Stackline E-commerce – Everything you need to know

Stackline is a retail analytics platform. With the help of retail analytics, retailers can make smarter decisions about their business. Retail analytics include sales channels, identifying trends and insights, and making strategic decisions to optimize sales and marketing measures.

Stackline will help you to do Customer behavior analysis, Sales forecasting, Inventory management, Marketing optimization, and Fraud detection. With the help of Stackline, any retailer can reach maximum success by using real-time data integration, predictive analytics, and powerful visual analytics tools. Stackline helps you to take data-driven decisions.

Some interesting case studies on Stackline

Story of Waterpik:

Waterpik is a leading brand in health care and oral care. They are well-known for water flossers and replaceable shower heads. To stay in the competitive market they continuously innovate their products and embrace e-commerce platforms. so they collaborate with stackline to get insights and data about the market. As a result, they gained organic traffic, increased amazon sales, and paid traffic.

To increase the organic results they concentrate on the keywords people largely searched, Which rapidly rise their organic traffic. And they optimize their product listings to increase their visibility on the platform, It results in a 22% growth in Amazon sales and a 5% growth in paid traffic. Waterpik’s partnership with Stackline has been a hit. The business has been able to grow its market share and stay ahead of the competition.

Results

Inspired Pet Nutrition (IPN)

Inspired Pet Nutrition (IPN) is the UK-based manufacturer of the favored Harringtons and Wagg brands. They focus on producing the highest-grade pet foods by using responsibly sourced, all-natural ingredients. In 2020 pet adoption rate hit a high. So the attention to American cats and dogs was decreased. It affects their business and they look for better advertising strategies.

So they partnered with Stackline, By leaning on Stackline’s Ad Manager, Inspired Pet Foods designed a scalable advertising structure that better aligned with their development goals, effectively converting their brand into a high-performance advertising machine. Using Ad Manager’s machine-learning algorithm, IPN automated all their campaigns, creating implementation optimizations and budget pacing a hands-free process. As a result, their revenue grew 97%.

Read: Ecommerce challenges in 2023 and the best ways to overcome it

Results

Read Stackline case studies to know more about it.

Tools atlas provides

Atlas- Market Intelligence

Atlas helps companies to optimize their amazon campaigns. By providing real-time data and insights. The tool has features to do keyword performance analysis, Advertising Analytics, Sales Analytics, and Competitor Tracking. Let’s see briefly:
Atlas helps businesses understand which keywords rank well for their products. With this information, businesses can improve their search visibility and product listing.

Another feature of Atlas is Advertising Analytics, You can get a precise report on click-through rates, conversion rates, and return on ad spend.

With the help of this information, You can improve your ad campaigns and easily analyze your ad performance.
To identify the trends and optimize your pricing strategy, you can use Sales Analytics. It will help you with precise data on sales performance, including revenue, units sold, and other key metrics.
Most importantly to make better marketing strategies You can use atlas for competitor analysis, You can get reports on pricing, product assortment, and advertising campaigns.

Using an atlas is very easy. All you have to do is connect your amazon account to atlas. After connecting it will start to collect all the information on performance analysis, Advertising Analytics, Sales Analytics, and Competitor Tracking. All reports will display in a user-friendly dashboard manner.

Discovery Tool

The Discovery tool is used to do Product Trend Analysis, Market Intelligence, Category Analysis, and Keyword Analysis. The main purpose of using the discovery tool is to identify the latest product opportunities and stay forward of the competition on the Amazon marketplace.

By doing Trend Analysis, You can get the report on the number of units sold, the average price, and the number of reviews. Which will give you a clear idea about Amazon trends.
To get a view of the market landscape, Including key competitors, market size, and growth potential You can do a Market Intelligence analysis. For product categories on Amazon, including top-selling products, market share, and pricing trends You can use Category Analysis.
Use Keyword Analyser to get insights into the most commonly used keywords on Amazon, allowing businesses to optimize their product listings for better search visibility.

Trends Tool

You can use the Trends Tool to analyze Historical Product Trends, Category Trends, Keyword Trends, and Geographic Trends. By doing Analyse Historical Products Trends, businesses can recognize patterns and trends over time. The Category Trends are Used by businesses to identify emerging trends and adjust their product strategies. By analyzing keyword trends Businesses can Identify high-ranking keywords. Some products sell better in specific regions, To analyze that you can use Geographic Trends.

How to use Stackline Step-by-Step Guide:

• Step 1: Sign in to the website. (https://www.stackline.com/) use this link and sign in with your Google account.
• Step 2: Connect your data sources with Stackline. For example, you can connect your amazon or Walmart account to Stackline. Once you connect your account to Stackline, It starts to analyze the website and start to produce reports.
• Step 3: Examine the dashboard, It will show various metrics like sales, revenue, and inventory levels. And the dashboard is Highly customizable. You can customize your website as per your business requirements.
• Step 4: After all these, You can start analyzing the reports and find areas you have to improve.
• Step 5: You can manage your inventory by using Stackline. It will automate the inventory process. and notify you when the product level becomes low or high. By this, you can avoid overstocking.
• Step 6: Stackline has options for collaborating with your teammates. You can share the dashboard with your team members.
• Step 7: If you got stuck anywhere, They provide customer support by email, chat, and Phone. You can easily contact them and solve your problems.

Conclusion:

Stackline is an effective platform. They provide a range of services to help retail and e-commerce businesses enhance their sales performance and optimize their processes. It offers a wide range of Tools to get real-time data like consumer behavior, identify growth opportunities and various sales strategies.

Whether you running a small business or a big enterprise, Stackline will help you to unlock your sales possibility. With real-time data, you can optimize your business strategies. And increase your sales. It offers a wide range of tools for market intelligence, inventory management, and more. Give it a try today!