Content marketing is one of the ways marketing to attract customers, for your business. Content marketing isn’t a new concept or term, it has been in use for many years, throughout history. It has evolved into many types, branches seek to publicize their brand and let the customer buy them. This blog covers all details about content marketing starting from its definition, types, usage, benefits and much more.
What is Content Marketing?
Content marketing focuses on planning, creating, writing, editing, proofreading, sharing and publishing for marketing. The content can be in four forms, they can be in written form, audio form, video form and image form. All these are published either in physical or digital format.
Types of Content Marketing
In order to know more about content marketing, it is vital that you know about its types. The following are its types:
1. Online Content Marketing
Anything that you publish online for marketing purposes is called online content marketing. Website pages, which contain the details about a brand, its uses, features, benefits, disadvantages and much more. The search engine result page (SERP) shows the highest-ranking website at the top. And the following ranked websites are below.
Online content marketing can also be called digital marketing where companies use content to promote their market and sales.
2. Blogging
Blogs help in answering the queries which will solve your marketing and business problems. The blog usually written by the content writers, will make sure that the content they are writing meets the needs of the customer, answer the questions and gives a solution.
Blogging is an effective method as they meet the SEO and rank organically on the search engine result page. It is a cost-effective method to increase your traffic. While writing for a blog keep in mind that the content meets the SEO standards, structure of the content and produces relevant content.
3. Video
Video content is more liked by users according to a recent study around 54%. We can create a lot of videos which focus on the brand. This will have varied reach with the users.
4. Infographics
Infographics grab more attention than the content in written form. It can be fun, compelling, colourful and informative. The message can be easily stated in this method. And you can use them on social channels like Instagram and Facebook.
5. Case Studies
If the customer needs to more about the business, then case studies can be effective. This will help the new customer on how was the journey and experience other real people. The case study isn’t specifically meant to be in written form. It can also be in video format.
6. eBook
The eBook gives vast information about your company and business. This approach will be a beneficial method of content writing as you are giving in-depth detail to your customer.
7. User-generated content
This type of content writing has content and marketing done by the user itself. It gains the trust and loyalty of the customer in a way it leads to higher reach and revenue growth.
8. Checklist
This will be problem-solving and can be implemented on your social media channels. You can create this checklist on your website and advertisements so that you can understand better the specification of the customer.
9. Memes
One of the trending ways of content marketing is memes. They are a set of an image which is curated according to cultural, regional and language preferences. They are most effective as they reach the masses and can be understood clearly by the customers. Because the context of the meme relates to the customer more easily. The memes are the most shared content, which will increase traffic in the marketing.
10. Testimonials
This type of content marketing helps in promoting their brand with famous celebrities. The reviews from famous people and celebrities will gain trust and the customer are more likely to buy and try the product.
11. Customer Reviews
Customer review is like user-generated content. Unlike testimonials, the customer review will be from common people. But it has its own benefits and reaches. Both testimonials and customer reviews can’t stand on their own. Business and content marketing both are equally important.
12. Whitepapers
This is very useful to customers who do research before purchasing. Whitepapers aren’t like eBooks. As you are intending to give more information, make sure they are visually pleasing with good font, style and format. Most importantly the content should be engaging and the user must read till last.
13. How-to-do
Give an explanation about the product details and usage on social media platforms. This is a highly beneficial way of content marketing. This type of content marketing will mostly be viewed, as it will attract more visitors and audiences.
14. Influencers
With more people on social media, there are a lot of influences blooming in. they take up a stream, give reviews and suggestions and promote a product or brand. With huge followers, they are easily noticed. And the followers trust the influencers more than a celebrity promoting a product. Thus, it is one of the best content marketing ways to reach the masses.
15. YouTube
YouTube has great viewers and it is increasing rapidly over the years. And it is a great platform for content marketing. With millions of people using this platform, marketers can reach customers directly to promote their business.
16. Podcast
The podcast is a recently trending content marketing type which has reached over 60 million people. Spotify and Apple podcasts are the most used platform for listening to podcasts. Podcasts allow for a lot of creativity because they can be about anything. You also decide on other aspects of the podcast, such as the episodes, who is on the podcast, where the podcast is marketed, as well as how long the episodes are.
17. Tools
Give some tools like freebies on your website. This will attract the customer to visit your page and look at your brands. Almost all of them like to get things for free. So, use this way, to promote your content and market them to the customers.
18. Quizzes
A quiz is more of an evaluation and it can provide you with information about your customers’ preferences and needs. Meanwhile, it can assist each user in determining which of your products or services is most likely to appeal to them.
Benefits of Content Marketing
Implementing content marketing types can be beneficial in one way or another. The following are the benefits. Content marketing will:
- Expand reach
- Create brand awareness
- Give attention
- Drive more traffic
- Builds trust
- Deepens the customer relationship
- Creates more shares on social media platforms
- Increase purchases
- Increase revenue growth
Strategies for Developing Content Marketing
1. Decide on the content
Decide on the content you are going to put into a lot of research, effort and time. Because all these will help to promote your business. So, always build a plan and stick to it.
2. Choose a format
After planning and execution, you will know which format works better and reach more. If a particular format works the best, create more formats on the same concept and boost your business.
3. Know your strengths
No one going to like the same way of promoting and marketing their brands and neither do the customers. Having a different approach and giving different content will work one time. But know your strengths also.
4. Get down to reach your audience
If you are inclined to post a blog to promote the business, then you have to publish it on the website. If you are inclined to give a reel on how to use your product, then you have posted it on Instagram. If you have to promote a product with a celebrity and you have a video then you have to publish it on YouTube. The thing I’m trying to say is, to reach your audience and promote your business where they spend most.
5. Fill in the gaps
It’s not every time on Facebook, Instagram and YouTube. Find the gaps where even a minor community of people gather. Podcasts are gaining more interest in recent times, like how TikTok was years before. So, find out where people’s interests are and promote your brand.
Start your content marketing
So as of now, you have gathered all the information on content marketing. Now, follow these steps to put it into action and start your marketing.
First, build a team, develop a strategy, publish your content, conduct meetings and discuss with your team the sales and marketing. Calculate the process of your business and optimize it.
Wrap Up
To wrap it up, content marketing is a great tool for digital marketing. The blog must have given you the information regarding the same. If you are into eCommerce business and sales, keep in mind that without good content there can’t be good sales. So give proper notice of this and lead your business more successfully.
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FAQ
Why content marketing is important?
Because it reaches the customers and increases the sales and growth of your brand.
Where you can find content marketing?
It is present all over social media platforms like Instagram, Twitter, YouTube, Pinterest, Facebook, Podcast and more.
Do videos come under content marketing?
Yes, indeed. Videos like YouTube videos, YouTube shorts, Instagram Reels, TikTok everything comes under video content marketing.
