Squarespace – Everything You Need to Know

Squarespace is a website builder. They have various plans to choose the best you want according to your needs they build your websites with SaaS-based hosting platforms. The headquarters is located in New York, USA.

Founder of Squarespace

Anthony Casalena is the founder of Squarespace. He is also the CEO of the firm. The General Counsel is Courtenay O’Connor, Chief Creative Officer is David Lee, Paul Gubbay is the Chief Product Officer and there are much more key executives who work there.

Journey of Squarespace

Squarespace was founded in the year 2004. It was developed for personal use later he shared it with his friends and close circle. It is an Internet-based industry where that provides website building and hosting.  

In 2007 Casalena graduated college, and the business was making amounts. Their profit grew eventually from 1 million US Dollars to 100 million US Dollars in a span of five years.

Squarespace won Emmy Award in 2017 for Outstanding Commercial.

Growth

Squarespace has over three million subscribers, and this is more than enough to show how well they are prominent and useful to the customers. With the company website, the customers can use the templates, widgets, elements, images and texts to build their website. There are also some custom templates that the customers can buy and use to build their website.

Values

At Squarespace, they work with certain values. And they are,

Empathy is like customers and developing the website as they build for them.

Designing for the look and not for the luxury.

Building the ideal website with its templates and elements.

They act fast and learn fast to reach success.

They take immense care of creativity and direct the people according to that.

Simplifying the model and website for easy usage is the main goal.

Services

Squarespace provides services like

• Website templates
• Online stores
• Domains
• Logo maker
• Email marketing
• Social media tools
• Pricing
• Extensions
• Scheduling and much more.

How does Squarespace work?

Website Template

You can build your website with Squarespace and for that, you have to choose the template which you are going to use for your website. If not sure what to choose for your brand, it’s good to check with other companies on how they have developed. Make a clear understanding of how your website is going to look. Like how the images should be, what kind of text font you are going to use, the background colour, text size everything matters. So, picturise or gather in detail of everything.

All the website templates have their own colour, text and styles, it’s up to you to keep that and work or it can be customised according to your choice. Look at some of their templates, explore them and use them for your website.

 You can select the domain or area of interest your brand is about and click on the next button. And then select your top goals like building a community, selling products, selling online courses, selling services and much more. Click on either one or more checkboxes that are relevant to your brand and company and click on the next button.

And then select the detail like collecting, formalizing, or growing an existing business either of your choice and click on the finish button. Then the page will land on some suggested templates, you can filter them according to the type and topic. You can click on the heart symbol for your favourites.

Custom domain name

You can name your domain name by yourself. And that’s not the, you can also give the top-level domain such as URLs that come at last like .com, .net and so on. Choose carefully your domain name as it signifies your brand and company.

Add content

Now that you have designed your website and created a domain name, now it’s time to write about it. Tell about your company, the founder, the person who sows the seed for the brand and everything. You can add images of your company and employees as well.

To make it more authenticated you can even hire a blogger to write about your company details, work process, what you offer and what are you specialised for. You can adjust all these with the drag and drop options and Squarespace makes you easily design your website.

Spread the word

It’s now in your hands to promote your website. Yes, copy and paste your domain and send the links to your social media channels respectively.

Also, run email campaigns to promote your website, this method actually works. Because you will be entering your customer’s email without being invited so make use of the opportunity, use it wisely and witty to promote and attract the customers.

Update your website

This step is crucial and many will stop doing this. Anything be it a relationship, plant or being needs constant nourishment to grow. And that’s the same with the website. You have to constantly update your website and add new content weekly thrice or twice. This keeps the cycle between you and the customer in a smooth way. Update content according to the daily trends and news.

Squarespace’s Social Media Platforms

You can follow the website builders on Instagram, YouTube, LinkedIn, Facebook and Twitter for their updates and activities.

Career at Squarespace

You can opt to work with this firm in locations like New York, Portland, Los Angeles, Dublin and Chicago. Due to the pandemic now many are working Remote as well. Get to know the job opportunities in Squarespace.

Recognitions

The company has received numerous recognitions as follows.

Wrap Up

And to wrap it up, Squarespace is the best website builder and hosting platform which has helped many users to build their websites. They have varied options which create stylish and user-friendly websites for their business.

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