Overview
| YouTube Shorts, which are 60-second videos on the platform, are now available on television sets. YouTube’s Chief Product Officer, Neal Mohan, announced in a blog post that the firm will now allow viewers to access Shorts on the TV screen, which is the platform’s fastest-growing surface. Here’s a basic rundown of how YouTube created this and which TVs will support it. |
YouTube Shorts on TV: When will it be available, and which TVs will support it?
According to YouTube, the experience will be available in the coming weeks for TV models (2019 and later). It is safe to expect that this update will cover the majority of the major smart TV brands. In the following weeks, YouTube will also offer this to newer game consoles. If you have a smart TV, you will most likely need to upgrade the YouTube app to see Shorts shortly.
What will YouTube Shorts on TV look like?
According to YouTube, the design that is being rolled out is a modified version of a prototype that was evaluated after numerous rounds of testing. The design will include all of the components that users have come to expect from Shorts and YouTube. This includes the ability to leave comments, like and subscribe to videos, and find related videos. It intends to introduce new features in future editions.
According to YouTube’s study, viewers preferred the “maximal” prototype, which had more obvious capabilities. According to the blog, the prototype comprehended “connected tags to comments and a color-sampled blurring background.”
The news article goes further to explain how YouTube’s user experience design leads guaranteed that short videos could be viewed on TVs. While Shorts is more naturally adapted to the mobile platform due to the vertical videos and the ability for users to rapidly scroll down to the next film, converting it to a TV screen was more difficult. YouTube stated that they needed to ensure that the Shorts viewing experience on TV felt compatible with what consumers see on mobile.
YouTube first built three prototype solutions and solicited input from a small group of participants.
One option would be to display Shorts in the standard YouTube video player. The second option would display it customized to fill the empty areas on either side of the video. The third option, called “Jukebox,” displayed numerous Shorts on the screen at the same time. The second choice was preferred by the majority of users.
“Rather than having the stream autoplay, viewers wanted to manage their viewing experience and decided to utilize the remote to browse to the next Short,” YouTube discovered. “In general, we consider that level of remote participation to be tiring, but the brief video is exceptional in this situation.” According to data, viewers want to have control over their watching experience”— just like with Shorts on mobile — and even expect it,” the article goes.
Based on the findings of this preliminary investigation, YouTube developed two prototypes of a customized Shorts video player. Ultimately, research participants preferred the prototype with more obvious capabilities, and this is the one that is being rolled out to all users.
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