12 Ecommerce Buy-Now-Pay-Later Marketing Strategies

Offer buy-now-pay-later (BNPL) as a payment option at checkout

[{"selector":"#anim-6ae4ff67-109a-420a-85fe-daf92292fd0d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b21e0cfc-9d2f-4cb3-b845-a3c1dfd82b96","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ba76f60-2fbc-4893-9400-f8b8eb629461","keyframes":{"transform":["translate3d(-110.42253%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-051f41ee-21eb-498c-adce-f42a78f1972b","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-36193256-fc38-44a2-a2fa-c8d006f5a1a9","keyframes":{"transform":["translate3d(-110.42253%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Provide clear information about BNPL terms and conditions

[{"selector":"#anim-3c557e9e-35be-4d3c-9fe3-dbf2c3d49e69 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b58392ce-23f0-47f6-81f4-33278b0aa54f","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad70ae6d-b78e-479e-ba64-7c996b408341","keyframes":{"transform":["translate3d(-110.42253%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ac0e626-e6a1-44fd-9c08-6037a1891117","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f565f395-2643-498f-bbc5-eea86c2a4920","keyframes":{"transform":["translate3d(-110.78717%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Promote BNPL on social media

[{"selector":"#anim-152e9054-6e5e-48d1-bbb9-ac2ee98dbeba [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5e737718-d7d4-4c16-8f7b-4e805c02794b","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b61d0356-a6a7-489a-948c-cd9937fc0ed4","keyframes":{"transform":["translate3d(-110.42253%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c447a359-a8f9-4ac3-8e88-4c57541d6da1","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d56b786-d2d6-4d2b-96b4-54dfb57ea31c","keyframes":{"transform":["translate3d(-110.78717%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Use targeted email campaigns

[{"selector":"#anim-0386a2fe-9bbb-4649-8ae0-23b0f49950f0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d307f07d-3c2f-4f00-89b6-93aade72e069","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84e638ed-bb8c-4331-9767-2f7a1ba79298","keyframes":{"transform":["translate3d(-110.42253%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48257c92-d9a9-4058-98cf-b79fe5c53c3b","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53fcaa10-f940-48a1-86a3-6c5cb8c11975","keyframes":{"transform":["translate3d(-110.78717%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Collaborate with BNPL providers

[{"selector":"#anim-1070cc80-f31b-4676-aa68-30c564080c00 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3abf71d6-75f3-4995-811a-bca5c20a5be8","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b94ead1-0e68-4a9c-b102-ed93c5f82aac","keyframes":{"transform":["translate3d(-110.42253%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0503b57d-d038-4fb7-9366-2c8ba8575127","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf9b00c0-f3a6-425a-9831-48aab2703af0","keyframes":{"transform":["translate3d(-110.78717%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Create urgency with limited-time offers

[{"selector":"#anim-cf1c6765-9401-49ef-bde4-b5a7fe339ef9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e8f64ac8-ccea-4579-8cd8-4e83bac2c6d4","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-838bac8c-a0da-4b40-8a86-cda714045c07","keyframes":{"transform":["translate3d(-110.42253%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1578fb3c-fc97-4ec6-b436-93af5cb815d2","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3983eee-72e4-4112-a421-d5b2354f1f58","keyframes":{"transform":["translate3d(-111.31498%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Highlight the convenience of BNPL

[{"selector":"#anim-fa7e314d-bc7f-4a46-992c-9b1ff84ac297 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-cad9dce4-cd17-4cf9-ac9c-dbc7316bd0e1","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8a9c820-bcf8-4d38-9cc6-32aec02054ff","keyframes":{"transform":["translate3d(-110.42253%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b20c9515-23c3-4089-b9e1-d2530ce48bbb","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6028a20-92bb-4dc0-ab9d-60085dd54dd9","keyframes":{"transform":["translate3d(-110.78717%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Personalize the BNPL experience

