Reach is the number of customers who visit and have a look at the post you have made.
Impressions may have a higher count than the reach. It means that it was seen multiple times.
Growth can be measured by the number of followers.
It means the number of reaches, impressions and comments your post has made.
Application Rate = (No.of shares / Total no. of followers) * 100
Virality Rate = (Total no. of Impressions / Total no. of Followers) * 100
A good number of video views will indicate more reach.
Video Completion Rate
To increase the completion rate, make the videos compelling and engaging.
Customer Satisfaction Score
This will be a straight question to the customer, to rate their experience.
Net Promoter Score
This calculates the customer’s loyalty by asking to rate them from zero to ten.
Click Through The Rate
This shows the number of clicks the post has received and how the post has reached the audience.
Conversion rate calculates how the increase in followers, subscription rate, shares, downloads and much more.
Cost Per Click
You get paid for the click the audience engages with the post you have made.
Cost Per Thousand Impressions
As the name denotes you get paid for every thousand impressions.
Social Share Of Voice
It shows how well your brand is spoken, about in the world.
This calculates the positives and negatives that are thrown upon your content and brand.