Email Marketing – Explained

Email marketing is one of the oldest methods of digital marketing. But as always said, old is gold and so is email marketing. It is an effective way of marketing as it meets your customers directly. And this way of marketing has been a huge success and it will be in future as well.

So, let’s jump on to know in detail how email marketing works, how it grabs the attention of the customers, and how it turns as a great marketing tool.

What is Email marketing?

Email marketing is where the company or the brands send their promotions, offers and deals to the subscribers or potential customers.

You can also use this type of marketing to educate them about your company and send them newsletters. It is the direct way of promoting your brand to the customer and is a successful digital marketing platform. And there is much more in it so scroll up to know more!

Types of Email Marketing

There are two types of email marketing. And they are Promotional and Informational

1. Promotional

In this type, you will use the mail to promote your brand and tell the customer about a particular sale, its information and product features. You can send this type of email three to five times. First, you can send them in prior to the sale or offer that is going to happen. Then you can inform about a new product launch. And also tell them about the coupons.

This kind of email should make the customer respond to it. Like visiting your website, purchasing during the sale and even better using coupons.

2. Informational

In this type, you will use the mail to inform your customers. It falls under two categories such as,

a. Newsletter

So, the newsletter brings in ideas, tips, insights and a story about your company, institution, or whatever it can be. But, you have to send those newsletters consistently like monthly once, weekly once or weekly thrice. The matter is,

• It should be engaging
• Draws the attention of the reader
• It can be customised and personalised
• Catchy title with informative thoughts
• It is not about being the news, it can also be a letter.

b. Announcement

Email is the best formal option to tell the announcements to your customers. You can make announcements like

• Offers
• Deals
• New product launch
• Shipping Process
• Order details
• Customer queries
• And official meets everything like this with the help of this type of marketing.

Advantages

• As the number of users is increasing rapidly, email marketing is one of the best ways to reach your customers.
• And in this type of marketing generates revenue. Though there are other modes of marketing, this way still works in increasing revenue.
• Sending personalised coupons to the customer’s mail is an advantage.
• You can have one-to-one communication with your customer.
• You can tell about your brand to a large audience and it is a cost-effective way to reach larger audiences.
• It builds the relationship between you and the customers
• It drives traffic.
• It leads to more conversion rate.

Fundamentals of Email Marketing

Remember that you are reaching your customers directly. So, be humble and promote your product in a good way.

The titles should be catchy and must draw the attention of the target audience.

Make your messages short and check their compatibility. Because mostly many use their mobile phones. Make content that fits both mobile phones and also your personal computer or laptop.

How does Email Marketing Work?

Sending emails to your customers increases conversion and revenue growth. Get to know three essential things that help email marketing work.

Email List

You must have heard about this. Having an email list to reach your customers is vital. But how do you do that? You can organically generate the list with your potential customers or get people’s to mail addresses when you run a campaign or while giving coupon tickets.

But, nowadays there are several websites and platform that genuinely builds email list according to your preferences, target audience and company needs. You can see some websites list who generates email list for you.

Email Service Provider (ESP)

The email service provider is the software that helps you work with marketing in this method. They also help with automated emails and some emails are sent automatically when triggered. For example, if you search for any keyword, if that is associated with them, then the mail will be automatically generated.

Goals

You must have a clear-cut goal on what and why you are sending this email. And also know your audience and send the emails accordingly. Because the mail should be relevant, only then it will be engaging, which will in turn lead to conversion and growth.

Disadvantages

There are more competitors in this marketing. So, you must create an email tagline that has relevance, catchy and needy for the customer.

There are laws for sending commercial emails. So the probability that your email getting reported by your audience or customer is high. And worst, they will be in spam.

Strategies for Email Marketing to Work

• Focus on the subject line.
• Use colours that match your marketing. Colour psychology works best for marketing.
• The email should be relevant to the target audience. For example, about the product to new customers and new product launches and offers to the existing customers.
• Focus on telling more about benefits rather than its features.
• Have a good simple design.
• Always know your audience and prepare according to them.
• Personalization works the best. Use the audience name and know their needs.
• Always write in an active voice.
• The preview text must be given in the right way, which makes the people click on the mail, and open it for further reading.
• Use short sentences and avoid complicated sentences.
• Put in bullet points and convey it in an easier way.
• Use stories that draw attention, desire and action.
• Use psychology and create urgency, like the end-of-season sale, with only this much left out.
• Also, use social proofs like reviews and subscribers list.

Wrap Up

To wrap it up, there are many metrics to follow in email marketing. But, considering the beneficial outputs it has given over the decades, it’s worth doing email marketing for your company and brand. It will be on the top list of digital marketing and it will dominate the other forms of marketing. So, why wait, prepare your email list, follow the strategies and build your target audience as potential customers.

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Also Read: 10 Tips for Optimizing Sniper Links in Email Marketing

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