Swiggy – Everything You Need To Know

You’d want to dine at your favourite restaurant. You still have the same arduous work ahead of you, from preparing to arrive at the restaurant through modern-day traffic to waiting for your table. You make the unexpected decision to cancel your dining reservations and eat at home instead. You can order food online, but you must still pick it up from the restaurant. As a result, after a long day at work, dining at home appears to be a superior option.

But there is an app that will always come to your rescue! The company wants to make certain that no portion of your meal is missing. The brand that comes to your rescue when hunger tests your resolve.

The brand wants to make sure you don’t miss any of your special occasions. With a single tap, the brand allows you to keep track of everything. The company cares for its staff as well as its consumers. They realize the significance of a name.

Swiggy, you guessed correctly! 

Swiggy’s mission is to offer happiness as well as surprise taste sensations. This is the foundation of the Swiggy business concept. So, what exactly is Swiggy?

About Swiggy

Swiggy is primarily a food delivery platform, with services available via Android and iOS smartphones as well as the website. It collaborates with a vast range of eateries and provides simple access to a variety of food items from various cultures. Furthermore, it welcomes feedback and ratings from clients to assist others in making sensible restaurant and cuisine selection decisions.

When a delivery is completed, the consumer is entitled to provide feedback and rate the meal and delivery services. These data are used by the company to improve its services.

Tagline of Swiggy

” When you are Hungry, Think of us“.

Swiggy’s Journey

Two bright minds, full of ambition; Sriharsha Majety and Nandan Reddy came together.

Along came Rahul Jaimini, their missing puzzle piece, and then were three.

From the concept of serving ice cream, the idea switched to delivering happiness in the form of food.

2014	With just 35 orders in the first month, they grew and grew some more…
2015	Received its first funding of 2 million!
2017	Saw the introduction of Cloud Kitchen and Swiggy Pop, The Bowl Company ( TBC ), and Homely.
2018	Kaboom! They took the market by storm with Swiggy Super and Supr Daily.
2019	Expansion of the Mansion from 100 cities at the start of 2019, they had spread across 500 cities in just one year!
2020	The launch of their big 3 successes: 1. Swiggy Instamart 2. Swiggy Genie 3. Health Hub
2021	The evolution of its super offers. And the year they found THE ONE – their own loyalty program!

Founders       Sriharsha Majety

                      Rahul Bothra

                      Rahul Jaimini

Key people    Sriharsha Majety ( CEO )

                      Rahul Bothra  ( CFO )

                      Dale Vaz ( CTO )

Revenue       $276.45 million ( Rs 2,547 crore in FY 2021 )

Swiggy’s Business Model

Key Partners

• Restaurants and shops

• Groceries

• Delivery Providers

Key Activities

• Partnerships with eateries and retail shops

• Hiring delivery providers and suppliers

• Managing delivery and payment process

Key Resources

• Local Restaurants and shops

• Delivery providers

• Technology

Value Propositions

• Food delivery with no-restriction order policy

• Efficient online payment system

• No minimum order requirement

• Different Payment methods

Customer Relationships

• 24/7 active customer support

• Customer support chat

• Social Media pages

Channels

• Mobile app

• Websites

• Digital Marketing

Customer segments

• People who do not wish to go out to restaurants🏨

• People who want to order food online and want to get it delivered

• People who want to buy and get other products delivered from nearby shops and stores

Cost Structure

• Payroll expenses for its employees and delivery partners.

• Costs of application and website development

• Running costs and maintenance charges

• Administrative, advertising, and marketing costs

Swiggy Offerings

Swiggy Money Vouchers

• Swiggy Money Wallet top-ups with unlimited expiry

• Usable in all restaurants across its app.

• Usable on all their businesses like Food, Instamart, etc.

Discount Vouchers

• Redeemable only once.

• Recommended for one-time food/grocery-related incentives.

• Customize coupon features as per your need.

PAYTM first order offer

You will get a cashback of 20% on your first order

Cashback up to Rs. 75. will be deposited in the Paytm wallet

MobiKwik’s first-order offer

You will get a cashback of 25% on 1st and 3rd order

Cashback up to Rs. 50. will be deposited in the Mobikwik wallet

Freecharge first order offer

You will get a cashback of 25% on 1st and 2nd order

Cashback up to Rs. 75. will be deposited in the Freecharge wallet

MASTERCARD offer

You can get 20% cashback on 1st and 3rd order only with your MasterCard debit/ credit cards issued in India

Maximum cashback per user is Rs.75/- per transaction

Offer applicable on App only

Kotak Visa Signature Credit Card

You can 10x reward points on payments using the Kotak card

Offer valid on card payments only.

Swiggy’s Treat

Pizza Treats to Brighten your day🍕

Explore the Authentic Chinese Cuisine

Treat yourself to Delish Biryanis!

Sinfully Sweet Indulgences

Enjoy lightning-fast delivery of your favorite food!

Deal of the day get 60% OFF on the most popular brands

Enjoy Treats from the top-rated restaurants on your block!

