From Icon to Entrepreneur: Rihanna’s Journey with Fenty Beauty

Did you know that Fenty Beauty launched 40 shades of foundation matching different skin tones of women?

Come let us explore the journey of this brand by Rihanna in this blog.

Who is Rihanna?

Rihanna is a popular Barbadian singer, actress and entrepreneur. Her full name is Robyn Rihanna Fenty. She started her career in singing in 2005 and much popularity after receiving Grammy Award for her song “Umbrella.”

She gained much fame in the music industry and her nine Grammy awards prove that she is indeed remarkable. With over 250 million sales records, she gained the top most popular one of the best-selling music artists.

She also did wonders in the entertainment industry and did her best in acting as well. Her best acting could be seen in movies like “Battleship,” “Valerian and the City of a Thousand Planets,” and “Ocean’s 8.”

Not only in the music and entertainment industry, but she also set out her multifaceted talent and personality when she entered into business. She launched Fenty Beauty and entered the cosmetic industry in 2017. After its success, she also launched the personal clothing brand Savage X Fenty and the luxury brand Fenty.

What is Fenty Beauty?

It is a cosmetic brand that was founded by the popular Barbadian singer, Rihanna. The brand is known for its wide popularity because of the main reason, the foundation.

Fenty Beauty Logo

The brand was recognised and widely accepted by many as it offered products that were unique, inclusive and also had wide collections. The brand’s logo is FB where the “B” appears like the number 3. And the name of the brand “N” appears to be mirrored.

Fenty Beauty Products

The brand provided makeup products and has sections on each usage. Like,

Face:

• Foundation
• Skin tint
• Prime
• Set
• Concealer
• Corrector
• Powder
• Blotting
• Brushes
• Tools
• Blush
• Bronzer
• Contour
• Highlighter

Lip:

• Lip gloss
• Lip plumper
• Lip stain
• Fenty Icon
• Lipstick
• Liquid lipstick
• Lip Balm
• Treatment

Eye:

• Brow
• Eyeshadow
• Eyeliner
• Mascara
• Eye Brushes
• Tools

These are the products that are available in Fenty Beauty. The brand is much known for its inclusive products which are made with high-quality formulas and extensive research.

They also featured some unique products like Match Stix and The Glass Bomb which went viral and trending for their amazing features.

Fenty Beauty Foundation

The brand gained much name and fame because it launched 40 different shades of foundation with an aim to match all skin tones of women. This was the talk of the town at that time because no other brand was providing this many shades. Starting from lighter tones to darker tones they covered almost all shades.

Journey

The brand’s mission was to provide a collection of makeup products to all kinds of people with all types of skin tones. Especially for those skin tones which are not recognised by many brands.

When the brand launched its Pro Filt’r Foundation, it came up with exclusively 40 shades, that matched the diverse range of skin tones.

This startled many beauty industries as it was a huge step by this brand which can make popular brands to lose their sales rate. The wide range provided by this brand Fenty Beauty was welcomed for its inclusiveness as it was like an alarm for other popular brands to look up for other skin tones and expand their shades range.

The journey of Fenty Beauty started with this foundation and it was the reason for its success. They were significant at that moment as they created the “Fenty Effect.”

Many other cosmetics brands followed suit and started diversifying their shade ranges to be more inclusive, acknowledging the importance of catering to a wide range of skin tones.

Rihanna’s Fenty Beauty not only achieved commercial success but also sparked a much-needed conversation and shift in the beauty industry, highlighting the need for inclusivity and representation. It showed that there is a demand for products that embrace diversity and celebrate beauty in all its forms.

Marketing Strategy

The brand’s marketing campaigns and packaging design reflected her modern and edgy aesthetic. The brand aimed to celebrate individuality and self-expression, showcasing diverse models and promoting a message of inclusivity.

The brand aimed to cater to people of all skin tones, especially those traditionally underserved by the beauty industry. This emphasis on diversity was reflected in their extensive shade range, featuring options for a wide range of skin tones. The brand’s inclusive approach resonated with consumers and generated significant buzz and positive attention.

With the power of social media and influencer marketing, the brand used this platform very well to build brand awareness and reach a wide audience. The brand collaborated with popular influencers and beauty enthusiasts to showcase its products and generate excitement. These influencers, who represented diverse backgrounds and skin tones, helped spread the message of inclusivity and authenticity that the brand stood for.

As the founder and face, she herself played a pivotal role in the brand’s marketing. Her status as a global celebrity and fashion icon brought immense attention to the brand. Rihanna’s personal involvement in product development, promotion, and events created a strong connection between her and the brand, fostering a sense of authenticity and credibility.

It capitalized on digital marketing strategies to reach its target audience. The brand actively engaged with consumers through its website, social media platforms, and online campaigns. Fenty Beauty’s online presence was visually appealing and cohesive, reflecting the brand’s modern and edgy aesthetic. The brand utilized social media platforms like Instagram, YouTube, and Twitter to share product information, tutorials, and behind-the-scenes content, creating a sense of community among its followers.

Their marketing strategy included creating excitement through innovative product launches and limited edition collections. The brand frequently introduced new and unique products, building anticipation among consumers. Collaborations with celebrities and influencers for special collections also generated buzz and increased brand visibility.

It encouraged user-generated content and actively engaged with its customers. The brand reposted user photos and testimonials, fostering a sense of community and inclusivity. This approach helped build a loyal and dedicated fan base that felt personally connected to the brand.

Their marketing campaigns celebrated individuality, self-expression, and empowerment. The brand aimed to challenge beauty standards and encourage consumers to embrace their uniqueness. Fenty Beauty’s marketing messages conveyed a sense of confidence, inspiring consumers to feel beautiful and empowered.

Wrap Up

This is all about Rihanna’s Fenty Beauty, her journey to success as an entrepreneur in this cosmetic industry is unbelievable. She came up with a unique approach, providing unique products, and a unique marketing strategy to promote her products and her brand. All these worked out for her and gave her true success.

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