Data-Driven Success: Top E-commerce Analytics Tools

Since you are here, I must admit how hard and fun to be the Jack of all cards. Yes, running an e-commerce store requires you to be a Jack of all cards and master of none.

Well, with technology ecommerce businesses can shine and escalate the businesses to the top level. Which means not selling but all other things that come with that. In this blog, we will look into the E-commerce analytics tools which will enhance your business.

What is an E-commerce analytics tool?

E-commerce analytics is the collection of data and converting it into data-driven decisions. This is done to increase the sales and revenue for your ecommerce business. It also helps in understanding the customers and making their shopping experience effective.

Benefits of using E-commerce Analytics tools

There are ample benefits to using these tools. But here are some of them listed. They are:

• It will boost your conversion rate
• It will be used to segment your audience
• It will enhance the user experience

Here are the Top E-commerce Analytics Tools

Google Analytics

Google Analytics is one of the most widely used data analytics tools in the ecommerce sector. It will produce the data for free and it helps for all sizes of ecommerce businesses.

It can be used to find the website traffic and it shows the drop-off points as well. It will also find out which page has a huge bounce rate and which has visitors for long hours.

Optimizely

Optimizely is best known for its personalization. it offers A/B testing and optimization to find out the shopping experience of the customer.

It is more like an employee who closely does the job for you. It doesn’t need any code to set up and make it work.

Kissmetrics

Kissmetrics is the luxurious version of Google Analytics. It can be used for ecommerce platforms that require more metrics and insights.

It shows the revenue of a person, conversion rate per purchase and cart conversion rate as well. It can analyze and give data for each customer. And with this, you can improve your strategies.

Hotjar

Hotjar is the visual tool that will help to analyze the hot and cold spots in the website and helps in finding feedback from the customers and visitors.

There is an option where you can record the real-time recordings of the user, monitor their activities and then find the strategies to increase the conversions. It helps in evaluating the copy and CTA. It also finds the area in which you need to improve. And it helps in finding the weak spots on your website and can improve your business KPI.

Crazy Egg

Crazy Egg helps in your conversion rate for your website. It helps in finding the hot spot where more customer engagement is happening.

And it tailors the customer’s clicks on the website in varying colors to find their behavior on your website. And helps in finding the right CTA spots on your website.

Glew.io

Glew.io is the best tool for big ecommerce sites. It helps in managing 10-25 marketing channels and presents the data over a dashboard.

It helps in giving insight to all of your sites. It tracks sales performances and finds key performance indicators and builds reports. It helps in analyzing your best-selling products and segments your customers easily.

Supermetrics

Supermetrics is more like the Glew but in a simple form. It helps in collecting the data and it helps in giving a customized report.

It collects data from social media advertisements and other marketplaces. Then finds the area from which you are getting revenue. You can easily optimize the marketing here for campaigns.

Woopra

Woopra helps in collecting the customer journey on your site and helps in reducing the abandonment rate. It tailors every customer activity and also finds how long a customer takes to purchase a product or leave it in the cart itself.

As this finds in all the customer’s activities, you can find the strategy on where you have to improve for the customer to buy your product and make the purchase.

Wrap Up

E-commerce analytics tools will help you to solve your ecommerce business. As it will provide insight and the actions to be taken as well. It will make sure that what you are doing works or not. And if not it will provide a report on ways to improve it. Find the tool according to your business type and this will help in boosting your conversion rate, improve user experience and generate high revenue.

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