1. Google Analytics

A free web analytics tool that provides insights into your website traffic and user behavior.

2. Google Search Console

Another free tool from Google that helps you monitor and improve your website's search engine performance.

3. SEMrush

A comprehensive SEO tool that provides keyword research, backlink analysis, and competitor analysis.

4. Ahrefs

An all-in-one SEO tool that provides keyword research, backlink analysis, competitor analysis, and more.

5. Moz Pro

A suite of SEO tools that includes keyword research, link building, and site audit features.

6. Yoast SEO

A popular WordPress plugin that helps you optimize your website for search engines.

7. Screaming Frog

A website crawler that helps you identify technical SEO issues on your website.

8. GTmetrix

A website performance testing tool that helps you optimize your website's loading speed.

9. Ubersuggest

A free keyword research tool that provides insights into keyword difficulty, search volume, and more.

10. BuzzSumo

A content marketing tool that helps you identify popular content in your industry and track social media shares.

11. Majestic

A backlink analysis tool that helps you identify and analyze backlinks to your website.

12. SpyFu

A keyword research and competitor analysis tool that provides insights into your competitors' SEO strategies.