Utilize Universal Colors.

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Consider Primary and Secondary Color Palettes.

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Understand how colors make people feel.

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Test how your color scheme looks on different Mediums and Devices.

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Understand the Connection Between Color and Emotion.

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Know Your Target Audience.

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Consider Your Brand Identity.

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Be Mindful of Contrast while choosing Color Pattern.

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Don’t Overdo it - It may spoil the Brand Quality.

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Test and Monitor - Observe the Response.

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