Have you heard of any shapewear that generated $2 million in sales within the first few minutes of its launch?
If not, let me tell you the story of this shapewear company – Kim Kardashian SKIMS.
Table of Contents
What is SKIMS?
SKIMS is a clothing brand that specially focuses on producing the best solution-based underwear, loungewear and shapewear. They focus on giving the best and most comfy garments that feel like a warm hug.
Now that you have known what is Skims, let us know much more in detail about the same.
Who founded SKIMS?
It was founded by Jens Grede, and Emma Grede and co-founded by the famous American social personality, model and businesswoman Kim Kardashian. It was introduced in the year 2019. The brand specifies in selling shapewear.
Now let us focus in detail on how the idea of Skims came in. And how it grew overnight.
History of SKIMS – Kim Kardashian
Kim Kardashian is famous for her social media presence and has a huge followers and fan base on Twitter with a number of 122.9K followers and on Instagram with 356 million followers.
Kim launched a fashion boutique in California in 2006 and 2018. Later in 2017, she launched beauty and fragrances – KKQ Beauty and KKW Fragrance.
In 2019 she introduced shapewear under the name Kimono. The brand name was not welcomed by many as the name signifies a traditional outfit of Japanese culture.
Later she changed the brand name to Skims on her digital store. As the brand got enough criticism and been famous the launch was a huge hit and made around $2 million in sales.
Skims have a range of products, that covers all the possibilities a woman could think of and use. They are as follows:
The Panty Shop
And the products cover a wide range of sizes starting from XXS to 5X. Yes, they specialize in taking care of plus size as well. And that is the huge success of this brand. Not only this you can choose the products by selecting according to your needs using the filter like:
Or by searching for the product in the search space that is placed in the right side corner.
Secret to Success – From the CEO
The brand has received huge success over the years, so the CEO and the co-founder of Skims say that it is marketing and the reason it is created by a celebrity weighs the success on one hand. Yet there are many celebrity brands that have faded over the years. But Skims seems to grow as it is the only brand that promotes shapewear.
The secret to the success of this shapewear brand is that the products have been crafted by Kim as she was passionate about creating shapewear for over 15 years. And then before the launch it has been researched over the quality, innovation and price that it brings to the table.
Kim Kardashian Skims
The popular Kim Kardashian said that as a model and public figure, she used to maintain and tone her body. However when that wasn’t enough for her desired look as the final result she opted for shapewear. And before launching her own brand Skims, she used to dye her shapewear.
She said that she didn’t find shapewear in the market that matched her skin tone, body type and color need. So she said that she would dye her shapewear in a bathtub filled with coffee and tea bags to get the shapewear to match her color tone.
Kim Kardashian adds up that she also will cut some parts that she didn’t find right for her. She sculpted her own shapewear as there was no brand that sold according to her requirements before Skims.
Kim Kardashian Skims Ad
Skims are successful for a reason. It went on hit and had top sales within a short spaVbbbbbb bn of time. Their products have inclusive and exclusive things that other products fail to produce.
They focus on colors, and sizes, using older models, comfortable clothing, collaborating with the right people, and marketing, and they used clothing that has been on the run for a long time and didn’t create anything new out of the blue. And they also used the tactic of limiting demand to drive sales. And importantly quickly launching new products.
Kim Kardashian introduced the brand Skims with an aim to produce solutions for women who crave to dress beautifully. Her products are a huge hit as they provide comfort and quality without compromising the rate. Her brand specifically focuses on giving the right product for people irrespective of their body shape and color tone. That’s the secret to the huge success of her brand.
If you find this article interesting like it and share it with your friends who might find this article helpful. And don’t forget to subscribe and follow Ecomnews for getting more details on ecommerce.
What is SKIMS?
It is a clothing brand that specially focuses on producing the best solution-based underwear, loungewear and shapewear.
Who founded SKIMS?
It was founded by Jens Grede, EmmaGrede and Kim Kardashian.
What are the products available in Skims?
They have a range of products like: Swim Fits Everybody Cotten Collection Seamless Sculpt Soft Lounge Underwear The Panty Shop Bras Clothing Loungewear Shapewear.
Who is Kim Kardashian?
Kim Kardashian is an American reality show popular figure, influencer, social media personality and also a businesswoman.
Are SKIMS products inclusive in terms of sizing?
Yes, one of the key aspects of SKIMS is its commitment to inclusivity. The brand offers a wide range of sizes, including plus sizes, to ensure that women of different body types can find suitable options. The sizing typically ranges from XXS to 5X.
How did Kim Kardashian start SKIMS?
Kim Kardashian launched SKIMS in 2019. The idea for the brand came from her personal struggle to find undergarments that would provide the desired support and fit. She wanted to create a line of inclusive and body-positive shapewear and loungewear.