In this article let us explore how Priyanka launched this hair care brand and much more in detail of the same.
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Who is Priyanka Chopra?
Priyanka Chopra Jonas is a popular Indian actress, model, and singer. She is the winner of Miss World 2000. She gained a huge name and fame after winning the pageant.
She chose her career in the entertainment industry as an actress. She managed to do very good movies with the best actors of the time. She focused on underprivileged people and became a voice for them for years. Being in a medical family, she introduced Priyanka Chopra Foundation for Health and Education to help children who are in need of health and education.
She also introduced a production house under the name Purple Pebble Pictures in Mumbai in 2015. She was working with UNICEF for over a decade and it led her to become the UN goodwill ambassador. Her contribution to society was seen by the Government of India and she was honoured with one of India’s highest civilian honours that is Padma Sri in 2016.
Priyanka became sensational and was the talk of the town when she started dating Nick Jonas. And the couple got married in 2017. After that, she actively appeared in his music albums and on Netflix series.
Now she is one of the biggest stars globally, a successful entrepreneur and businesswoman. In 2021 she introduced Anomaly, a hair care brand. It became a huge hit and was welcomed by more. Let us look at the brand in detail below.
What is Anomaly?
Anomaly is a haircare brand that gives gender-neutral and cruelty-free products. They give the best hair care products, post its launch in the USA to them and after that, they started focusing on other countries as well.
The hair care brand gained worldwide fame and got more sales which in turn gave in more revenue. The celebrity brand coming and fading was the new normal but Priyanka’s haircare brand broke this cycle and has a positive response.
This year the brand beats other celebrity brands and became the second wealthiest beauty brand.
Mission of Anomaly
The main of introducing this haircare brand is to provide quality haircare without compromising any. Priyanka Chopra insists on giving democratization of beauty. That is they focus on giving quality products inside the package and spend less on the packaging.
The main reason for choosing simple packaging is because there are more plastic litter on the beach. And 8 million plastic waste goes every year into oceans. Approximately it takes 400 years for plastic to break down. We don’t need to add to already existing tons of waste. So that’s why the brand takes over the packaging seriously and looks for sustainability. The bottles are made from plastic trash. They are on a mission to end the ways of plastic usage.
Journey of Anomaly
The actress says that she had seen her hair being good, bad, messy and difficult. She had a most difficult time with her hair and as an actress, she always have to do some hairdo and styles. All left her hair even worse.
She felt awestruck by how other actress managed their hair, healthily doing flips and turns. She tried all the ways to make her look good, without any strands of her hair falling while doing flip and turning scenes. She also wanted her hair to be strong and make her look good overall.
As a solution and answer to all hair problems, she launched Anomaly in 2021. The brand is overlooked for its speciality that it addresses hair problems. It was created with lots of research, a one hundred per cent vegan product that gives solutions to most of our hair problems.
What are the products offered by Anomaly?
They have a wide range of products covering the entire hair care ritual. Starting from shampoo, deep conditioning masks, dry shampoo, and conditioner they have all.
They have products for all kinds of hair types. Let us look at it in detail.
Gentle Shampoo – Perfect for daily use.
Clarifying Shampoo – Perfect for washing your oiled hair.
Hydrating Shampoo – Perfect for dry and rough hair.
Leave–in Conditioner – Perfect for winter days.
Smoothing Conditioner – Perfect to nourish the hair.
Benefits of Anomaly Haircare Products
They are cruelty-free.
They are eco-friendly.
The haircare products are SLS and paraben.
Silicon-free hair care product.
It really nourishes and repairs your hair.
Fixes the hair damage.
Aromatic products and your hair smell amazing.
Anomaly in India
Priyanka Chopra’s haircare brand is all over the country. And it finally made its turn towards its home country, India. Meaning Priyanka is from India.
Priyanka partnered with one of the popular beauty brands in India, Nykaa. The brand focuses on Indian roots and is made with many of the ingredients that go back to India like aloe vera, argan oil, bamboo, castor oil, coconut oil, rosemary, eucalyptus, moringa and much more things.
Priyanka Chopra’s Anomaly revolutionises the haircare industry with its inclusive products. They look for packaging and use ingredients that are vegan, sulphate free and silicone free with natural ingredients. They help you repair your damaged hair and nourish, repair and smoothen the hair and give you the best results.
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Who is Priyanka Chopra?
She is an Indian actress, businesswoman and a successful entrepreneur. She is the winner of Miss World 2000.
Tell about Anomaly Haircare.
It is a haircare band which focuses on giving you healthy haircare products that enrich your hair. They produce cruelty-free and silicone-free products.
What are the products available in Anomaly?
Clarifying shampoo Hydrating shampoo Gentle shampoo Dry shampoo Deep conditioning treatment mask Smoothing conditioner Shine conditioner and Volume conditioner.