. Back in 2011, when consumers were hopping from one store to another for the best deals on a monthly household bill, ShopClues Bazaar was being built in India as a budget-friendly online bazaar. In 2012, Bazaar.ShopClues.com was given structure and strategy as India’s First & Largest Fully Managed Marketplace. 

It’s been incredible as more shoppers have discovered the benefits of using this platform. There will be plenty more opportunities for online firms in the future provided they understand and respond to their customers’ wants.

About Shopclues

Clues Network Pvt. Ltd. owns ShopClues, an Indian online shopping marketplace. Sanjay Sethi, Sandeep Aggarwal, and Radhika Aggarwal founded it in Silicon Valley in July 2011. 

The mastermind powering the venture is Sandeep Aggarwal, one of the co-founders of the company. Sanjay Sethi, CEO of ShopClues, and Radhika Aggarwal, Chief Business Officer, are also co-founders ( CBO ).

The company, based in Gurgaon, India, claims to have over 600,000 merchants and 28 million products on its platform, and it serves over 32,000 pin codes across the country.

ShopClues was created to give the finest deals to the people of India. It is commonly known in the country that buyers would visit many stores to find the best deals. This was the key requirement that ShopClues addressed when it launched the country’s first and largest completely controlled marketplace.

2011 

• It started operating via Facebook ( with a team size of 10 teammates). Their strategy was to provide really attractive deals to buyers, by knowing that people in India are always seeking the best deals.

2014 

• Launched its window app and India’s first wholesale marketplace ( TVC )

2015

• Hosted a competition named “ The Next Big e-Preneur “ with more than 1000 entries from merchants across India.

• Invested towards seed funding in HeyBiz ( a real-time shopping assistant app )

• Capital Wings, a financing platform, was launched to fund its merchants’ enterprises.

2016 

• Listed among the top e-commerce companies in India, crossed 100 million monthly visits, and increased merchant base to more than half a million.

• Squeakee Media, created by Abrar Shaikh in Mumbai, India, acquired a SaaS platform’s intellectual property ( IP ).

• Acquired Momoe a Bangalore-based mobile payments company.

• Collaborated with StoreKing, a hybrid e-commerce company, to promote its goods on the latter’s app.

• Launched an ad platform, AdZone where sellers can market their products with the help of native and custom advertising.

• Joined hands with GoDaddy to assist their small and medium entrepreneurs in starting their e-commerce websites. 

• Received a $100 million investment from Tiger Global Management and became a member of the Unicorn Club.

2019  

• Acquired by Singapore-based Qoo10 with a stock value of US$70 million.

2020 

• Opened grocery and medicine delivery.

• Announced two-day delivery for essential services in New Delhi and Gurugram due to the COVID-19 pandemic.

How ShopClues Work?

It is a marketplace that connects shoppers and sellers in a controlled setting. It provides global and domestic brands, as well as multiple online storefronts from brands or retailers in a variety of listed categories. The company offers delivery services, a strict merchant approval process, and a secure internet platform for offline retailers.

It has been the 35th company to enter the Indian online retail sector. It began operations in 2011 and now has over 700 staff spread around the country, with its headquarters in Gurgaon.

The company’s online shopping platform simplifies the shopping experience by offering a variety of products such as apparel, electronics, gadgets, kitchen appliances, accessories, and home decor, as well as multiple payment options such as cash on delivery, allowing users to share their desired products with friends via WhatsApp, Facebook, and Twitter, and receiving notifications for deals, offers, and coupons.

Meaning of ShopClues

Their logo emphasizes the business’s two pillars, comprehensiveness, and trust, while also giving the brand a more modern, simpler, and stronger look. It helps to maintain our reputation as the most accessible online shopping partner for real India.

Business Model Of ShopClues

Their business approach is similar to that of many other online marketplaces. It is a business-to-consumer e-commerce platform. Every successful transaction is subject to a 12% selling service fee. They do not charge vendors any startup fees. They promote small companies such as shops and shopkeepers to sell their products online.

People with little technological skills can sell online using this site because the transaction process is so simple. They also assist merchants through a helpline and emails.

They offer the perfect platform for small merchants to promote and sell their products throughout India. ShopClues ships to over 30000 different zip codes.

They invest extensively in TV advertising for brand exposure and awareness. Its Sunday flea market and Wednesday Super Saver Bazaar are two of its most popular events. They also have a sizable social media presence, with over 4 million Facebook likes and over 2 million Twitter followers. They communicate with their audience regularly and handle customer service inquiries through these two venues.

Acquisitions

Momoe was purchased by them in 2016 for approximately $12 million. Momoe is a Bengaluru-based startup that specializes in mobile payment systems.

