Enhanced Cross-Domain Tracking

Google Analytics 4 (GA4) allows you to track user interactions across multiple domains, making it easier to understand user behavior and engagement as they move between different websites or apps.

Machine Learning-Powered Insights

GA4 uses advanced machine learning algorithms to automatically surface valuable insights and trends in your data. This includes identifying potential opportunities for optimization, predicting user behavior, and providing personalized recommendations for improving your website or app performance.

Event-Based Data Collection

GA4 introduces a new event-based data model, allowing you to collect and analyze data based on events rather than just pageviews. This provides more flexibility and granularity in tracking user interactions, such as button clicks, form submissions, video plays, and more.

User-Centric Reporting

GA4 shifts focus from sessions and pageviews to a user-centric approach, providing a holistic view of how individual users interact with your website or app over time. This includes tracking user engagement, retention, and lifetime value, helping you better understand your audience and their behavior.

Custom Insights

GA4 lets you create custom insights, which are automated alerts that notify you of significant changes or anomalies in your data. This helps you quickly identify and react to important trends or issues that may impact your website or app performance.

Predictive Analytics

GA4 includes predictive analytics capabilities, allowing you to forecast future outcomes based on historical data. This can help you make data-driven decisions and optimize your marketing strategies for better performance.

Enhanced E-commerce Tracking

GA4 provides improved e-commerce tracking features, including better support for multiple currencies, advanced purchase and refund tracking, and a streamlined checkout funnel analysis. This helps you gain deeper insights into your online sales and revenue.

App + Web Properties

GA4 combines web and app analytics into a single property, making it easier to track and analyze user interactions across different platforms. This provides a more holistic view of user behavior, especially in the era of mobile apps and multi-channel marketing.

Data Stream

GA4 introduces the concept of "Data Stream," which allows you to collect and analyze data from various sources, such as websites, apps, and offline data, in a single view. This simplifies data integration and analysis, making it easier to gain insights from diverse data sources.

Real-time Reporting

GA4 provides real-time reporting capabilities, allowing you to see the latest data and insights as they happen. This helps you react to changes in user behavior or marketing campaigns in real-time, enabling quicker optimizations and adjustments.

Privacy-Centric Data Collection

GA4 is designed with privacy in mind, with features such as automatic data deletion after a certain period, enhanced user consent management, and support for Google's privacy-focused measurement technologies like Consent Mode and Ads Data Hub. This helps you comply with data privacy regulations and build trust with your users.

Custom Modeling

GA4 is designed with privacy in mind, with features such as automatic data deletion after a certain period, enhanced user consent management, and support for Google's privacy-focused measurement technologies like Consent Mode and Ads Data Hub. This helps you comply with data privacy regulations and build trust with your users.