Did you know that Selena Gomez owns a beauty brand – Rare Beauty?
Yes, it is overwhelming on hearing this news. Apart from being her fan for years, I have loved all of her songs, her acting and more than all her personality.
If you are an avid lover of Selena Gomez, then you must keep on scrolling down to know more about her and her beauty brand.
Who is Selena Gomez?
Selena Gomez is an American singer, songwriter, actress, and producer. She was born on July 22, 1992, in Grand Prairie, Texas. Gomez began her career as an actress, starring in the children’s television series.
In addition to her acting career, she is also a successful singer. Throughout her career, she has been recognized for her talents with numerous awards and nominations. She has also ventured into film production and has worked on projects like “13 Reasons Why,” a Netflix series based on the book of the same name.
Other than this she is known for her philanthropy and activism. She has been involved in various charitable organizations, particularly focusing on causes related to mental health, education, and children’s rights.
History of Rare Beauty
The cosmetic brand, Rare Beauty was founded in the year, 2019. It was founded with inspiration from her album Rare with the motto “Break down unrealistic standards of perfection.”
They aim to give inclusive products to their customers by providing products that are suitable for their skin and also take care of their mental health. The brand was exclusively launched in the year 2020 on the Sephora website. And from then onwards they were available for sale.
Selena sends a part of the profit to the Rare Beauty Impact Fund which focuses on giving people strength to their mental health. She wanted to launch this because she needed to break down the unrealistic standards that society has built up for the term beauty.
The brand was opened in 2020 on Sephore’s official website.
Rare Beauty Products
The initiated with these products. They are as follows:
- Foundation
- Matte Lip Cream
- Eyebrow definers
- Liquid Blush
- Lip balms
All these products were vegan and they are one hundred percent cruelty-free. This makes the product stand out from the crowd.
The brand focuses on giving inclusive products to the customers. And they also focus on packing their orders with a sphere shape top and also disability-friendly applicators.
Founder of Rare Beauty
Selena says about her cosmetic brand that “Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me”
This is such an inspiring word from Selena which has intricate meaning.
Rare Beauty’s Marketing Strategy
Selena used TikTok to influence her customers to use her products. Once her Blush made a great impact through this viral video.
Other than this she also used Rare Impact Fund to reach young minds to implement them with mental health. She donates a part of her beauty brand’s sales to this fund to help people to take care of their mental health.
Wrap Up
Selena Gomez sets out to be a beautiful person, not only in her career as an actress and singer but also as a businesswoman. She has embellished herself a very poignant place in society and she is doing more and helping young minds with her charity programs. Her cosmetic brand is giving beautiful products which is rare by creating and finding rare beauty in people.
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FAQ
Is Selena Gomez the owner of Rare Beauty?
Yes, The American Singer’s Brand for beauty products was founded in 2019.
Who is the CEO of Rare Beauty?
Ceo of Rare Beauty is Scott Friedman