Funding

They have raised USD 155.5 million in financing through six rounds of finance. The investors are;

• SAIF Partners

• Harmony Partners

• Norwest Venture Partners

• Naspers

• Bessemer Venture Partners

• Accel Partners

Acquisitions

In December 2017, they purchased gourmet food startup ‘48East.’ Its acquisition of 48East has allowed it to expand its service offerings while also adding new capabilities. The transaction was completed for an unknown sum.

How Swiggy Makes Money?

Here are some of the most important revenue sources for the organization right now:

Delivery Charges

Its principal source of revenue is its consumers. It charges a low delivery fee that begins at Rs. 20 and grows based on the total amount of the order. They often raise their prices when demand is high or when weather conditions are unusual.

Commissions

It derives a significant portion of its revenue through commissions. Such commissions are collected from restaurants to generate sales leads and deliver food using its fleet. Restaurants must pay a 15% to 25% commission on all orders placed through their website.

Advertising

Banner Promotions 

It encourages eateries to advertise their brands through display ads on its app. This allows all Swiggy-partnered restaurants from various countries to earn significant visibility in exchange for the money they make.

Priority restaurant listing 

It offers priority restaurant listing, which includes chosen eateries at premium pricing. If a restaurant wants to be displayed ahead of its competitors, it must spend more.

Affiliate Income

It also generates money through partnerships with financial institutions🏦 such as Citibank, HSBC, and ICICI Bank. This affiliate project assists clients in receiving outstanding discounts for various offer values when using credit and debit cards from numerous banking and financial organizations. 

Furthermore, it helps banks and financial organizations increase their sales while also helping them gain, making it a win scenario for everyone.

Swiggy Access

Swiggy Access is a brand-new and innovative program established by them. This is an entirely new concept based on the cloud kitchen concept. It provides ready-to-use kitchen spaces, complete with the basic setup and amenities, for its restaurant partners to use and expand in neighborhoods where they have not before operated.

Swiggy Access brings food closer to its customers by assisting restaurants in establishing kitchens in newer places, hence increasing the delivery time of their food orders.

Swiggy Super Daily

1. Subscription-based essentials delivery every morning

2. Present in Delhi-NCR, Bengaluru, Hyderabad, Mumbai, Chennai, and Pune

3. Competitors: BB Daily, JioMart

Swiggy Genie

1. Pick-up and drop service for documents, food, etc.

2. Present in 65 cities

3. Competitor: Dunzo

Instamart

1. Hyperlocal grocery delivery service

2. Typically delivers in an hour

3. Present in Bengaluru and Gurugram

4. Competitors: Dunzo, Amazon Fresh

Swiggy Partnerships

1. They have partnered with the fastest-growing fast-food restaurants, Burger King🍔, Goli Vada Pav, and Cafe Coffee Day ☕to provide delivery services.

2. It has also collaborated with Google Local Guide to encourage customer evaluations and with Sodexo to enable clients to pay using metal cards.

3. It collaborated with Indifi Technologies to promote a restaurant financing scheme.

4. Swiggy, in collaboration with ICICI Bank, introduced its payment wallet, ‘Swiggy Money.’ Customers who do not have an ICICI bank account can also take advantage of these services.

Swiggy’s Campaign

They launched a new promotion strategy and experimented with a fresh meal pairing. The slogan of the campaign is ‘Ghar ka Khana, Saath Mein Thoda Swiggy‘! The company came up with this concept after noting that Indian customers like to enhance their home-cooked meals with some Swiggy-ordered foods.

It enhances the client’s eating experience by allowing customers to supplement their chosen meal with the food they enjoy ordering from outside sources. The startup promoted the campaign using television commercials📺 and internet media, attempting to connect emotionally with its clients.

#WhatTheFalooda

They developed a video campaign focusing on customer service representatives and the nasty language they see when dealing with disgruntled consumers. The campaign intends to educate customers about the use of abusive language when communicating with customer service representatives via chats, phone calls, and social media.

#WhatsInAName- Advertising campaign

It started this ad campaign to encourage its customer base to connect with its delivery partners while also emphasizing the dignity of labor and how they bring happiness to our homes.

Swiggy’s Voice Of Hunger🎤

Their “Voice of Hunger” challenge is still remembered for its creative premise, in which it challenged customers to generate soundwaves in the shape of food products, which they had to send directly to the brand’s Instagram account. 

The company pledged to provide users who completed the 5-day challenge with a year’s worth of food coupons. The “Voice of Hunger” campaign, which garnered over 10,000 entries in a single day, is easily one of the best-received efforts to date.

Swiggy’s Competitors

Swiggy competes with other meal ordering and delivery services like as;

• FreshMenu

• Grovers

• Licious

• Foodpanda India

• Zomato

• Uber Eats

Final Takeaway

Startups come and go in today’s digital age, but Swiggy has earned its spot by working hard and revolutionizing the meal delivery market.

Swiggy, with its different variety of services, inventive branding, one-of-a-kind marketing strategies, and customer-focused intelligence, is another business that’s then to stay.

Swiggy has formerly acquired a place in everyone’s hearts💕, as the saying goes,” as long as you please your customers, you control their hearts.”

Swiggying is fun.

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