[{"selector":"#anim-2472b59f-b21c-40b9-81ce-14cf30ee954d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d092d784-62d6-4f1f-96f0-2e8f7d7b325f","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3356101c-ad21-48be-807f-03302203c2b7","keyframes":{"transform":["translate3d(-110.42253%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ae0d8c5-f96b-43b8-9589-089f68ecf71e","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f93b7de4-b166-4d17-b206-c1bcc47d1abf","keyframes":{"transform":["translate3d(-110.78717%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Use customer reviews to build trust

[{"selector":"#anim-df22df67-076b-4d5f-b2b9-35dc38e7700c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e78d071c-1c21-4f7a-88fb-29ca3d3a274d","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b16f1605-69ec-4654-a0f0-64e249a29b6f","keyframes":{"transform":["translate3d(-110.42253%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab0be126-b4a8-4860-9453-2c05e96e1e0b","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2de8f2bd-01bf-4788-8072-47373e06b420","keyframes":{"transform":["translate3d(-110.78717%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Leverage influencer marketing

[{"selector":"#anim-e26724b4-e085-41d3-89d1-025071fa4fe2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8c9a3d0d-4b9d-4332-9dae-9a4bd8df7d74","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d7b7c21-cc9f-4690-979c-22932438e6e9","keyframes":{"transform":["translate3d(-110.42253%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9051c0d-86ab-4296-91a4-4a4b87120c1f","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db1a1f98-a558-458a-a19d-0b3e8dceced7","keyframes":{"transform":["translate3d(-111.20944%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Offer BNPL to VIP customers

[{"selector":"#anim-02943708-ebe4-4421-a694-8ec0772e0f46 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d3e3505c-b886-4678-81ba-f0f2585da885","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-daa51a9d-07c4-4219-a61e-ce3359175a7b","keyframes":{"transform":["translate3d(-110.78717%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa142c5e-50ee-4413-83eb-e073c17744aa","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c5c524d-aff3-42c3-8d6d-27410f9cd2da","keyframes":{"transform":["translate3d(-110.78717%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Monitor and optimize BNPL performance

[{"selector":"#anim-e4318e45-fee8-42ef-8159-13e59012cbf4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5c6e3569-9b97-41ad-a5d9-a28fef30797f","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf70063a-8d3e-4abc-983c-6fd875289c70","keyframes":{"transform":["translate3d(-110.42253%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5173e92-b3c8-43fb-a27e-71b3bb100805","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53fa2905-9000-4146-a7b6-3a25d14d41c6","keyframes":{"transform":["translate3d(-110.42253%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Offer buy-now-pay-later (BNPL) as a payment option at checkout

Make sure that BNPL is prominently displayed as a payment option on your ecommerce site, so customers know they have the option to pay later.

Provide clear information about BNPL terms and conditions

Customers want to know what they're signing up for. Make sure to provide clear information about interest rates, fees, and payment schedules.

Promote BNPL on social media

Use social media platforms like Instagram, Facebook, and Twitter to promote your BNPL options to a wider audience.

Use targeted email campaigns

Send targeted email campaigns to customers who have abandoned their shopping carts or who have previously used BNPL on your site.

Collaborate with BNPL providers

Partner with BNPL providers to offer exclusive discounts or promotions to customers who choose to use BNPL at checkout.

Create urgency with limited-time offers

Offer limited-time discounts or promotions to encourage customers to use BNPL as a payment option.

Highlight the convenience of BNPL

Emphasize how BNPL can make shopping more convenient for customers by allowing them to spread out payments over time.

Personalize the BNPL experience

Use customer data to personalize the BNPL experience, such as offering customized payment plans or recommendations for products that are eligible for BNPL.

Use customer reviews to build trust

Share customer reviews and testimonials about your BNPL options to build trust and encourage more customers to use this payment option.

Leverage influencer marketing

Collaborate with social media influencers to promote your BNPL options to their followers.

Offer BNPL to VIP customers

Offer BNPL as a VIP perk to customers who have spent a certain amount of money on your site.

Monitor and optimize BNPL performance

Track the performance of your BNPL program and optimize it based on customer feedback and data analysis.