1. Conversion marketing in e-commerce refers to the process of converting website visitors into customers who make a purchase.

2. It involves optimizing various elements of an e-commerce website such as product pages, checkout process, and marketing campaigns to increase the likelihood of a purchase.

3. One of the key components of conversion marketing is creating a seamless and user-friendly shopping experience for customers.

4. Personalization is also an important aspect of conversion marketing. By tailoring the shopping experience to the individual preferences and behaviors of customers, e-commerce businesses can increase the likelihood of a purchase.

5. Social proof, such as product reviews and customer testimonials, can also be a powerful tool in conversion marketing. 

6. Another important aspect of conversion marketing is offering incentives such as discounts, free shipping, and promotions to encourage customers to make a purchase.

7. Using retargeting ads can also be an effective way to convert customers who have already shown interest in a product or visited a website but did not make a purchase.

8. Personalized and targeted email campaigns can be effective in converting potential customers into actual buyers.

9. Conversion rate optimization involves continuously testing and optimizing various elements of an e-commerce website to improve its ability to convert visitors into customers.

10. By using social media to build brand awareness and engage with potential customers, businesses can drive more traffic to their website.

11. Responding promptly to customer inquiries and providing helpful and informative support can build trust and loyalty with customers.

12. Finally, it is important to track and analyze conversion data to identify areas for improvement and optimize marketing efforts. 

13. By continuously monitoring conversion metrics, e-commerce businesses can make data-driven decisions to improve their overall conversion rate.