How Rare Beauty by Selena Gomez Happened?

Rare Beauty is a cosmetics brand that was founded by Selena Gomez. It was officially launched on September 3, 2020.

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The brand's mission is to promote self-acceptance and mental health awareness.

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Selena Gomez herself has been very open about her own struggles with mental health, and she wanted to create a brand that would help others feel more confident and comfortable in their own skin.

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The launch of Rare Beauty generated significant buzz and media attention, partly due to Selena Gomez's popularity as a singer and actress.

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The brand focuses on inclusivity and offers a wide range of products, including foundations, concealers, lipsticks, and more, with a goal to cater to diverse skin tones.

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Rare Beauty is also known for its commitment to charitable causes.

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The brand has pledged to donate 1% of all sales to the Rare Impact Fund, which aims to increase access to mental health resources and support.

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Since its launch, Rare Beauty has gained a considerable following and has been positively received by customers and beauty enthusiasts.

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Its emphasis on inclusivity, self-acceptance, and mental health has resonated with many people, contributing to its success in the beauty industry.

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