TikTok is the fastest-growing social media platform along with others like Facebook and YouTube. It has a huge user worldwide and it has been most popularly used by almost all celebrities.
While having such a huge number of active users this is considered to be the best platform for your ecommerce business.
In this article we will look at, what is TikTok Ecommerce, its importance and how it could be used effectively for your ecommerce business.
What is TikTok Ecommerce?
TikTok is a popular video app where you can see and upload any video content. As it has huge active followers, TikTok has been transformed into TikTok ecommerce where you can buy or sell products or services.
Why TikTok Ecommerce is important?
TikTok ecommerce has been widely accepted by users and people trust the products that are suggested in the video they see. This is because the creator of that video is someone who they can relate to and also they trust the review of them.
Other than this there are certain companies that have given the creators the to build their own storefront which helps the users to buy the product easily.
The sellers who are selling the product are expected to give the product links for the product in their video and also in their bio.
TikTok users are high and consumers who have got the product online after watching TikTok videos are also considerably high.
How to create a TikTok Business Account?
The TikTok business account comes with certain benefits and advantages. And they are:
- Access to tools like ads and analytics.
- Limited access to sound clips.
- Ability to create an ecommerce storefront.
- Use third-party tools for scheduling and managing your TikTok account.
- Can add website links to your profile.
- Follow the below steps to create a TikTok business account.
- Download the TikTok app and create an account.
- Go to Settings and Privacy
- And click on Manage account
- Then click on Switch to Business Account
- Click on the category according to your niche and business type.
That’s it! You have successfully created an account in TikTok.
Advantages of being in TikTok for your Ecommerce business
Though there are lots of advantages, the following will be the top three advantages you will gain if you tie up your business with TikTok.
1. Increase Sales
In TikTok, you can get more sales than on any other social media platform. TikTok is the go-to place that users run up to in case of need for any product or any recommendation on food or place or holiday destination.
TikTok users are genuinely interested in these videos and they believe that these videos are authentic. They also follow certain things believing them to be the trend. People just think that it is too cool to use those products and buy them immediately, thus landing in our favourite side, increase in sales.
2. SEO Strategy
Nowadays, TikTok videos have been on Google’s Search Engine Result Page when people search about certain things like products, or fine dining places.
This is because those videos must showcase the same content so it is vital to add the keywords correctly that best suits your TikTok videos.
3. New Audience
Reaching Gen Z is easier if you promote your brands on TikTok. It is simple and it is complicated as well. This is because the average TikTok users are between the ages of 13 – 20 and much lesser in the age group of 21 – 45. This is more likely 63% of active users on daily basis.
TikTok is not only the best to get a new audience of young people but also middle-aged persons as well. They have more money than the young ones so the focus should be there as well.
The Ultimate Guide to Grow Your Business 2023 – TikTok Ecommerce
Follow these steps that will guide you to grow your ecommerce business in TikTok ecommerce.
1. Create your Brand Account
Creating a business account has been discussed earlier. Now you have to bring life to your account by speaking about your brand. And for that, you have to go to Edit Profile.
- The profile photo is a must and it can be either logo or something that represents your brand or service.
- Give your business name/brand name/service name.
- Username is also needed and keeps in mind there should be no space in this.
- Use pronouns if you are the only person in this business.
- Bio must be attractive a quick view of your business in 80 characters.
- Email should be an official email and you must be active and respond to the emails.
- Mention the category that you represent, while creating this account.
- Provide links to your other social medial platforms like Instagram and YouTube.
- Set auto-message when users send you a direct message. Enable this under
- Business suite —> Auto message.
2. TikTok Audience
If you want to do well on TikTok, you need to know who you’re making your videos for. Just getting lots of views and likes isn’t enough if it doesn’t lead to more business for you. TikTok is mostly used by younger people, with many 18-19 year-olds using it and around half of the people aged 20-39.
TikTok is mostly used by young people, but it’s important to know who specifically you want to reach with your content. You should do some research on the social media habits of your target audience and create a customer profile that describes their characteristics. This will help you create content that resonates with them and is more likely to be successful.
3. Quality Videos
To make a good TikTok video, research what’s popular on the platform and try different types of videos to see what your audience likes. Post regularly, at least twice a week. Consider working with influencers or allocating some of your social media advertising budget towards TikTok ads to reach a wider audience.
4. Ads in Videos
To reach more people on TikTok, you can use paid advertising. This means spending some of your marketing budget to show your ads to more people on the platform. Like with Facebook and Instagram, you can choose who you want to see your ads and how much you want to spend per day or in total. You’ll create a fun video ad and pay based on how much you bid for it. This can help you reach a wider audience on TikTok and promote your business more effectively.
5. Influencer Marketing
Partnering with TikTok influencers is a popular marketing tactic. You can send them your products or collaborate on a video or product line together. This can be expensive, but you can start by partnering with micro-influencers until you have a bigger budget. It’s important to make sure the influencer is relevant to your niche.
6. TikTok Analytics
Switch to a business account on TikTok to access analytics that can help you determine your most popular videos and the best time to post. Track important metrics like video views, growth rate, trending videos, and average watch time. Consider connecting your TikTok business account to your Sprout Social dashboard to access analytics alongside your other social media platforms.
7. Popular Trends
To increase your chances of going viral on TikTok, pay attention to trending audio clips, challenges, and video types. If you can use a popular trend to create a video that’s relevant to your business, do so! Use TikTok’s Discover page or consume a lot of TikTok content to find popular trends and see how other users incorporate them into their content.
8. In-app Editing
TikTok’s built-in editing features make it easy to create engaging content directly within the app. The app offers a variety of features such as filters, trimming, text overlays, captions, stickers, visual and special effects, voiceovers, audio editing, slow motion, and transitions. You can create great videos without additional video editing tools, and the algorithm seems to favour videos that were edited within the TikTok app.
9. Short & Sweet content
Yes, that’s correct! The optimal length for TikTok videos is currently 21-34 seconds long, according to TikTok’s most recent data. This is slightly longer than the optimal length in 2020, which was 11-17 seconds. However, it’s still important to keep your video content short and sweet, as videos over 60 seconds in length can be overwhelming for viewers. So, it’s recommended to stick to an average of 30 seconds for the best results.
10. Live Video
Yes, that’s correct! Live streaming on TikTok is a great way to engage with your audience in real-time and build a deeper connection with them. You can answer questions, give behind-the-scenes glimpses, or even host events like product launches or Q&A sessions. And as you mentioned, TikTok Live can also be a monetization opportunity for brands with a large following, as viewers can send virtual gifts that can be converted into real money.
Wrapping Up
Building up your business with TikTok Ecommerce can be highly possible with this guide and simple steps. Yet, you might have to find the brand that the people want and you must give content that people enjoy. And for that, you have to set out into the ground, do it yourself, find how it works, modify it accordingly and rule the TikTok ecommerce business.
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FAQ
Benefits of unsing TikTok Ecommerce?
More people are using the TikTok platform, so more customers.
Higher chance of going viral.
Influencer marketing.
What are some examples of those who are doing great in TikTok Ecommerce?
Chiptole
Washington Post is an example of who is doing great in TikTok Ecommerce.
