Here are 12 common active features found in e-commerce websites:
Allows customers to search for products by keyword, category, or brand.
High-quality images that showcase the product from multiple angles, with zoom-in functionality.
User-generated content that provides social proof and helps customers make informed purchase decisions.
Based on a customer's browsing and purchasing history, product recommendations suggest additional products they may be interested in.
A virtual cart that allows customers to add products they want to purchase and adjust the quantity or remove items.
A simple, streamlined checkout process that includes multiple payment options, guest checkout, and order confirmation.
A feature that allows customers to save items they want to purchase at a later time.
Customers can create an account to save their shipping and billing information, view their order history, and track their orders.
Live chat support
A feature that allows customers to chat in real-time with a customer service representative to get help with their purchase.
Abandoned cart recovery
Sends automated emails to customers who have added items to their cart but haven't completed the checkout process to encourage them to finish their purchase.
Based on a customer's browsing and purchasing history, personalized offers provide discounts and promotions on products they may be interested in.
Social media integration
E-commerce websites can integrate with social media platforms to showcase products, run promotions, and allow customers to share products with their friends and family.