When you think about why many startups jump to TV Ads, you also have to focus on the main data why they prefer TV Ads, for what reasons they opt for TV Ads, and how many startups and leading ecommerce companies have been focusing on Television Ads and who are all not Focusing on the Ads.
What are Television Ads?
Television is the entertainment source for all age groups with all the entertainment to useful information. Television has become the main attention in a home when it comes to weekend entertainment. Till now you all opt for the television for all the news information. Each one of you will have your own favorite channels but when you keep an eye on them even during break time that the channels, you can observe the advertisement and the sponsors who pay and telecast the shows and the events. There are many kinds of digital marketing and one easy way to reach a wider number of audiences is through Television Ads therefore many startups jump to TV Ads.
The marketing strategy that is used here is Visual Commerce, which is advertising through visual content for better reach. As the statistical data, it is then 76% of people remember the visual content rather than the written one.TV Ads are the most expensive form of advertising.
However, many startups jump to tv ads can be a bad idea. They might not want to invest in a new form of marketing before they know that it will work for them.
Why do many startups jump to tv ads?
Some startups spend too much on TV ads and end up running out of money. But it is not the only way for startups to advertise their product or service. The other option is through online ads, which are much cheaper and you can target your audience more efficiently.
In recent years, there has been a shift in advertising from traditional print and digital ads to television ads. This is because TV Ads are more effective on people than other forms of advertising. This can be seen by the fact that many startups jump to TV Ads, especially from November 2022 onwards.
Especially when we speak about D2C brands they can be characterized by their viewing and advertising. TV ads are often seen as the most traditional form of advertising for a brand.
Many startups jump to tv ads that are broadcasted on nationwide channels and can be seen by a mass amount of people in one day. The viewers see the same ad over and over again during prime time hours such as 7:00 PM EST on Monday through Thursday. TV ads are suitable for brands that want to reach a large audience as opposed to specific demographics.
Startup brands like Plum, Purplle, Dunzo, Nykaa, Blinkit, and BookMyShow are the few brands that initially preferred Television Ads and then they all stopped advertising through a television at a certain point in time.
Brands that opt for Television Ads:
- Amazon – active visual forms throughout the year 2022.
- Flipkart – active visual forms throughout the year 2022.
- Reliance – active visual forms throughout the year 2022.
- Meesho – active visual forms throughout the year 2022.
- Mamaearth – active visual forms throughout the year 2022.
- BookMyShow – advertised in November 2022
- Plum – advertised in November 2022.
- Nykaa, Blinkit, Snapdeal – till june 2022.
- Zepto – only in February and March of 2022.
- Dunzo – didn’t advertise at all for the whole year 2022.
Even though all the startup who is ready to spend money on marketing chooses TV Ads, in the early days the D2C brands are moving away from it for various reasons and they all started to focus on Geo-Targeting. Few brand plan to advertise in the selective seasons in India, as you people are more awaiters for the festive sales.
Startups also prefer influencer marketing, youtube short videos, social media marketing and OTT have copied the exact TV advertising to some extent. So opting for them will also give them greater benefits.
The final takeaway would be, If your target audiences are in different age groups and you can also spend enormous money on marketing then you can prefer the television Ads and if you can’t afford it, still then you have many more marketing options to establish your brand to your target audiences that’s why many startups jump to tv ads and few are not preferring Ads and few choose to opt for the only seasons.