Pay-per-click (PPC) advertising is a type of online advertising in which advertisers pay a fee each time one of their ads is clicked. 

PPC can be a highly effective way to drive traffic to your blog, and there are many benefits to using PPC as a marketing strategy. Here are 13 benefits of pay per click in blogs:

Increased traffic

By bidding on relevant keywords and creating compelling ads, you can attract highly targeted traffic to your site.

Targeted advertising

You can target your advertising to specific keywords, geographic locations, and even times of day to reach your ideal audiences.


With careful planning and optimization, you can get a high return on investment (ROI) for your advertising spend.

Instant results

As soon as your ads are approved, you can start seeing traffic to your blog.

Measurable results

You can track clicks, impressions, conversions, and more, and use this data to optimize your campaigns for better results.


You can test different ad copy, landing pages, and targeting options to find the most effective combination.

Brand awareness

Even if visitors don't click on your ads, they can still be exposed to your brand and become more aware of your blog.

Competitive advantage

PPC can give you a competitive advantage by allowing you to target keywords that your competitors may not be targeting.

Reach new audiences

PPC can help you reach new audiences that you may not have been able to reach through other marketing channels.

Control over spending

You can set daily budgets and adjust your bids to ensure that you don't overspend.

Advertise on multiple platforms

PPC allows you to advertise on multiple platforms, including Google, Facebook, LinkedIn, and more.

Greater visibility

PPC ads are often displayed at the top of search engine results pages (SERPs), giving your blog greater visibility and exposure.

Easy to get started

You can create an account, set up your campaigns, and start advertising in a matter of hours.