Know your audience

[{"selector":"#anim-1038019b-da34-4f4f-85e4-91a046662367 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9c5fcf95-7065-455e-ba94-0274bc9bd6ce","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0642d606-2be5-4ca3-9916-080d90a583d7","keyframes":{"transform":["translate3d(-111.00917%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bcaaba58-c728-4568-9d8d-17167e12f76a","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2187f8df-0d47-43cc-a15c-6cce7e254bac","keyframes":{"transform":["translate3d(-110.94224%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Create a brand profile

[{"selector":"#anim-1b1232cd-e46a-49a9-9537-6cb2ea3cb694 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-79814c56-2157-426f-9575-18a77db3c6f1","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f1da3c81-b2dc-41b1-a11b-78a1a47da27a","keyframes":{"transform":["translate3d(-111.00917%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c5329e8-b36c-4239-b876-c97bea0a427e","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46b2ef8a-4a0e-40bf-8e07-bc0b5b0948a0","keyframes":{"transform":["translate3d(-110.94224%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Make engaging videos

[{"selector":"#anim-289133b4-f8e3-4309-8329-b364498c5104 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a4d382b6-755e-4261-8708-741efe70ec01","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-11c7f753-07f6-4da4-bac5-f9f4af9e6b38","keyframes":{"transform":["translate3d(-108.78187%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f92dfd4-ec96-4efa-8999-3f3546c7698e","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2652e52-f834-42d5-baa8-ee8ba50be730","keyframes":{"transform":["translate3d(-109.375%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Use hashtags

[{"selector":"#anim-c804695a-55b1-4f60-813b-d2a763c5e20c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-926161f3-a647-40d4-b70f-47f7f2dadaa5","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7bd1dc9e-a783-4b04-aae8-8efd3f9326fd","keyframes":{"transform":["translate3d(-111.00917%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91fdfecc-cc97-4eb5-968a-a57e49b6463e","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c8e0bba-4897-4e93-938e-a168f013c180","keyframes":{"transform":["translate3d(-110.94224%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Collaborate with influencers

[{"selector":"#anim-346eda88-93bf-40a4-ae23-11d2b64aa855 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d6ff43e1-8436-4150-bf90-76b28309f62a","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8c3a79f-f30c-4a8c-a65b-55f44d14fb1e","keyframes":{"transform":["translate3d(-111.00917%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e81fc6ae-9346-4978-8f73-d9f9d91d4528","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5064ae5-2edc-4ffd-8e07-ea870f7f7bc5","keyframes":{"transform":["translate3d(-110.94224%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Run ads

[{"selector":"#anim-41b6c565-44f4-4782-8cb0-1c1cb8b3b8c2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-66435eb1-c624-4074-979d-8efc759663f8","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec709048-4f96-4aee-b679-4eb2cbbc2533","keyframes":{"transform":["translate3d(-111.00917%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ad53576-6889-49c8-a8f7-6b489b515737","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3990b5fc-d2d3-44c6-a6b1-33a3fdb57d8f","keyframes":{"transform":["translate3d(-110.94224%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Offer discounts

[{"selector":"#anim-b6949bbd-d653-401a-820f-90fb8f7fda70 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a51e05b8-e88f-488f-ac6a-41bc17766670","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f80de277-399f-44c3-ba76-2ca1b874487e","keyframes":{"transform":["translate3d(-111.00917%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2441158f-6c72-411c-904f-eda16c782461","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e2e6524-7519-4b2d-a4f8-89c3402d97a2","keyframes":{"transform":["translate3d(-110.94224%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Use user-generated content

[{"selector":"#anim-3a74df8a-897a-4f5d-b747-15f4b0e925cb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-21b8eb3d-4921-4af4-96eb-e84745c19d94","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13eebaa1-572f-48c9-b68b-2c95f4d79d7d","keyframes":{"transform":["translate3d(-111.00917%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31e5db6f-4a0a-4007-aaf1-d378caedd5ab","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13eb7466-1c85-4206-ba17-ff345f3b8897","keyframes":{"transform":["translate3d(-110.94224%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Highlight product features

[{"selector":"#anim-bf89efb2-a7e7-4ac4-9269-655222660fe8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-adf02931-4b5b-4795-819c-1d51caf1af9b","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1e29ea0-872a-4758-bd3a-01376a885f77","keyframes":{"transform":["translate3d(-111.00917%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5aa1ac7b-8a30-4e1f-804b-b58361f0f261","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a7826e8-445f-422f-84c2-ac340b7c1868","keyframes":{"transform":["translate3d(-110.94224%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Use call-to-action

[{"selector":"#anim-9d6c1182-eb83-4df7-b1e1-26e214dc7f8a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a8b9f5a7-9af4-4118-a6ae-3d2f9f395595","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4abbe0f1-2d01-4c82-aa70-5d7ce1893495","keyframes":{"transform":["translate3d(-111.00917%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e990e4f2-87d5-42e6-8fca-11e777b16ab6","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12875d5b-ee82-4d09-b5dc-653b68accc06","keyframes":{"transform":["translate3d(-110.94224%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Leverage TikTok Live

[{"selector":"#anim-52e1d8c1-c192-47a5-b637-de17ccd9da13 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c7ba8b9d-b0f8-41a7-89f8-b31b7b85977c","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff236fc6-4ee4-4d4d-a53c-85d611a30229","keyframes":{"transform":["translate3d(-111.62079%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6771a42-163d-49ae-be95-561ba47774d9","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-17987b7d-2b2a-4532-bdf2-649127c21c37","keyframes":{"transform":["translate3d(-110.94224%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Monitor analytics

[{"selector":"#anim-63f6cd3b-cac8-4b8e-a9d1-b399694e7065 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4f8b1420-5b98-4c54-b99b-d36eea9e13e9","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f7e4653-0590-403f-94fb-679f9ed3e933","keyframes":{"transform":["translate3d(-111.00917%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a88b580-a55c-4641-bc65-ae3314b885d4","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-791d137d-9d3a-453c-b1a5-20e914c64652","keyframes":{"transform":["translate3d(-110.94224%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Know your audience

TikTok has a younger audience, so make sure you understand their interests and preferences.

Create a brand profile

Create a profile that reflects your brand's image and tone.

Make engaging videos

Create videos that are engaging and entertaining for your audience. Use popular trends, music, and hashtags.

Use hashtags

Use relevant and popular hashtags to increase your visibility.

Collaborate with influencers

Partner with popular TikTok influencers to reach a wider audience.

Run ads

Use TikTok's advertising platform to run targeted ads.

Offer discounts

Offer exclusive discounts and promotions to your TikTok followers.

Use user-generated content

Repost user-generated content to showcase your products in a real-life setting.

Highlight product features

Create videos that highlight your products' unique features and benefits.

Use call-to-action

Encourage users to take action, such as visiting your website or making a purchase.

Leverage TikTok Live

Host live events to showcase your products and answer questions from your followers.

Monitor analytics

Use TikTok's analytics to monitor your performance and adjust your strategy accordingly.