Funding

They have received around $139 million in investment from various sources. The company now becomes a ‘Unicorn,’ a term used to describe a corporation whose valuation exceeds $1 billion. ShopClues is also anticipating an Initial Public Offering (IPO) shortly. The top investors are

• GIC

• Helion Venture Partners

• InnoVen Capital

• LionBird

• Nexus Venture Partners

• Tiger Global Management

Shopclues Products

They have more than 2.8 crore products from usual products in Electronics, Fashion, Home & Kitchen, Mobiles, Appliances, and Sports to unusual products like cow dung cakes, Knife Sharpeners, etc. 

It has revolutionized conceptual Online shopping in India with initiatives such as Ghar Wapsi Sale, Bigger than the Biggest Thank You Sale, #EkZeroKum Sale, etc. 

It is also the leader in unstructured categories like Daily Utilities, Garden Needs, Hardware, Kitchen Storage, and others.

Unbelievable Prices for Unbelievable Shopping

Every day, ShopClues Bazaar satisfies millions of bargain hunters with Paisa-Vasool Shopping Experiences starting at Re.1. They are the first to present the concept of ‘Sab Kuch Wholesale Ke Rate Par‘ on an internet platform with shopping options for both wholesale and retail buyers.

Gives you the experience of the neighborhood’s local bazaar shop

Shop Clues Bazaar’s weekly properties – Sunday Flea Market, Refreshing Monday Sale, Triple Value Friday Sale, and Wednesday Brand Bazaar – provide the experience of India’s Flea Markets online. 

Another property that captures the essence of regional Indian shopping is known as NRH (National Regional Heritage), and it offers a glimpse into India’s Cultural Gullies at extremely inexpensive costs. These online markets feature products with such a diverse selection and affordable prices that they outperform India’s traditional neighborhood markets. The strategy works exceptionally well with the middle-class population in tier 2 and 3 cities.

A Small and Medium-Sized Business Online Selling Platform

ShopClues Bazaar, which operates as a marketplace, has received strong support from a growing community of recognized merchants in India. Unlike other online buying platforms, ShopClues Bazaar has the most merchants, with over 3.5 lakhs. ShopClues Bazaar is making history by empowering local and regional merchants, especially from Tier 2 and 3 cities, and transforming them into national enterprises.

ShopClues Bazaar Surety

The ShopClues Bazaar Surety Program was created to provide its consumers with a hassle-free buying experience. This premium service is in addition to the ShopClues Bazaar Buyer Protection program, which assures a thorough 5-point quality inspection of the products to provide Customers with a smooth buying experience. 

To make it more user-friendly, the platform distinguishes product ratings as ‘Best Buy,’ ‘Great Buy,’ ‘Value Buy,’ or ‘Brand Authorized.’ This enables the customer to make the best buying selection possible while shopping on the site.

ShopClues Bazaar VIP Club

You can get rewards every time you shop. On every order, you can get a 5% cashback by joining the ShopClues VIP club. With free membership, no hidden costs & no registration procedures, you can get exclusive benefits on Grofers, Lenskart, Food Panda & Hi care pest control Services.

Cluesbucks

CluesBucks are points credited to your ShopClues Bazaar Account and are subject to the terms and restrictions. CluesBucks are equal to Re. 1. You can use these loyalty points on ShopClues Bazaar or any other website/Application owned and operated by Clues Network Private Limited, its holding, affiliate(s), and subsidiary (ies) Companies (hence generally referred to as “Platform”).

Options for Payment

As part of the Buyer Protection Policy, Bazaar.ShopClues.com offers you simple and safe payment alternatives. SSL is used to secure all of their payment channels (Secure Socket Layer). They accept a variety of payment methods, including credit cards, debit cards, ATM cards, net banking, and cash on delivery (COD). You can even pay using CluesBucks in addition to these methods. They presently do not take international credit cards.

Competitors – ShopClues 

Snapdeal, Flipkart, Ajio, Yepme, Amazon, Myntra, Naaptol, FashionAndYou, Koovs, and LimeRoad are the leading competitors of them.

Conclusion

It is India’s Real Bazaar, bringing the authenticity of local marketplaces across the country to a pocket-friendly online platform. ShopClues was founded in 2011 as a completely managed marketplace that allows consumers and sellers to engage in a structured manner. ShopClues has also created Indian-themed Bazaars such as Super Saver Bazaar, Sunday Flea Market, and IndiMarket, which offer amazing deals with unique products and are India’s favourite online Bazaar.

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Frequently Asked Questions ( FAQ )