Google Search Console

This free tool from Google provides valuable insights into your website's performance on the search engine, including keyword rankings, click-through rates, and indexing issues.


A comprehensive SEO tool that offers features like keyword research, competitor analysis, and position tracking to help you optimize your SERP rankings.

Moz Pro

Moz Pro offers a suite of SEO tools, including rank tracking, site auditing, and keyword research, to monitor and improve your SERP performance.


Ahrefs is a powerful SEO toolset that allows you to analyze your competitors, conduct keyword research, and track your rankings on SERPs.


This tool specifically focuses on tracking your keyword rankings on search engine results pages, providing insights and alerts for any changes.


SpyFu allows you to spy on your competitors' SEO strategies, analyze their keywords, and gain valuable insights to improve your own SERP rankings.

Yoast SEO

A popular WordPress plugin, Yoast SEO helps optimize your content for better search engine visibility, providing real-time suggestions and analysis.

Screaming Frog SEO Spider

This tool crawls your website to identify potential SEO issues, such as broken links or duplicate content, which can impact your SERP rankings.

Rank Math

Another SEO plugin for WordPress, Rank Math offers features like keyword optimization, schema markup, and on-page analysis to boost your SERP rankings.


BrightEdge is an enterprise-level SEO platform that provides advanced keyword research, content optimization, and competitive analysis tools to improve your SERP performance.

These tools can help you analyze your current SERP rankings, track your progress, identify optimization opportunities, and ultimately improve your visibility and organic traffic on search engine results pages.